...At a glance of Pran ‘PRAN’ started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country. “PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 94 countries of the world where PRAN Products are regularly being exported. All the PRAN products are produced as per international standards maintaining highest level of quality at every stages of its production process. PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to HACCP & certified with HALAL which ensures only the best quality products are reaches to the consumers table across the Globe. | | | Simple Index Number of whole sale product of Pran | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Commodities | Prices In The Base Year (P0) | Base Year Index Number | Price in current year (P1) | Current year Index Number (P1/P0)*100 | | | | | | | | | | | | | | | | | | | | | | 1. Orange Jelly | 110 | 100 | 180 | 163 | | |...
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...[pic] [pic] [pic] Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices. Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc. The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread...
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...* ‹ › Pran RFL group Market analysis Document Transcript * 1. American International University Bangladesh (AIUB) Summer Semester, 2012 Principle of Marketing Section: A A Group Report On “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: Pran RFL Group” Submitted to Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration Department of Marketing Submitted by: Zabir Md Abdullah (08-12484-3) Rased Abdur (09-14501-2) Anoy Md. Shakib Ahamed (09-14497-2) 1 |Page * 2. AcknowledgementAll praises to the Almighty Allah, who has bestowed his kindness upon us by giving us theopportunity, time, courage, strength and patience to carry out and complete the report properly.We are very much thankful to our honorable course instructor, Mr. Stanley S. RodrickMadam for his valuable and intellectual guidance to prepare this reportWe are very much grateful to our group member zabir for giving us his ideas which is verymuch helpful to us.Then we must thank all of our respondents for cooperating with us by giving information of allthe questions about the topic. Without their help it was not possible to complete this report.Finally we must not lose opportunity of expressing our sincere appreciation to some of ourfriends, Shams and Rashed who shared and inspired us all the time. 2 |Page * 3. Company Overview Background—“Poverty and hunger are curses”- mission of PRAN-RFL group. So their aim is “to generateemployment and earn dignity and self respect for our competitors”...
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...Factors Influencing Consumer’s Buying Pattern Towards Mineral Water In Bangladesh: A Study On Super Fresh Drinking Water in Bangladesh SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Md. Abdur Rashid - 2012-2-10-231 Tanvir Hasan - 2013-1-10-367 Md.Farhan Safa -2013-1-10-011 Farhana Yasmin -2013-1-13-007 LETTER OF TRANSMITTAL november, 2015 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Factors Influencing Consumers’ Buying Pattern of Super Fresh Drinking Water. Dear Sir, It gives us an immense pleasure in submitting to you the term paper Factors Influencing Consumers’ Buying Pattern Towards “Mineral Water” in Bangladesh: A study on “Super Fresh Drinking Water” Which is the topic under our observation. While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Adventure, Course-...
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...Executive summary: Pran group of companies is one of the leading business institute of Bangladesh. We have prepared report is based on “Business Plan on “Pran Juice Company”. We are thinking about launching a new juice “pran sugar free smoothy”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. To see the market need and wants we prepared a questionnaire made by pran juice company. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about location of raw materials, source of finance, price, product promotion, and Channel of distribution. We will preserve 500ml, and 900 ml Orange, Mango, Cocktail Special juices which will be totally suger free but sweet. We keep our price relatively low than other soft drinks and fruit juice. We will place our advertisement at television & banner. We will distribute our product near by shop of Dhaka city in the form of bottle packaging so that consumer can get it easily. The whole production process is in strict conformity with international standards, and constant research and development all products. We are confident that our products and services will satisfy the highest of standards. Our pricing policy will be reasonable and channel of distribution will be convenience. So our target customers will get it easily. We hope that through this plan we will increase the competitive market share in soft drinks industry. Pran Juice provided...
