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Price Elasticity

In: Business and Management

Submitted By duyla1811
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Good afternoon everyone, we chose Widmer Brothers company for our research.This is…. we gonna cover 4 main key facts behind their success including the
Widmer brothers companys currently produce many European and American beer styles. Theyre one of the most successful stories in ORegon. The reason why I say that because the brothere Kurt and Rob widmer,also known as 2 founder of the widmer brothes, They started everyrthing with just their home brewing hobbies, and now they became an 11th largest brewing company in the us As a part of Craft brewer alliance. There orginal Brewery was a part of 4000 squarefoot ware house, same size as garages. With 2 brewers only they produce about 450 barrels/ years. After decade, these number changes completely diffrenct which is very impressive. Their current brewery right now about 6500 square foot , with more than 150 employees work there, they produce about 1200 barrels/ day. 450000/years.
Here is timeline of Widmer Brothers
1984 Kurt and rob widmer turned their home brewing hobie in to actual vocation. That’s how Widmer Borthers was found
1989, The most popular product, unfilter wheat beer heifeweizen came out. I can say this the main key behind their success because mostly 2 out 3 of their sale was from heifeweizen. It has gain so much popularity for widmer throughtout the US
1997. Widmer sold the27% stake to anheuser busch in order to reach national market
2007 wimer brother officially announce to merge with the redhook ale company, forming a new company named craft brewer company. The company will maintain both name they still produce their own product under their own name
2010, the third company merge w Craft brewer alliance was Hawaii kona brewing company. The goal for this deal is trying to get their craft beers into wider distribution

Widmer Brothers they turn the home brewing hobbies into a vocation. 1986,

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