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Presentation

In: Business and Management

Submitted By lyxpop
Words 735
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Good morning everyone, today I would to talk about CSR, before I start , I would like to present some picture, @
P6
These are just a few example you may have heard about under the topics of @
Sustainability @
Business ethics @
Corporate Social Responsibility @
These pictures raise question about justice for current as well as for future generations. We want to ask corporate social responsibility, CSR for short, what is this? @

P7
The task of CSR is to prevent these and other morally reprehensible practices, which can weaken society @, damage companies @and hurt employees.
More and more companies have realized the relevance of moral practices in their business, Concrete preventative measures are often labeled “risk management @”, a term more commonly used for avoiding financial crisis @ and damage to a company’s reputation.
However, CSR is not just about preventing “bad practices”, like corruption and fraud and so on. how business activities operate is also improtant. @

P8
The more challenging question is: How can companies behave in a socially responsible way to contribute to a “good society” through “good business” practices? What about create a charity foundation or donate a lot of money, and thus, do good ? @
Wrong! That won’t hurt and may even help society, but it is not CSR.@ CSR is about how companies make profits, not about how they spend them, it lead to sustainability develop and long-run profitability.

P9 this require a new role for the companies which become no only economic, but also moral actors.
What is required and important is a stronger integrative perspective based on a system of deontological values and which is closely related to the company’s “core business”.@
This means social and ecological criteria must be taken into consideration, for example, in the treatment of employees, organization of the production...

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