...M407 Business-to-business Marketing Holcim Case Assignment Alaric Ng Mao Xuan Rating of Cement Segments in Northwestern Italy The five factors chosen to rate the segments are – 1) Growth Rate, 2) National Demand, 3) Cement Types, 4) Margin Percentage and 5) Ease of Entry. Growth Rate was ranked as the most important factor because it shows market potential. If a segment does not demonstrate market potential, there is no point in targeting it as demand in that segment has already stagnated. It would be wise for Holcim to target a segment which has promising market potential as it signals long-term growth potential. Concrete Manufacturers rated the highest here due to the upward trend of demand from 1995-2000, while the rest displayed no observable trend; Pre-fab Manufacturers showed a very gradual upward trend. National Demand was given a high 4.5 level of importance because it shows the current market demand. This is especially crucial because different segments displayed vast differences in demand levels. It would not be wise for Holcim to identify a segment with negligible market demand. Concrete Manufacturers rated the highest at 18000m tons while P&I rated the lowest at only about 500m tons in 2000. Cement Types was ranked alongside National Demand; different segments make use of different amounts of cements types. As Holcim only produces Portland composite, Pozzolanic and Blast-furnace...
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...will keep the positions with in the same zip code of Chicago, and will compare at the entry levels of these titles. Human Resource Generalist. Job Description states, “Administers human resources policies and procedures that cover two or more functional areas. Collects and analyzes HR data, and then makes recommendations to management. Processes paperwork for functional area according to established procedures. May prepare internal employee communications regarding compensation, benefits, or company policies. May require a bachelor's degree in a related area and 0-3 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a manager.” Compensation Stats Median: $51,509 25th Percentile $45,538 75th Percentile $58,080 Total Compensation $75,331 Recruiter I Job Description states, “Recruits, interviews, checks references, makes offers, and conducts orientation for new employees. Performs exit interviews and processes change of employee status. May require a bachelor's degree in area of specialty and 0-2 years of experience in the field or in a related area. Has knowledge...
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...|Unit Code |A/601/0796 | |QCF level |5 | |Credit value |15 credits | |Pre-requisite | | |Instructor | | |Class hours | | |Room | | UNIT IMPLEMENTATION AND EVALUATION 1. Aim The aim of this unit is to give learners the knowledge and understanding...
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...Chapter 13: Entry Strategy and Strategic Alliances TECHNICO Chose wholly owned subsidiary (agribusiness) 1. Enter into china … not prepared to let chinese counterparts exploit their technology 2. Avoiding technical and licensing agreement 3. No risk in allowing co to use licensing strategy and not using it well | Basic Entry Decisions OLI a) Location b) Ownership specific advantage c) internalisation-specific attributes (entry modes) 1) Which foreign markets? * Assessment of nations long run profit potential * Assess overall attractiveness of model * Suitability of product to that region * Nature of indigenous competitors 2) Timing of entry * Consider first mover advantages a) ability to pre-empt rivals and capture demand by establishing strong brand name b) ability to build sales volume before other entrants cost savings allow you to further cut your costs c) create switching costs that tie customers into products * first mover disadvantages a) pioneering costs: costs that firms have to bear that late entrants can avoid… eg cost of business failure b) research shows that higher probability of survival of an international business after several firms done so c) costs of promoting and marketing the product in a new market 3) scale of entry and strategic commitments * entering market on large scale involve commitment of significant resources; also provides rapid entry ...
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...key functions, or special test cases. In addition, systematic coverage pertaining to identify Business process flows; data fields, predefined processes, and successive processes must be considered for testing. Before functional testing is complete, additional tests are identified and the effective value of current tests is determined. 6.1.4 System Test System testing ensures that the entire integrated software system meets requirements. It tests a configuration to ensure known and predictable results. An example of system testing is the configuration oriented system integration test. System testing is based on process descriptions and flows, emphasizing pre-driven process links and integration points. 6.4.1.1 White Box Testing White Box Testing is a testing in which in which the software tester has knowledge of the inner workings, structure and language of the software, or at least its purpose. It is purpose. It is used to test areas that cannot be reached from a black box...
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...As many of you heard that, the Chief Financial Officer (CFO) for XYZ Construction Inc. has been promoted to the newly created position of Vice President of Overseas Operation. The CFO’s absence leaves a void in the knowledge base of the owners group regarding several key financial and accounting principles. There will be all hands training meeting on May 25 @ 1100 local time, expected to last until 1300 and will be held at the Denver Embassy Suites conference room. The hotel will provide the video conference need for the offsite employees who will not be able to attend in person. This training meeting will provide the employees the necessary knowledge and understanding of these key financial and accounting principles. That is associated with the financial management, accounting internal control cash management and Sarbanes-Oxley Regulations. During this training meeting agenda, the following financial and accounting principles will discuss: • Balance of the Account • Sarbanes-Oxley Act of 2002 • Cash Equivalents • Petty Cash • Voucher Background XYZ Construction Inc. performs horizontal construction work including roads, airfields, and bridges. The company’s headquarters is in Denver, Colorado and has 16 field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has...
