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Primary Data

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1. Describe some of the ways of gathering primary data.
Interviews
There are three different ways to conduct interviews, and they are:
Face-to-face interviews can be conducted by having question and answer sessions with one or more people. Ask people on the streets, go door-to-door to gather information, or make an appointment with an expert.
Web-based interviews, on the other hand, make use of the internet to gather information so you will not have to the field for it. This latter method is also less costly and more convenient to use.
Telephone interviews are very much similar to face-to-face interviews, but they are shorter in comparison and more structured. You may also have to send a letter to inform the interviewee in advance so they would expect your call.

Surveys and Questionnaires: both are popular means of gathering data and can reach a large number of people, but they need to be designed and reedited repeatedly to make them acceptable to people. You can either print out copies to hand them out to people or send them to your respondents through email. Though this method is relatively cheap to conduct and requires no prior arrangements, surveys and questionnaires have the risk of low response rates and some may turn out to be incomplete.
Focus group interviews and consumer panels: gather a group of people, specifically from your company's target market, and have a facilitator guide them in examining a certain product and asking their opinions on said product. This method is primarily used to determine whether a company's new product or brand name will be acceptable to their target market and to the general public.
Observation: its one of the simplest methods for primary data research and would not cost much. All you have to do is simply take note of the behavior of people towards your company's products and services. You can also try to observe how your competitors behave, and how they provide their products and services. Make sure that you are not alone in observing and have a number of colleagues to do the same thing so you can differentiate between fact and opinion.
2.Describe some of the ways of gathering secondary data.
Secondary data is information used in research that has already been collected for another purpose, rather than directly by the researcher. As the data is, by definition, already available there are no specific methods of secondary data collection although sources of secondary data vary and can include public records, census data, newspapers and surveys.
Data collection for research can be time-consuming and expensive so using existing, or secondary, data can be a cost-effective alternative. However, high quality research does still need a methodical approach so you should ensure the secondary data is accurate, still valid depending on how long ago it was collected, from a reliable and identified source and appropriate to your research.
Secondary data may be qualitative (descriptive) or quantitative (numerical). Qualitative data sources include newspapers, books, diaries, interview transcripts, etc., and quantitative sources typically include surveys and statistics, many of which are available from the public records office or the national archives.
Problems with using secondary data include the possibility of subjective influence (e.g. In biographies), poor validity (e.g. Trying to force data to fit the research when it was collected for a different purpose) and low quality (e.g. Unofficial statistics which have not been independently verified). These can all detract from the accuracy of the research so should be taken into account when choosing your method of data collection.

3.What are the advantages and disadvantages of primary and secondary data.
UP
5. Briefly describe the 4 steps of the marketing research process
Justify the need for market research: potential usefulnes
Define the research objective: What do we want to find out? Why do we need to know this?
Identify data needs: listing the kinds of data required to accomplish that purpose.
Identify data sources: primary and secondary data.

4. What is behavioural targeting?
Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy, data protection and consumer protection laws.
When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser. As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow advertisers to position their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered. On the theory that properly targeted ads will fetch more consumer interest, the publisher (or seller) can charge a premium for these ads over random advertising or ads based on the context of a site.
Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or contextual web page content. It's worth noting that many practitioners also refer to this process as "Audience Targeting".

6. What are cookies?
A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is usually a small piece of data sent from a website and stored in a user's web browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user's previous activity.[1] Cookies were designed to be a reliable mechanism for websites to remember the state of the website or activity the user had taken in the past. This can include clicking particular buttons, logging in, or a record of which pages were visited by the user even months or years ago.

7. Benefits of behavioural targeting
Attract prospects with customized campaigns according to their interests, engage site visitors with dynamic content in response to their conduct and desires, and put the right message in front of the right person at the right time. We can create a more pleasant and more individual buying experience. We can quickly identify the offers that will more likely convert those prospects to buyers

8. As a consumer are you happy with behavioural targeting?

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