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...Organization: PRAN 1. Introduction PRAN is the largest grower and processor of fruits and vegetables in the country. Their contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to highest quality standards. They think the comparative advantage of their country as an economy lies in agriculture. They believe the way to economic prosperity is through agri and agro-business. PRAN is in testimony to their convictions. It stands for Program for Rural Advancement Nationally. Today, PRAN’s consumers not only value “PRAN” for its authentic refreshing juice drinks products , but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. The company intends to expand their presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. PRAN market products with consistent quality at home & abroad as per world standards produced hygienically in accordance with good manufacturing practices and they are remaining committed to these objectives all times. Despite economic recession, stiff competition and serious political unrest during the first half of the year, Agricultural Marketing Company Ltd, made a gross sale of Tk. 98.93 Crores as against Tk 94.00 Crores during the previous year. 2. History PRAN is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since...
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...on fire. Any Jew that tried to jump out of the house or to escape would be shot. After sharing the story with Simon, the soldier explained how guilty he felt and asked Simon for forgiveness. This was a question that Simon could not and did not know how to answer, so he walked out of the room. The question still harasses Simon, wondering what he should have done in that situation. In his narrative, he asked many different essayists for their thoughts, and with that he received many answers. Dith Pran, a witness and a survivor of the Cambodian killing fields, is one of many that wrote a response to Simon Wiesenthal. In his response, he says that the key to forgiveness is understanding. Pran believes that the soldiers are the ones who are forgivable. He could “never forgive or forget what the top leadership of the Khmer Rouge has done to (him), (his) family, or friends (pg. 230).” It was the leaders who brainwashed everybody and were the “brains behind a sadistic plot (pg. 231).” Pran also says that he “always felt the soldiers were trapped … they were taught to kill … More importantly that they were forced...
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...HISTORY OF PRAN-RFL GROUP The flourishing journey of RFL started back in 1980,with the name of Rangpur Foundry Ltd. The founder of the company was the late Major Gen (retd) Amjad Khan Chowdhury, a leading member of the Ahmaddiya Community in Bangladesh. RFL started its journey with Cast Iron (CI) products in 1980. To eradicate poverty from the society and generate employment for the people of Bangladesh. The initial main objective was to ensure pure water and affordable irrigation instruments for improving rural life. RFL produced cast iron products specially tube well, water pump and other farm implements with a view to ensuring pure drinking water and cheap irrigation facilities for the rural mass. With a vision to serve the common people of Bangladesh with quality necessary products, PRAN has started its operation in 1981 as a process fruits and vegetable in Bangladesh. Then RFL diversified its operation into PVC category in 1996 and in plastic sector in 2003. At present, PRAN-RFL Groups manufactured products have earned extensive acceptability and acclaim both within the country and abroad. Today RFL has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved the prestige as the largest cast iron foundry and light engineering workshop in Bangladesh. It is the market leader in all these three sectors- Cast Iron, PVC and Plastic in the country. Sizeable amount is also exported to different countries. And the food product sector...
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...PRAN-RFL group vision is to be recognized as the most successful food and drink company in Bangladesh, generating sustainable, profitable growth and continuously improving results to the benefit of shareholders and employees. The head offices are located at Dhaka with production facilities around the country. Our management is modern adapted to our environment & culture. Our largest asset is our competent team of hands-on-mangers & dedicated employees. The factory produces instant noodles, cereals and repacks milks, soups, beverages and infant nutrition products. Today Nestlé Bangladesh Ltd. is a strongly positioned organization. The company will continue to grow through our policy of constant innovation and renovation, concentrating on our core competencies and our commitment to high quality, with the aim of providing the best quality food to the people of Bangladesh. The company had launch Pran juice in the market. It is totally different from the traditional juices on their comments. It is a high quality juice which will be harmless. In that product, there will have some special ingredients which will provide nutrition and which will be work as digester. So definitely, that product will be an exclusive product in the market. The target market of that product will be those who think that juices are harmful for health; those who have digesting problems; and the current users of the juices. Our Juice provides some exceptional tastes which will provide great pleasure. The...
