Primark and Oxfam
Marketing Purpose and Techniques

Contents

Introduction____________3
Oxfam________________4
Primark_______________7
Charts & Tables _______10
Appendix_____________12

Introduction

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources. Sources include; internet research, company website, advertisements which we evaluated on www.youtube.com for Oxfam.

Additional sources include the BTEC Level 3 Business Book1, which was used to look up techniques such as; survival strategies and brand awareness. We have also used resources such as PowerPoint Presentations from The Times 100, Business Case Studies.

In this report you will find some information on the company itself and how they market themselves which we have put into sections in a specific order to show how we came to the conclusion of how effective we think their marketing skills are.

We have provided evidence of our research and transferred relevant data into charts.

Oxfam

Company Purpose:
Oxfam is a voluntary charity organisation. Oxfam’s main objective is to reach out to poor countries and help civilians manage their own lives from the sources Oxfam provide.

Oxfam market themselves through their website and television commercials. This helps them get more attention from people and persuade them to donate to Oxfam. Oxfam also use direct mail. Oxfam also market through a sales orientated approach. For example direct sales.

Marketing Strategies:
Oxfam’s marketing strategies for growth is market penetration as they want to attract new customers to increase their share in the market.

Marketing Objective:
Oxfam’s marketing