Preliminary Research for Apple

In: Business and Management

Submitted By isgill51
Words 957
Pages 4
Preliminary Research
Brief Summary:
* History:
* Company Name: Apple
* Location: 1 Infinite Loop
Cupertino, CA 95014 U.S.A.
408-996-1010
Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp.
Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. The Company sells to consumers, small and mid-sized businesses (SMB), and education, enterprise and government customers. The Company has designed a range of products, services and programs to address the needs of education customers. It also supports mobile learning and real-time distribution and…...

Similar Documents

Apple

... functionalities, including games, reference, GPS navigation, and social networking. Apple has created tour models of the Iphone since the first one dropped in 2007. The Iphone 4 is on the market today. The Ipad is a line of tablet computers designed, developed and marketed by Apple Inc. Primarily used as a platform for audio-visual media including books, movies, music, games, and web content. Its size and weight falls between those of contemporary smart phones and laptop computers. The Ipad runs the same operating system as the Ipod touch and Iphone and can run its own application as well as Iphone applications. The Ipad is controlled by a multitouch display, a departure from most previous tablet computers. The Ipad uses a wireless local area network connection to access local area networks and the internet. The device was initially popular with 300,000 Ipads being sold on their first day of availability. Ipads are the world’s number one computer tablet. Apple has become well known for its advertisement, which are designed to reflect a plan of marketing their products to creative individuals. From television commercials to print ads, Apple has been very successful with promoting their products. However, Apple does not do market research. Apple frown at the notion of target markets and they don’t conduct focus groups. Why? Everything Apple designs is based on the CEO and his team’s perception of what they......

Words: 883 - Pages: 4

Apple Research Paper

... ethics posted on its homepage? It does not include a code of ethics description on its web page. 13. What is the firm’s rank in its industry? Is it listed on the Fortune 500? It is ranked this way: * #121 in FORTUNE 500 * S&P 500 * #85 in FT Global 500 14. What is the current stock price? $140.25 15. What are the revenues and profits for the past three years? All amounts in millions of US Dollars Year | Revenue | Gross Profit | Operating Income | Total Net Income | Diluted EPS (Net Income) | Sep 07 | 24,006.0 | 8,154.0 | 4,409.0 | 3,496.0 | 3.93 | Sep 06 | 19,315.0 | 5,598.0 | 2,453.0 | 1,989.0 | 2.27 | Sep 05 | 13,931.0 | 4,043.0 | 1,650.0 | 1,335.0 | 1.56 | Source: http://www.hoovers.com/apple/--ID__12644,target__financial_reports--/free-co-samples-index.xhtml General sources: * http://finance.aol.com/quotes/apple-inc/aapl/nas * http://www.hoovers.com/apple/--ID__12644--/free-co-factsheet.xhtml...

Words: 638 - Pages: 3

Coca Cola Preliminary Analysis

...1) Documentation of at least three initial scholarly sources from the library a) Sellers, Patricia Woods Wilton (1997-10-13) "WHERE COKE GOES FROM HERE". b) Hiebig, Roman G, 2003 The Successful Marketing Plan c) Pendergrast, Mark 2nd edition, 1994 “For God, Country and Coca-Cola” 5. Preliminary analysis of leadership and Organizational behavior concept: Coca-Cola launched “Project Kansas” which was their secret mission to reformulate Coke. This blunder was overseen by key Coca Cola executives CEO, Roberto Goizueta, Ike Herbert, chief marketing officer and Sergio Zyman, senior VP-Marketing (Pendergrast, 1994). They uses the matrix departmentation concept where they utilize the both the functional and divisional departmentation concept. Using the functional structure Coca Cola’s teams or group are created based on common functions from a bottom-up manner President and CEO, Presidents of research and development, marketing, finance, human resources, and under them managers. They are controlled and coordinated from Coca Cola’s top management level. With the use of the divisional structure within Coca Cola teams are organized in set of divisions. Each of their divisions has its own set of functional units President/CEO then Presidents and under them Vice Presidents the organization’s divisional managers run company operations in a general region of the globe. The functions of each vice president are divided into functions such as human resources...