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...Agricultural Marketing Co. Ltd (PRAN GROUP) was established in 1980. PRAN stands for Programme for Rural Advancement Nationally. Now they are the largest processors of fruits & vegetables in Bangladesh. The Group comprises of 10 companies. The head offices are located at Dhaka with production facilities around the country. AMCL (PRAN) Group ("The company") belongs to Food and Beverage Industry. The food and beverage industry faces the insatiable demands of retail consumers. To meet their constantly evolving requests the industry must continually update existing product lines as well as new products to be identified as the next craze. The profit potential of each of the industries in which the firm is competing is important because the profitability of various industry differs systematically and predictably over time. The average profitability of an industry is highly influenced by the “5 forces”. • Competitive Force 1: Rivalry among Existing Firms: The average level of profitability is primarily influenced by the nature of rivalry among existing firms in the industry. The competitors of the industry are fighting intensely to grab their market share. Industry Growth Rate - Industry is growing rapidly as the consumers both in rural and urban areas are becoming habituated more and more gradually on processed food than home made food items. Concentration and Balance of Competitions - The number of firms in the industry is large. As there is no unique dominant firm or several...
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...products: PRAN is one of the renowned company not only Bangladesh, but also all over the world. PRAN produces some foods and beverages products in a different level of customer satisfaction as well as maintaining customer purchasing power. But sometimes PRAN faces some threat from some companies’ substitutes’ products and they maintain some criteria to face that competition. Now we discuss about the threats between another company’s substitutes products and PRAN foods and beverages Ltd. Products: Product of PRAN foods and Beverages Ltd. Product of others company Others company name Threat Status Frooto (PRAN Mango Juice) 1) Starship Juice 2) Danish Juice 3) Shezan Juice 1) Abul Khair Group 2) Partex Group 3) Sajeeb Corporation Low (Because PRAN captured Packed Mango Juice marked all over the Bangladesh) PRAN up (Cola) 1) Coca cola 2) Pepsi 3) Mojo 1) Abdul Monem Ltd. 2) Transcom Beverages Ltd. 3) Akij Foods and Beverages Ltd. Very High (Because another better performing and well known cola company here in Bangladesh ) PRAN Milk Powder (Milk Powder) 1) Dano 2) Diploma 3) Fresh 1) Arla Foods Ltd. 2) New Zealand Dairy Ltd. 3) Meghna Group of Industries Ltd. High (Because PRAN Milk Powder is new. But another companies popular milk powder brand exist in previous) PRAN Hot Tomato Sauce (Tomato Sauce) 1) Meridian Tomato Sauce 2) Ruchi Hot Tomato Sauce 3) BD Tomato Sauce 1) Meridian Foods Ltd. 2) Square Foods Ltd. 3) BD Foods Ltd. Low (Because PRAN Tomato...
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...Function In PRAN LETTER OF TRANSMITTAL Date: 08/04/2012 To Silvia Akter Faculty of Business Administration East West University. Subject: Submission of report on “Management Function of PRAN”. Madam, This is our great pleasure to have the opportunity to submit the report on the “ ” as part of our course studies. The report is prepared based on visiting company, published reports, websites and other related documents and the documents collected from library. Through our best sincerity we have tried to uptake all the related issues in the report within several limitations. We sincerely hope and believe that these findings will be able to meet the requirements of the course. Therefore we would like to place this report for your kind judgment and valuable suggestion. Thanking you. Sincerely yours Md. Mushfiqul Haque Mukit ID: 2010-2-18-010 Arafa Ferdous ID: 2011-1-10-360 Mahfuz Ahmed ID: 2011-2-10-194 ACKNOWLEDGEMENT At first we are very grateful and thankful to the Almighty Allah. For the completion of this report visiting the company, searching for websites, articles and related documents were required. However, it was our instructor, Silvia Akter who played the important role by giving us an insight about the report. We express our profound indebtedness and gratitude to her, for her valuable advice that helped immensely in preparing this report. In addition we would also like to thank all employees of PRAN who spent their...