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...innovative products and creating new demands for novelty. They can also be companies who were the first to develop a non-existing market in a specific geographical area, which allows them to satisfy the existing demands for customers. These companies are argued to have an advantage over potential new rivals due to their originality in creating a new demand or making an effective decision to open in an area which lacks a certain product. There are three mechanisms which one is essential for a company to gain first mover advantage. For example, technological leadership in production process is as vital as pre-emption of assets and development of buyer switching costs . However, what is definite is that regardless of what market they are in, companies would agree that there is no certainty for success. Despite having the position to exploit position, due to existing asymmetric knowledge with potential competitors, many first movers have experienced failure as a result, either from successful hit and run firms, or simply due to launching a product that did not attract enough consumers. Being an advantageous first mover is when the firm is capable of maintaining dominance for product in the market, thus sustaining its competitive advantage and at the same time, is making abnormal profits in the long run. A first mover can many times have the position of a monopoly which can lead to benefits of controlling the market and strengthening brand loyalty. A company can gain first mover advantage...
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...RCAP 2008 Rationales and Recommendations for Compliance for MLS, DMS, MLT, HT/HTL, CG, and PathA programs (*compatible with merged Guide to Accreditation) (version: October 2011) [pic] |Standard 1 | |Standard 1 | | |1-1 |The [sponsoring institution/affiliate(s)] is (are) not accredited by a recognized |1-1 |Submit documentation that the [sponsoring institution] [affiliate(s)] is (are) | | |agency. | |currently accredited by a recognized agency. | |1-2 |There is (are) no signed agreement(s) with [affiliate(s)] |1-2 |Submit a copy of a signed and dated current agreement with _______________________. | | | | | | |1A-1 |The agreement does not address the reason for the agreement |1A-1 |Submit (an) (the) agreement(s) which address(es)...
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...Instructional Strategies for ELLs Pre-Emergent Instructional Strategies Content Area | Strategy and Description | Justification | Speaking & Listening | Learn Survival VocabularyThe teacher provides real objects as visuals and verbalizes the object name (ie. Pencil). Students repeat the name of the object and write the word on a flashcard. Students are provided with pictures or may draw their own picture on the other side of the flashcard. Scaffolding of this strategy can be done to suit the proficiency of the learner. | Educational success is strongly linked to a student’s vocabulary development. While many students have background knowledge of the items presented, it is often in their native language and they do not know the English term which makes it difficult to make connections with the content of the lesson (Echevarria, Vogt & Short, 2013). This activity assists students in learning vocabulary to improve their success in making those connections. | Reading | Shared ReadingThe teacher reads from a text that has visuals (maps, pictures, etc.). The teacher reads slowly and clearly and points out key vocabulary during the reading. The teacher asks for one to two word responses or short phrases from students to describe what they learned from the reading. | The use of realia such as pictures, maps, graphs and concrete items assist students with making connections to the content being presented. “When teachers explanations are made more concrete with supplementary...
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...In Malaysia, the provision for education is the biggest challenge for the government as the nation strives to become a fully developed country by the year 2020. One solution is to use technology as an enabler to bring education to the masses. Universities are taking up the challenge by updating the content of their programs but more importantly, utilizing the latest technologies to improve the delivery systems. One of the emerging delivery systems much talked about is Open and Distance Education which is fast becoming the way of providing education to the masses. As a result of this new phenomenon, in August 1999, the Minister of Education invited Multimedia Technology Enhancement Operations Sdn. Bhd. (METEOR), a consortium of 11 public universities in the country, to set up an open university. The move by the Minister led to the establishment of Open University Malaysia (OUM) in August 2000 followed by its official launching on 26 August 2002 by the Right Honorable Dato Seri Dr. Mahathir Mohamad, the then Prime Minister of Malaysia. OUM is the seventh private university in Malaysia. Although incorporated as a private university under the Private Higher Education Institutions Act 1996, the University leverages on the quality, prestige and capabilities of its strategic partners - a consortium of the 11 public universities. OUM adopts the motto “University for All" which is consistent with its philosophy on democratization of education. This philosophy underlies the belief...
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...ASB-3101 HUMAN RESOURCE MANAGEMENT Credits: 10 Contact hours: 23 Semester: 1 Pre-requisites: ASB-2104 Module organiser: Sally Sambrook Note: This module is available through the medium of Welsh (ACB-3101). Aims: To examine issues and developments in the field of contemporary human resource management (HRM). To develop an understanding of the complex issues facing human resource (HR) specialists and line managers in meeting their responsibilities for selecting, deploying, training, appraising, rewarding, relating to and retaining human resources. Learning Outcomes: On completing the module, students are expected to be able to: • Explain the contribution of the HR function to corporate strategy; • Discuss the processes of recruitment, assessment and selection; • Outline activities involved in developing human resources and facilitating learning; • Explain the link between rewards, motivation and performance; • Critically evaluate the changing employment relationship, assessing the role of trade unions and other forms of employee involvement. Module Content: • History of the HR function, theories and models of HRM; • The roles and responsibilities of stakeholders in HRM; • The changing nature of work, managing diversity, technology and flexibility; • Human resourcing: recruitment and selection, human resource planning; • Reward and performance management; • Employee relations, employment legislation...