Words: 803 - Pages: 4

Apple

...Steven Wozniak and Steven Jobs were the true founders of Apple. In 1976, Steven Wozniak designed what is now known as the Apple I. Jobs convinced Wozniak that he needed to try to sell the machine, and on April 1, 1976, Apple Computer was created. However, the market was not ready for such an advancement in technology, thus setting back the take off of Apple until 1977. Apple began to increase development with the introduction of the Apple II. The Apple II, included color graphics and came in its own plastic casing. The first real computer to come pre-assembled, there for making it more attractive to a larger group of consumers. After the introduction of the Apple II, the orders for Apples increased dramatically. During 1979, Jobs began working on the Macintosh, when Apple's "Lucy" project began to crumble. The "Lucy" project was originally Jobs idea after visiting the Xerox PARC research facility in Palo Alto. There Jobs first saw and realized the potential or graphical user interface. "I thought it was the best thing I'd ever seen in my life. Now remember it was very flawed, what we saw was incomplete, they'd done a bunch of things wrong. But we didn't know that at the time but still I though they had the gem of the idea was there and they'd done it very well and within you know ten minutes it was obvious to me that all computers would work like this some day." So as Apple's sales began to tumble Jobs started Macintosh. The Macintosh idea was to be an inexpensive DOS PC...

Words: 866 - Pages: 4

Apple: Stock Research Analysis

... undervaluation based on the historical earnings growth rate of 35.9% and a current P/E of 15.8. Analysts are forecasting the earnings growth to continue at about 22%, and when you look at the forecasting graph below, the stock appears undervalued (it's outside of the value corridor of the five orange lines -- based on future growth). Apple: Historical Earnings, Price, Dividends and Normal P/E Since 1998 Click to enlarge images. The associated performance results with the earnings and price correlated graph validates the principles regarding the two components of total return: capital appreciation and dividend income. However, since Apple has just begun paying a dividend, we are not yet including any dividends in our performance calculation. The following graph plots the historical P/E ratio (the dark blue line) in conjunction with 10-year Treasury note interest. Notice that the current P/E ratio on this quality company is as low as it has been since 1998. A further indication of valuation can be seen by examining a company's current price-to-sales ratio relative to its historical price-to-sales ratio. The current price-to-sales ratio for Apple is 4.30, which is historically normal. Looking to the Future Extensive research has provided a preponderance of conclusive evidence that future long-term returns are a function of two critical determinants: 1. The rate of change (growth rate) of the company's earnings 2. The price or valuation......

Words: 964 - Pages: 4

Preliminary Research for Apple

...Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers...

Words: 957 - Pages: 4

Apple Research Paper

..."The cost advantage that arises with increased output of a product. Economies of scale arise because of the inverse relationship between the quantity produced and per-unit fixed costs; i.e. the greater the quantity of a good produced, the lower the per-unit fixed cost because these costs are shared over a larger number of goods. Economies of scale may also reduce variable costs per unit because of operational efficiencies and synergies. Economies of scale can be classified into two main types: Internal – arising from within the company; and External – arising from extraneous factors such as industry size" (1). Apple, to this date, has done a great job applying economies of scale to its overall success. Apple, unlike other companies, does not have multiple brand new different phones or tablets coming out every single year. Generally when Apple has introduced a product in the line of smartphone, tablet, computer or music, it has generally been one device that showcases Apple and that is it. Other companies such as Nokia, Dell or Samsung will introduce multiple lines of phones or tablets when introducing a new product. Since Apple does not do this it is easier for them to streamline components and parts needed all for one item. Apple's devices share multiple components across the board. Many components that are used in the iPhone are used in the tablets and their music software from their mp3 players has been integrated into their tablets and phones. Due to this, Apple...

Words: 587 - Pages: 3

Apple

...Suppliers(o) Apple company mainly focus on their technologies and innovation, which lead to the company reduce attention on the production of internal parts of iphone. So according to statement of Apple company, it builds close relationship with its more than 150 suppliers. It is worth mentioning that the Apple company always requires their suppliers to take responsibilities for the public with the highest standards of public responsibility. For example, some suppliers were employing under-age workers in poor conditions and paying minimal wages, if the Apple company finds like these serious irregularities in the suppliers, it will requires these suppliers correct irregularities to make sure health, safety, human rights for workers. Of course, Apple company will track correcting behaviors from these suppliers. http://www.ifanr.com/34177 Marketing intermediaries(T) Resellers: The resellers in China, they have to undergo very rigorous controls from Apple company. This means that the resellers should abide strictly by the sales strategy and price strategy of the company. In effect, it is unfair to resellers. For example, when the Apple company announced the price cut in the Apple store or online store. But the Apple resellers have not right to cut the price, so the customers want to return their phone, which will lead to economic losses for resellers. http://zuiwufengchen.blogchina.com/1256053.html Competitors(0) The intensity of competitive rivalry: A research report...

