I. Brief Background Information The social system shows the relationship that exists between people, among organizations, and within the organization itself. And with the growth and development of Public Relations, the importance of this crucial dynamic when it comes to building understanding and mutually beneficial interrelationships is very evident nowadays.
II. Personal Experience as Related To Input Advanced technologies are positively impacting the world in which we live, creating a new wealth and reshaping social policy. Having clear messages and good PR skills will enable a person to distinctly articulate his/her vision in order to have a voice in the marketplace of ideas, facts, and viewpoints to help in informing the public of the message he/she wants to say. PR is changing and is fueled by technology. The web and social media have created transparency that allows a person to truly engage with the public. I have a friend who is a fourth year highschool student. She is a Chinese. That's why it is not surprising to know that at a very young age she is already engaged in business. She is participating in a very famous social networking site today which is Facebook. She uses Facebook to sell her personally-crafted bracelets. There are many other persons who do this - selling products through Facebook - but what my friend's edge is that she's engaging her customers by befriending them. She helps them in solving their problems, providing them with different information, or simply chatting with them when they want to talk to someone. She really invest time with communicating with her prospects and she don't just offer them products immediately and tagging them with the pictures of her products unlike the others. And in return, she turns this customer relationship into a powerful competitive advantage.
III.Personal Learnings and Insights The input tells