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Pran-Rfl Group

In: Business and Management

Submitted By naser9
Words 6382
Pages 26
TABLE OF CONTANT CHAPTER | DESCRIPTION | PAGE NUMBER | 1 | Introduction | 2 | 2 | Company Overview | 4 | 3 | Globalization | 6 | 4 | National Differences in Political Economy | 8 | 5 | International Trade Theory | 9 | 6 | Foreign Direct Investment | 10 | 7 | Strategy of International Business | 14 | 8 | The organization of International Business | 16 | 9 | Entry Strategy and Strategic Alliance | 18 | 10 | Exporting, Importing and Counter Trade | 19 | 11 | Global Production and Logistics | 22 | 12 | Global Human Resource Management | 25 | 13 | Recommendation | 26 | 14 | Conclusion | 27 | 15 | Reference List | |

Introduction
PRAN-RFL GROUP is a private owned organization of Bangladesh running multiple businesses both in the national and international market. The purpose of this term paper is to analysis the international business aspect of PRAN-RFL GROUP. For preparing this report we went to PRAN-RFL GROUP for visit. There we interviewed assistant manager of export, MR. Zamaluddin Ahmed and we found out everything about their international business and also the major procedure of their business. In this report we tried to visualize the international business aspects of that organization and it is fragmented into different segments. Firstly, we gave a total overview of PRAN-RFL GROUP then we tried to show the overall environment both national and international. Then the trade theories which are related to them, FDI in their business. PRAN-RFL GROUP’s international business structure, entry mode, also their logistic and human resource management.

Objective
This report is a part of academic curriculum of International business course of Brac Business School. The main objective of this report is to gather practical knowledge of how an international business operates by relating with the theoretical which is learned in the course. This report was also...

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