Premium Essay

Presentation of Mulann Ingénérie

In:

Submitted By istallri
Words 2425
Pages 10
b/ Summary of the Export Project

Mulann Ingénérie is a company which deals with the digital security industry. Providing and designing tests machines devices for their clients. Those clients are the manufacturers of smart cards, laboratories or even state and governmental agencies which are willing to control the production, the quality and the efficiency of digital means. Mulann Ingénérie provides too means to control tickets made with chipset, magnetic stripes or wireless devices.
Their focus is to offer and assure controls with a real quality and to offer maintenance services and technical assistance. So the company can propose the best and trustworthy experience for their customers.
At this moment Mulann Ingénérie is looking forward to expend on the US market and maybe later, if the experiment is successful, to the Asian market. But the will to develop is not always enough. This is why we will discuss in our Export Diagnosis about what are the possibilities, the downsides and the benefits of such a decision and how it is possible for the company to evolve and enter the US market.
The Mulann Ingénérie Company is part of the Sadahé group, which includes five others companies sharing skills in electrical, mechanical and software engineering. Indeed a company of four employees alone does not attract so much potential customers. This is why the Sadahé group gives to Mulann Ingénérie an opportunity to have a bigger impact on the market place as this group is composed of 60 peoples and makes revenue of 4 million euros per years.
The company is also part of the AFPC: Association des fabricants et personnalisateurs de cartes. (Association of manufacturer and card customizers.)

Company history and motivation to export
Mulann Company has been created in 1983 in Lannion, Côtes-d’Armor, which is a renowned city for the technological and telecom industry in

Similar Documents