Words: 507 - Pages: 3

Preliminary Investment Proposal Checklist

...| Preliminary Investment Proposal - Information Checklist1. Brief description of project. 2. Sponsorship, management & technical assistance:  * History and business of sponsors, including financial information. * * Proposed management arrangements and names and curricula vitae of managers. * * Description of technical arrangements and other external assistance (management, production, marketing, finance, etc.). 3. Market & sales:   * Projected production volumes, unit prices, sales objectives, and market share of proposed venture. * Potential users of products and distribution channels to be used. * Present sources of supply for products. * Future competition and possibility that market may be satisfied by substitute products. * Tariff protection or import restrictions affecting products. * Critical factors that determine market potential. 4. Technical feasibility, manpower, raw material resources & environment:   * Comments on special technical complexities and need for know-how and special skills. * Possible suppliers of equipment. * Availability of manpower and of infrastructure facilities (transport and communications, power, water, etc.). * Breakdown of projected operating costs by major categories of expenditures. * Source, cost, and quality of raw material supply and relations with support industries. * Import restrictions on required raw materials. * Proposed plant location in relation to suppliers, markets...

Words: 1010 - Pages: 5

Apple Research Paper

...Research Paper: Apple Inc. 1. The history of Apple Inc. and its products a. Introduction i. Apple Inc. is a multinational corporation that produces computers, electronics, computer software and other commercial servers, along creations such as the iPhone, iPad, iPod, and Macintosh computers. Apple Inc. was founded by Steve Jobs and Steve Wozniak on April 1, 1976 as the company was created under the name of Apple Computer. The company was later incorporated on January 3, 1977, in Cupertino, California. ii. From the start for about two decades, Apple Computer only made personal computers such as the Apple two, Macintosh and Power Mac lines, however these models didn’t do so well in terms of sales. Steve Jobs was ousted from the company in which he started in 1985, but returned to Apple in 1996 and the following year became the company’s interim CEO. After his return, Jobs created the original iMac in 1998. iii. As the years went on Apple Inc. introduced the iPad music player in 2001 and then opened the iTunes Music Store in 2003. Apple had finally established itself as the frontrunner in the electronics and media sales industries, which is a big reason they dropped “Computer” from the company’s name in 2007. Apple is now also known for its iOS range of iPhone smartphone, iPad tablet computer products, and iPod Touch media player. As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization. Apple has an estimated...

Words: 2775 - Pages: 12

Apple

... Company was developed on 1st April, 1976 by the co-founders named Steve Jobs and Steve Wozniak in Cupertino, California. The first 30 years of the company was named Apple Computer Inc. but later on January 9, 2007, the word “Computer” has removed (Business Insider, 2013). They introduced Apple I computer in 1976 which was a failure but in 1980, they launched Apple II which was successful. The IPO offered by the company in 1980 (Datamonitor, 2006). The purpose of this assignment is to critically analyze the context within which the company operates by analyzing the external and internal environment. In order to achieve this different analytical tools and models will be applied. Then the objectives and strategy of Apple will be identified and evaluated. There will be examples of the implementation of the strategy at the end. 2. External Environment The external factors can be evaluated using PEST because PEST analysis is valuable strategic tool for identifying the business positions, size, growth, feasible route for operations and to classifying the market development and decline (Kotler, n.d.). 2.1. Basic Characteristics of the Environment - market definition, size, growth and share Apple is defined as the leading digital asset management company and global smart phone provider. It is the only one who generates and runs both soft-wares and hard-wares. It allows consumers to buy and share contents (applications, music and movies) via Apple devices (iPad, iPhone, Mac......