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...Role & Functions of Exim Bank Trivandrum, July 17, 2009 Roshanara Sardar Manager Exim Bank, Chennai 2 Exim Bank of India SET UP BY AN ACT OF PARLIAMENT IN SEPTEMBER 1981 WHOLLY OWNED BY GOVERNMENT OF INDIA COMMENCED OPERATIONS IN MARCH 1982 APEX FINANCIAL INSTITUTION OBJECTIVES: “… for providing financial assistance to exporters and importers, and for functioning as the principal financial institution for coordinating the working of institutions engaged in financing export and import of goods and services with a view to promoting the country’s international trade…” “… shall act on business principles with due regard to public interest” (Export-Import Bank of India Act, 1981) 3 Evolving Vision Product Centric Approach Export Credits 1982-85 Export Capability Creation 1986-94 “To develop commercially viable relationships with a target set of externally oriented companies by offering them a comprehensive range of products and services, aimed at enhancing their internationalisation efforts” Comprehensive Range of Customer Centric Products And Services Approach – All Stages of the Export Business Cycle – Exim Bank TODAY Leadership and Expertise in India’s Export Finance 4 Organisation BOARD OF DIRECTORS (16)* Chairman and Managing Director 5 Directors: Government of India 3 Directors: Scheduled Banks 4 Directors : Professionals/Experts 1 Director nominated by RBI 1 Director nominated by IDBI 1 Director nominated by...
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...and the recommendations for the company to overcome those issues. In the first part of this paper, the literature review of the expatriation is discussed and the second part will be covered on the recommendations that are derived from the limitations that were identified from the literature review in part one. 1.1 Expatriation Due to the increasing business activities in today’s world, it is just not enough for a company to be successful in the national market only. Due to globalization, there have been many international investments and mergers and acquisitions. This globalization requires the companies to reflect on new measurements or estimations to stay focused and remain competitive in the global market such as the importance of knowledge transfer and international management development. This means the expatriation and expatriates have become a formula for every international management and companies that are looking forward to achieve their success in the global market (Nikolaeva, 2010). Expatriation is “the process of sending managers to another country to run a subsidiary of a multinational organization. Before departure, the process should include an extensive period of training and preparation to ensure that the managers are familiar with cultural differences, and to reduce the likelihood of culture shock” (Dictionary of Human Resource Management, 2001,...
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...After reading this chapter, you should be able to: ➤ Understand the motives for internationalization. ➤ Apply the theories underpinning the internationalization process. ➤ Explain the Psychic Distance and Born Global concepts. 5 ➤ Advise a multinational firm on choosing an appropriate entry mode for internationalization. ➤ Advise a multinational firm on de-internationalization. 148 Global strategic development Opening case study Internationalization of a French retailer—Carrefour In 1960, Carrefour opened its first supermarket in France. In 1963, Carrefour invented a new store concept—the hypermarket. The hypermarket concept was novel, and revolutionized the way French people did their shopping. It moved daily shopping from small stores to enormous stores where customers find everything they want under one roof, in addition to selfservice, discount price, and free parking space. The first Carrefour hypermarket store was established at the intersection of five roads—hence the name, Carrefour, which means ‘crossroads’. Carrefour is the leading retailer in Europe and the second largest worldwide, with Exhibit A International development of Carrefour Year Country and mode of entry No. of stores (2009) 1969 1973 1975 1982 1989 1991 1993 1993 1994 1995 1996 1997 1997 1998 1998 2000 Belgium—Carrefour’s first hypermarket outside France Spain Brazil—Carrefour’s first hypermarket in the Americas Argentina Taiwan—Carrefour’s first hypermarket in Asia Greece Italy Turkey Malaysia...
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...Directions This project will be completed over weeks three through five. Before beginning the actual work of the project you are required to complete the pre-knowledge survey in Step 1. Then you will complete Step 2. You cannot move on to Step 3 until you have received feedback from the instructor on your research question. Steps 3 through 7 will be completed in weeks 4 and 5. This project may be saved in draft format, but you must click the submit button during week five when you have completed your project in order to submit it to your instructor for a grade. Step 1 - Pre-Knowledge Survey Before reading anything, please take the pre-knowledge survey. To take the Pre-knowledge Survey, navigate to: My Tools --> Quizzes and Exams --> Pre-knowledge Survey. This will give you a true picture of what you already know about library research. Step 1 Rubric How will Step 1 be graded? 2 points: Pre-knowledge Survey is completed. 0 points: Pre-knowledge Survey is not completed. Step 2 - Your Research Question Please submit your research question in the box below. You cannot progress to Step 3 of the research project until you have received feedback from your instructor on this step. Remember, a good research question... * is specific, narrow enough to be researchable, and relevant to the student's discipline; * is stated as a question and passes the "so what" test; * is not too narrow to be able to find supporting resources * is researchable (data...
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