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...Term Paper Topic- Value Chain Organization – PRAN Product – PRAN Choco Choco Submitted to Shawkat Kamal Assistant Professor BRAC BUSINESS SCHOOL, BRAC University. Submitted By Anesat Jahan MD. Shahidul Islam Sumaiya Hossain Khawza Moinuddin Zannat Tahera Lamia Shafiqul Islam Sutirtha Letter of Transmittal July 26, 2011 Shawkat Kamal Assistant Professor BRAC BUSINESS SCHOOL, BRAC University. Subject: Submission of Project Report Dear Sir, With great pleasure we are submitting our report on “The Value chain management of PRAN CHOCO CHOCO”, that you have assigned us as an important requirement of MGT401 course. We have found the study to be quite interesting & beneficial. We have tried our best to follow your guidelines in every aspect on our report. We have collected what seems to be most important information to make our report as specific and coherent as possible. We are earnestly thankful to you for your guidance during the preparation of this report. We hope you will appreciate our combined effort put forth hereby. Thanking You. Anesat Jahan MD. Shahidul Islam Sumaiya Hossain Khawza Moinuddin Zannat Tahera Lamia Shafiqul Islam Sutirtha ACKNOWLEDGEMENT First of all we are graceful to almighty Allah for giving us the power to finish our term paper with a well established way and at a perfect or schedule time period. To make a report it needs a lot of information, effort, link, members’ coordination and so on...
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...PRAN GROUP Report on HR Department EXECUTIVE SUMMARY PRAN group of companies is one of the leading business institutes of Bangladesh .We have prepared report based on Practices of SHRM of Pran Food &Beverage . To prepare this report we have followed informal questionnaire. In the report we discuss about Company overview, literature review, Business strategy of the PRAN Food and Beverage, relationship between business strategy and HR practices of the organization, influence of business strategy various HR practices .PRAN encourage their employee to take part in opportunities and programs that will add to their aptitude to bring value and ensure further augmentation and achievement for themselves and the Company. Every year they are challenging their previous success. They are pleased with that what they have achieved previously but not delighted with that. (Pran Food, n.d.) and Beverage every endeavor is to outweigh their past performance. They are growing and growing in the global market. At last we shortly discuss practices of Strategic Human Resources Management in Bangladeshi local company PRAN Food and Beverage. Contents EXECUTIVE SUMMARY 2 Introduction 4 Background of the company 5 HR as an important perspective 7 Common Issues of HR 8 Currently faced problems 9 Employee Workforce Management 9 Labor Management 9 Achievable Solutions 10 To speed up the workforce 10 For Labor enforcement 10 Conclusions 11 Bibliography 12 ...
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...The organization of International Business | 16 | 9 | Entry Strategy and Strategic Alliance | 18 | 10 | Exporting, Importing and Counter Trade | 19 | 11 | Global Production and Logistics | 22 | 12 | Global Human Resource Management | 25 | 13 | Recommendation | 26 | 14 | Conclusion | 27 | 15 | Reference List | | Introduction PRAN-RFL GROUP is a private owned organization of Bangladesh running multiple businesses both in the national and international market. The purpose of this term paper is to analysis the international business aspect of PRAN-RFL GROUP. For preparing this report we went to PRAN-RFL GROUP for visit. There we interviewed assistant manager of export, MR. Zamaluddin Ahmed and we found out everything about their international business and also the major procedure of their business. In this report we tried to visualize the international business aspects of that organization and it is fragmented into different segments. Firstly, we gave a total overview of PRAN-RFL GROUP then we tried to show the overall environment both national and international. Then the trade theories which are related to them, FDI in their business. PRAN-RFL GROUP’s international business structure, entry mode, also their logistic and human resource management. Objective This report is a part of academic curriculum of International business course of Brac Business School. The main objective of this report is to gather practical knowledge of how an international business operates by relating...
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