...in representing its brand personality; and 2) its effectiveness in conveying the desired traits. The study was conducted through a quantitative approach in which Gucci Envy Me and Christian Dior J’adore were examined as the subject perfume brand to a sample group of 400 women at the age of 18 years and older in representation of the brands’ target consumers. In conducting the study, the sample group was given a survey to examine pictures of package in isolation and in their presentation through prints advertisements. Through comparative investigation, the findings suggest that Gucci Envy Me’s packaging failed to effectively convey the intended brand personality without its manifestation in print advertisement; whereas Christian Dior J’adore succeeded in conveying the intended brand personality through packaging in both isolation and through print advertisement. In specific case, Gucci Envy Me’s packaging alone conveys – in misrepresentation – its brand personality to be good looking and charming, While its representation in the prints advertisement conveys the intended trait of youth. On the other hand, Christian Dior J’adore’s packaging both in isolation and in print advertisement achieved their intended purpose in alignment to portray brand personality to be glamorous, upper class, feminine, and confident. In this respect, the study shows that Gucci Envy Me’s packaging alone is insufficient to effectively portray its brand personality in entirety; it requires...
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...indicative and not subjective and also not a limiting exercise. Being the Post Graduate Students you are required to refer to the online and offline journals. Besides you should also refer to other publications (Journals and Magazines) and books on the subject. Evaluation: Case Studies Current Issues Quiz / Surprise Test Mid Term Class Attendance End Term : : : : : : 15 Points 10 Points 10 Points 10 Points. 05 Points. 50 Points. Case Studies: This would involve the Groups of students taking up a case assigned to them for analysis and Presentation in the class. Besides, students need to produce the Individual analysis in writing of two cases for their evaluation as instructed by the course instructor. Current Issues: This would involve the Groups of students taking up an issue assigned to them. They are required to formulate the solutions to the issues with the help of theories and concepts they have acquired in the class and make presentation of those. Quiz and Surprise Test: There would be 2 (two) surprise quizzes during the course coverage and the quiz question would be of Multiple Choice type or of True /...
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...What are my tasks for these two assignments? 1. Choose at least one topic for your oral presentation. a. Choose one of the below topics for your oral presentation. Regardless of the topics you choose, make sure to include personal examples, examples from individuals you know, and/or professional athletes in your oral presentation. These examples will serve as evidence for your views. You will have an opportunity to use theory and empirical evidence in an oral presentation at the end of the semester. b. Please note that the questions in the topics are opinion-based and thus there are no “right” or “wrong” answers. Personality: To what extent do you think personality affects athletic performance? How does personality affect athletic performance? Do you believe there are gender differences in personality? Why or why not? Motivation: What are they different motivations (and motivational challenges) that predict success in athletic performance? How can a teacher and/or coach affect motivation? What contextual features and/or personality characteristics affect motivation in athletic performance? Stress and Anxiety: How would you define stress and what are sources of stress in athletic performance? What strategies reduce stress in athletic performance? How can a coach increase/decrease stress? Self-confidence: How would you define self-confidence and how is it related to expectations? What are the sources of self-confidence? How do characteristics...
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...Individual Reflective Essay At the foundation of our group for the tutorial presentation there were four members. Myself, Jonathon Kir, Gerald Loh and Qais. We all got along together well and exchanged phone numbers to communicate about the tutorial presentation. After discussing our work schedules we concluded that we would do our presentation on week 11. We also discussed the two case studies and decided on doing case study six ‘the challenges of my first job at ASACURA international’. I suggested we should also communicate with a Facebook group. The Facebook group allowed us to share ideas and upload our individual contributions efficiently. Similar to numerous organisations in Australia our group was made up of differing dynamics. Part of the challenge to the presentation was the different dynamics and personalities within the group. From the early stages of the organisational behaviour course I observed that Qais appeared to have personality traits that aligned with the neuroticism trait from the five factor model (Mckshane, 2013 44-45). Qais appeared anxious and seemed self-conscious, due to his lack of contribution to group discussions and shyness towards myself, Jonathon and Gerald. Qais rarely spoke to the group unless asked a question and I felt like it was quite difficult to judge how Quais felt on critical issues relating to the presentation as he did not contribute any alternate ideas, thus I found that I needed to make a greater effort and help Qais by encouraging...
