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Prada Digital Marketing

In: Business and Management

Submitted By ericalcy
Words 1599
Pages 7
Prada, a well-known Italian luxury brand, which own retail stores all over the world for decades. As a famous brand with 100 years history, founded by Mario Prada in 1913, Started from a small leather handbag workshop, with absolutely superior quality of design for its competitive strength of marketing. Prada dedicated on producing life style of elegance and sophisticated products and demonstrated its brand identity as “Contemporary classic, culturally elegant”. Today, Prada became a fashion empire with huge asset and related to numbers of people, which is including the sales, workers, managers and so on. In recent years, economic crisis crush the whole world’s economy, Prada is suffering as well. So, developing a strong marketing strategy for Prada is imperative. Though Prada has developed approximately 100 years and gained rich experience of traditional marketing and new marketing, there are still some drawbacks on new types of marketing. To choose an appropriate marketing trend, which need to adapt to nowadays society. Therefore, to exploring more opportunities in the twenty-first century, new type of marking methods should be introduced to cater to this network era.

Evaluate the marketing trend

Marketing trend: From traditional marketing to digital marketing

With the popularization of network and smartphone, E-commerce and E-business has become more popular and more people discovered the advantages of online shopping. Compared digital marketing with traditional marketing, three differences have been stand out. Firstly, the digital marketing costs less than the traditional one, all the marketing strategy can develop online, which is convenient for both marketers and customers. Another factor should not be ignored, digital marketing provides a greater exposure to business, that is to say, the marketing campaigns can be seen worldwide and...

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