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Premium Banking

In: Business and Management

Submitted By 0617
Words 22347
Pages 90
Executive Summary:
This is the internship report based on the three months long internship program that I had experienced in the Head Office of BRAC Bank Ltd. From May 18, 2008 to August 17, 2008 as a requirement of my BBA program under Department of School of Business, North South University. This report is divided into two broad parts: one is the organization part and another is the project part. In the organization part, I introduced the Latest and one of the largest banks of our country— the BRAC Bank Ltd. On the other hand, in the project part, I focused on the findings, graphs and analysis of the research. The topic of my report was “Premium Banking Service to the customers”. My focus of the report will be basically on the functions of Premium Banking only. The specific objective of this study was to explore the relationship between client satisfactions and the degree of consumer service delivery, the degree of CSD in context of the BRAC Bank Ltd. While discussing the different aspects and functions of the bank, priority has been given to depict the real situation as far as appraisal and management system of BRAC Bank Ltd. are concerned by employing the experience gathered during the internship program. Analysis on the findings is basically done to sort out the major aspects of the General banking system and to draw some significant inferences. At the same time for easier understanding of the report, supporting topics and terms are explained in light of textbooks and regulatory guidelines. BRAC Bank is a third generation bank in the growing banking sector of Bangladesh. As a part of my internship program I got a chance to work at this bank for a period of three months. During this period I have learned about this organization and its work environment, which inspire me to work on my topic.

1

Chapter 1

Organization Part

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Introduction:
For a...

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