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...------------------------------------------------- “Hey Mom, What’s on Your Facebook? Comparing Facebook Disclosure and Privacy in Adolescents and Adults “ Abstract: People of all ages are increasingly exposed to online environments that encourage them to share and connect with others. However, there is a perception that adolescents are particularly susceptible to these cues and share more online than do other age groups. With a group of 288 adolescents and 285 adults, we explored differences and similarities in use of Facebook for information sharing and use of the controls to protect their privacy. Adolescents reported disclosing more information on Facebook and using the privacy settings less than adults. Despite these differences, the results indicated that adolescents and adults were more similar than different in the factors that predicted information disclosure and control. Adolescents spent more time on Facebook, which partially mediated the relationship between group (adolescents vs. adults) and disclosure. Self-esteem partially mediated the relationship between group and information control, with adults having higher self-esteem than adolescents. Readings: Keywords privacy, self-disclosure, social media, online communication The news is filled with stories about the dangers of sharing personal information online, the difficulties in protecting personal privacy, and the privacy challenges of websites such as Google and Facebook. Despite...
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...Syllabus Course Description This course provides an overview of basic psychological principles that underlie human behavior and reactions to everyday life. Students are provided an opportunity to apply critical-thinking skills to psychological problems and issues. The basic tenets of psychology are presented from a historical perspective, with attention to research-based behavioral science. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: · University policies: You must be logged into the student website to view this document. · Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Carpenter, S., & Huffman, K. (2010). Visualizing psychology (2nd ed.). Hoboken, NJ: Wiley. All electronic materials are available on the student website. Week One: Introduction to Psychology Details Due Points Objectives 1.1 Describe the development of the discipline of psychology. 1.2 Compare and contrast research methods used to examine psychological phenomena. 1.3 Explain biological influences on the human brain. Readings...
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...interview a business personality. The theme of our assignment was ‘SUCCESS IN BUSINESS’. This was really an appealing challenge for me as I was introduced to this type of quality education for the first time in my life, and had to undergo a series of procedures which were advised by my lecturer. The lecturer divided the whole class in groups of four or five and wanted us to work on this assignment as a team, which was a great thought as we were entering the first phase of our professional life. All of my group members were new to each other, all with different mindsets, views, and lifestyles; the only thing that was common among us more or less was the education we had, the level of enthusiasm that we shared and the notes provided by the lecturer to help us accomplish our task. The first and the most important task that our group faced was to have a sober but an eye-catching name for our group so as to represent ourselves in front of the whole class, all of the group members came out with different ideas and wanted their pick to be the group name, being the team leader I was trying to brainstorm all of the incredible names that we had in our minds for the group, but soon their was a conflict arising because of the difference of opinions, at last we rationalized our options and hammered out in favour of ‘BUSINESS GIANTS’ as we all shared the inspiration of being giants in the business world. The next phase of my assignment was to select a business personality to interview regarding...
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...In this essay I will be reflecting on the effectiveness of working in short term groups who have been brought together in a study environment. My group was formed to work on a presentation where the topic was the way different types of teams communicate. My group consisted of five people: Brendon, Dominic, Bridgette, Kelly and myself. I have worked with everyone in this group before, however not as a group, and was confident that we would make a good team. I have a very dominant personality and tend to take the leadership role in these situations and so I took the lead (Thoms, Moore & Scott 1996), however it was also a collaboration, everyone gave their ideas and all ideas were discussed. I will be exploring the advantages and disadvantages of group work within the University setting based on my own group experiences. According to (Hodgkinson-Williams, Slay & Siebörger, 2008 and Lave & Wenger, 1991) the use of group work is an increasingly recognised way for students to problem solve and develop transferable skills which are necessary for the workplace. Group work can also help with expanding the student’s emotional intelligence (Landau & Meirovich, 2011). Emotional intelligence is a quality that employers are now looking for more and more in their employees, even to the point where learning about emotional intelligence is part of management training and development. ADVANTAGES It is believed that the greatest focus of groups, especially those...