Words: 3894 - Pages: 16

Preliminary Research Design

...Individual Research Project – Preliminary Research Design Lori Whidbee American InterContinental University Abstract The first part of this paper examines the similarities and differences between formal research and business proposal. The paper finds that the process taken for both research methods are comparable in nature. However, both research methods have difference uses in business. The purpose, use and goals of the research determines whether formal research or business proposals add value to the decision making process in corporate world. Part two of the paper examines a hypothesis question: What are the effects of human resources outsourcing on leadership performance and employee commitment? Upon review of several journal articles, research suggests that the outsourcing of key human resource functions such as training, employee benefits, and recruitment has had a positive impact on leadership performance and employee commitment. Human resource professionals indicated the delegation of more complex tasks to third-party administrators has given them the opportunity to practice core competencies with employees which has resulted in a satisfied workforce. Individual Research Project – Preliminary Research Design Managers are required to make decisions in business every day. Making the right decision can mean the difference between a financial gain or loss and retaining or losing valuable employees. Bazerman (2009) states most of our decisions are...

Words: 1888 - Pages: 8

Preliminary Investigative Report

...Preliminary Investigation Report: Range Tasking System Introduction My organization is currently organized with a Detachment at Fort Dix, NJ, but our headquarters is located at Fort Lee, VA. We were sent on a forward mission to train Soldiers going to overseas locations. We were assigned Range Operation. We have no experience in this field and were not sure what information had to be maintained. We decided that we needed a range tasking system. System Request Summary The range tasking system would receive incoming requests for training from our higher headquarters. It needs to assign a team to operate the range. It needs to monitor the amount of man hours are used to run the range and the total man-hours the team has worked per week. It needs to keep track of the unit that is being trained and the total size of that unit. It also needs to calculate the percentage that passed and/or needs to be re-trained. Preliminary Investigation Findings 1. The system that is in place now is very confusing to the untrained person. Information is sometimes lost or misplaced. The system that is in place repeats a certain step twice and this causes duplication of information. 2. The current system assigned individuals to certain responsibilities on the ranges and took the power away from the team leader. The team leader was unable to keep track of man-hours because they never knew when they personnel worked. The team leader was overworked looking for personnel...

Words: 761 - Pages: 4

The Apple Watch: Marketing Research

... “Which Apple products do you currently use –iPhone. If yes, which version” variable we made two groups: one group with people that stated they use an iPhone and one group with people that stated they did not use an iPhone. We named the groups 1 and 0 for iPhone users and non-users respectively. From the group statistics table above we can see that the mean of group 0 is significantly lower than the mean of group 1. Considering the fact that the scale is from 1 to 7 (1 meaning very unlikely and 7 meaning very likely) this means that people who have an iPhone are more likely to buy a new iPhone in the light of the requirements and possibilities offered by the Apple Watch than people that do not use an iPhone 8. Additional Analyses According to Apple their main consumers are high-educated people. Because they earn more and thus can afford the Apple products. They also state that these professionals use their product for work. We are going to research if there is a correlation between the likeliness o buying the Apple smart watch and a high education. We want to find out if high-educated people are more likely to buy the watch. H0: there is no connection between a high education and considering buying an Apple smartwatch H1: the higher the education, the more likely people will buy an Apple smartwatch We will conduct a Pearson correlation to see if and what the connection is. The p-value is 0.172 and the Pearson correlation is -0.196. The p-value is higher than...

Words: 7214 - Pages: 29

Economics 2013 Research Paper on Apple, Inc.

...Economics 2013 Research Paper on Apple Inc. Introduction Apple, Inc. (NASDAQ: AAPL) is an American multinational corporation that designs, manufactures, and markets a range of consumer electronics, personal computers, laptops, portable digital music players, media devices, mobile phones, and related software products. The company’s most famous hardware products include the Macintosh line of computers, the iPhone, the iPod, and the new iPad. The software products offered by Apple, Inc. include the Mac OS X operating system; the iOS mobile operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; the Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry software products and Logic Studio, a suite of music production tools. The Company sells its products globally through retail stores, online stores, and third-party cellular network carriers. [1] Currently Apple Inc. has a total of 317 retail stores around the world, including 233 stores in the United States and 84 international stores, along with an online store (www.apple.com) where hardware and software products are sold. [2] Apple Inc. was established by Steven Jobs, Steven Wozniak, and Ronald Wayne on April 1, 1976 in Cupertino, California, to sell the Apple I personal computer kit. [3] These computers were hand built by Steven Wozniak at the time, and first shown...

Words: 3988 - Pages: 16