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...Utilizing the Meyers-Briggs Personality Test XXXXXXXXXXX Liberty University Online Abstract Utilizing the Meyers-Briggs Personality test, I have learned that my personality typology is INTJ. Personalities can be broken down into 4 categories, that consist of 2 types. This paper will develop each of the 4 categories in the INTJ typology (I - Introversion, N - iNtuition, T - Thinking and J - Judging), and the INTJ typology itself to confirm the test validity in determining my personality profile using the application of my personal experiences. I will also discuss aspects of Organizational behavior that were expressed in the writings of Kroeger, O.; Thuesen, J.; & Rutledge, H. Type Talk to Work, and in the power point presentation by Fisher, K (2009). A World View Perspective on Organizational Behavior. According to Carl Jung's research, everyone's personalities can be broken down into 4 categories, that consist of 2 types, E - Extraversion and I - Introversion, N - iNtuition and S - Sensing, T - Thinking and F - Feeling, J - Judging and P - Perceiving. Each person's personality is a combination of one preference in each categories. Utilizing the Meyers-Briggs Personality test, I have learned that my personality typology is INTJ. I will develop each of the 4 categories in my typology, and the combined typology while at the same time discuss their validity by using personal experiences in my life. STEP 1 I – Introversion An (I) personality is one that lives internally...
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...DAYMIDTERM BREAK | 9REST DAYMIDTERM BREAK | 10REST DAYMIDTERM BREAK | 11REST DAYMIDTERM BREAK | 12REST DAYMIDTERM BREAK | 13REST DAYMIDTERM BREAK | 14UNSURE DATEPARAPHERNALIAAgenda: * Video Shoot * PhotoshootTRAININGAgenda: * Finalization of Thrust and Platforms | 15TRAININGTarget Trainers: * Agenda: * Presentation of Thrust and Platforms * Speech Formation | 16TRAININGTarget Trainers: * Agenda: * Speech Formation | 17TRAININGTarget Trainers: * Agenda: * Speech Formation | 18TRAININGTarget Trainers: * Agenda: * Speech Formation | 19TRAININGTarget Trainers: * Agenda: * Speech Formation | 20TRAININGTarget Trainers: * Kuya Karlo * Kuya Bok * Ate Mitch * Kuya KevinAgenda: * Debate Training * Finalization and Presentation of Speeches | 21UNSURE DATEPARAPHERNALIAAgenda: * Video Shoot * Photoshoot | 22TRAININGTarget Trainers: * Kuya Leo * Ate Shey * Kuya Ralph * Kuya Kevin * Kuya Bok * Ate MitchAgenda: * Personality Development * Speech Delivery | 23TRAININGTarget Trainers: * Agenda: * Personality Development * Speech Delivery | 24Possible date of Filing of COCTRAININGTarget Trainers: * Agenda: * Personality Development * Speech Delivery | 25Possible date of...
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...GH 60620 LEADERSHIP: THEORY, DISCOVERY & APPLICATION Spring 2016, University of Notre Dame, Eck Institute for Global Health Master of Science in Global Health “Motivation and inspiration energize people, not by pushing them in the right direction as control mechanisms do but by satisfying basic human needs for achievement, a sense of belonging, recognition, self-esteem, a feeling of control over one's life, and the ability to live up to one's ideals. Such feelings touch us deeply and elicit a powerful response.” - John Kotter INSTRUCTOR Heidi Beidinger-Burnett, PhD, MPH Assistant Professor, Eck Institute for Global Health Office: 120 Brownson Hall Phone: 574.631.7636 Email: hbeiding@nd.edu CLASS TIME Fridays 10:30am – 12:00pm OFFICE HOURS Fridays 12:00pm – 1:00pm (after class) and by appointment COURSE STATUS Required, 1 credit, for Master of Science in Global Health REQUIRED TEXTS Komives, S. R., Lucas, N., & McMahon, T. R. (2013). Exploring leadership: For college students who want to make a difference. San Francisco, CA: Jossey-Bass. COURSE DESCRIPTION Leadership is the ability to create and communicate a shared vision for a changing future; champion solutions to organizational and community challenges; and energize commitment to goals. The purpose of this course is to support and encourage your development as a global health leader who is focused on the common good and purposeful change. We will explore and study the Relational...
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...being behaves the way s/he behaves. This course also allows the students to understand how to monitor control and empower self behavior, and behavior of other human beings and eventually prepare both to be productive. This course deals with the basic concepts in the behavioral science: namely psychology, social psychology, sociology and cultural anthropology that will form the basic for understanding the complex issues of human behavior processes such as language, symbol, perception, memory, emotion, social attitude, morale, motivation, personality development & adjustment, and attitude development and adjustment. IV – Objectives: After successfully completing the requirements for this course, students will be able to: • Learn or understand the concept of human behavior and other related theories and practices • Discover new approaches to behavioral science as gleamed from different cultural presentation and locations in region • Appreciate the different activities/ practices in enhancing the awareness and consciousness in promoting desirable human behavior suitable to different situations. • Find out how behavioral science impact on business...
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...Examining Self-Reports and Peer Reports Submitted by: Jespreet Bhatia Date: January 31, 2016 Self-Reports vs. Peer Reports The most common way to measure an individual’s personality is through self-report assessments. Psychologists and researchers use self and peer report methods to assess personality attributes and behaviour. These reporting methods provide the ability to gain feedback on changes of one’s personality, evaluating the effectiveness of therapy, to aid in diagnosing the psychological problem, and establish a treatment for the individual. The main goal is to gain knowledge of the individual personality and the influences of their behaviour. Self-reports are effective and inexpensive as to oppose to other testing methods, which require more party involvement (Paunonen & O’Neill, 2010). The different varieties of self-reports can be displayed as direct, indirect and open-ended rating methods. Direct self-rating is the simplest form and directly report on their own personality. Indirect self-rating differs as it is based on the researchers interpretations of the individuals (Paulhus & Vazive, 2007). This can prevent “faking” because the respondent will not know what is being assessed. Open-ended self-descriptions differ as it is derived from the individual’s free description of themselves without any structured measures like the other reports (Paulhus & Vazive, 2007). As for peer reports, an example are projective...
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...minutes long presentation in front of the class. I signed group number four which my presentation was four weeks after, so I could have enough time to prepare. The group project was five people in a group, and I was in a totally new group that we did not know each other in the group. Our group was very diverse, there were two from Asia (included me), one from Africa, another one from Europe, and the last one is from Canada. I was very excited about the group diversity because we can have many ideas for the project. We gave our contact E-mail to John, who is from Canada. He was willing to be the contact person in this group. This group seemed to be very productive at the beginning, because we had assigned all the work to everyone in the group and set the time for next meeting. In fact, the other person from Asia, Allen, he organized how we can do in this project. We all discussed which part in the project we were interested in, so everyone can do their own preference. We aimed our goal to get above eighty percent in this project, which was a huge challenge for us. And, the professor in this class expected higher quality of performance from students than other professors I have met. However, there were some problems and conflicts occurred in the group. When next meeting, some people did the same work, and one person did not even finish his work. I was so nervous although we still had three weeks to perform. The professor asked for the report one week before our presentation. Basically...
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...My personal development plan will be based on analyzing my personality, my leadership style and my learning style. The objective of this essay is to initiate my own personal development plan. To begin with, there will be a part to evaluate my personality, combined with an online MBTI Personality Test. After that, my leadership style will be focused on and I will also analyze how this style shapes my career development. Then, I will depict which way of learning is suitable for my future development. To conclude, there will be an important part to examine my personal development action plan which will specifically list some essential and feasible activities to enrich my working competencies and skills so as to accomplish my own goals and objectives. As Mullins (2005) states, “Psychologists have defined personality as consisting of stable characteristics which explain why a person behaves in a particular way”. Besides, to take a holistic view of personality, it is important to take into consideration the dynamic processes, which means focusing on the ways in which an individual’s traits interact. Armstrong (2006) indicates that personality can be regarded as the relatively stable and enduring aspects of individuals that distinguish them from other people. There are many type theories of personality which identifies numerous types of personality which can be used to classify people and many underlie a personality test. Additionally, one of the most widely used type theories is Carl...
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