...Our Lady of Fatima University College of Business and Accountancy PROJECT REPORT ON CONSUMER BEHAVIOR TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their...
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...CUSTOMER PERSONA By Renish Adesra Submitted To: Boulevard9 Resort & Spa, Nadiad July, 2012 CENTRE FOR MANAGEMENT STUDIES DHARMSINH DESAI UNIVESITY NADIAD ACKNOWLEDGEMENT I express my sincere thanks and gratitude to Mr. Ajit Singh, General Manager, Boulevard9 Resort & Spa, Nadiad, for giving us an opportunity to work in their organization. I am speechless when I have to express my sincere thanks to Mr. Harsh Bhatt, Front Office Manager, who has been a great inspiration and motivating factor throughout the duration of our internship. He has been the mentor for all of us and gave us a plenty of opportunities to explore and learn. I also convey my sincere sense of obligation and thanks to the Head of Department of Centre for Management Studies, DDU Nadiad Dr. Naresh Patel for giving me an opportunity to work on this project. I owe my deep sense of gratitude to respectful organization guide Mr. Rejoice Thomas (Human Resource Manager) I am also thankful to Prof. Mansi Rathod, the coordinator of summer internship project. Words are boundless to express my cordial thanks to faculty guide Prof. Frince Thomas Sir for the encouragement and valuable guidance during the course of my project work. I would also like to give my special thanks to Mr. Sanjay Patel (Sales Executive) of the organization for his support & encouragement. I am thankful to entire staff of Boulevard9 Resort & Spa, Nadiad for their helpful guidance and support throughout the project duration...
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...April 13 2014 Mr.David Morris Owner Dynamic Shine 8828 Heather St Vancouver BC, V6P 3S8 Dear Mr. Morris: We would first like to thank you for your cooperation and involvement in the development of your Digital and Social Media marketing plan. As per our first meeting we have included requested analysis of various aspects of Dynamic Shine. Dynamic Shine Prepared for: David Morris Prepared by: CT Consulting This report is consistent with our signed Academic Integrity Form on file with the instructor Trevor Burns Cameron Knowles CT Consulting ENTR 3311 S10 April 13 2014 Executive Summary David Morris took control of Dynamic Shine in 2010 and has since then grown the business to three profitable locations, with plans for more growth in the future. This report has analyzed the business for the purpose of making recommendation to increase online brand awareness and overall social media presence. The main advantage we found Dynamic Shine has over their competition is the quality of the service being provided. A detailed competitive analysis was done to determine which online activities the competition is partaking in and how this is directly impacting their company success. It was found that the competition was on the following digital platforms: twitter, instagram and facebook. Dynamic Shine must also partake in similar activities on all the most popular social media platforms. In respect to Dynamic Shine’s current website which we have concluded to be...
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...The customer's satisfaction with service Chapter I: Introduction 1.1 Background In recent times, customer's satisfaction is the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the resort and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997). The customers' satisfaction can be defined as “the fulfillment response” which they feel towards given service. It has been a judgment that a product or service feature, or the product or service itself, provides (or is providing) a pleasurable level of consumption-related fulfillment, including levels of underfulfilment or overfulfilment” (Oliver, 1996, p. 14). The concept of consumer satisfaction occupies a central position in marketing thought and practice. Conceptually, satisfaction is an outcome of purchase and use results from the buyer's comparison of the rewards and costs of the purchase in relation to the anticipated consequences. Operationally, satisfaction is similar to attitude in that it can be assessed as the sum of the satisfactions with the various attributes of the product or service. With due consideration of this marketing approach, every effort is being made to provide the customers with better services in order...
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...5 The 2013 consumer lifestyle in the UK report by Euromonitor 4.0 Primary Data 4.1 Focus Groups 4.2 One-to-one interviews 4.3 Questionnaire 4.4 Sampling 5.0 Results and Analysis 6.0 Conclusion 7.0 Appendices 7.1 Appendix 1: Focus Group Transcripts 7.2 Appendix 2: One-to-one interview Transcript 7.3 Appendix 3: Questionnaire 8.0 Bibliography Executive Summary This report was commissioned by Canterbury City Council to investigate the demand for current and new leisure facilities. These researchers have also determined how the parent market could affect the demand for local businesses and tourist attractions. To conduct this study researchers had to formulate some research aims and objectives. The research design involved collecting qualitative data through focus groups and one-to-one interviews as primary data however quantitative research was conducted through designing an online survey which was distributed to a sample of 107 people. The collection of secondary research helped identify the gaps within the current leisure market and provided a broad overview of the different competitors and categories of leisure activities. An overview of primary research revealed the main findings of qualitative research as: the potential demand for new leisure facilities, transport constraints, budget constraints, lack of advertisement, perceptions of current leisure market and parent market. The research findings showed that students were satisfied with current...
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...BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast 2 Baked By Melissa Marketing Plan Hamos . Peerbhoy . Villacorta I. Executive Summary The Cupcake and cupcake bakery business is one of the fastest growing industries in America with New York as the “cupcake capital”. Cupcake bakeries are recession-proof, was fueled by the 1 recession and, according to the Wall Street Journal , they‟re contributing more jobs to the labor 2 market than the restaurant industry. Known as the “Magnolia Effect” , cupcakes have come a long way with the latest micro trend being mini-cupcakes – culminating with the coming together of two of food‟s hottest trends - “mini desserts” and “cupcakes”. New York City-based cupcakery Baked by Melissa, opened by ex-media planner Melissa Bushell a week after she was let go from her job in 2008...
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...Bachelor of Business Administration, International Business, International Marketing Management Author(s) Wei Wang Title of study International Marketing Strategy for Herborist Type of project Date Pages Thesis Supervisor(s) of study 3.4.2011 65 Executive organization Tuula Linnas Abstract Herborist Chinese cosmetics industry is a booming industry and it is also one of the fastest growing industries in China. After China has joint WTO, with the tariff reduction, the tendency of the Chinese cosmetic market internationalization is inevitable. Herborist is a typical Chinese domestic cosmetics company. Now Herborist tries to find new customers and build core competitiveness. As they have already entered the Europe market to some extent, it is time for them to focus on international marketing strategies for the European market. The aim of this thesis project was to provide valuable marketing strategy for Herborist’s European market operations and to help the company to expand its operation to Europe. The study is mainly based on quantitative research. The data collection was carried out by a questionnaire. Qualitative research was carried out in the form at an interview with Herborist’s manager to find out his suggestion towards this thesis and this belongs to qualitative research. In addition, secondary data taken from the internet and literature has been used as well. The results show that Herborist can choose marketing channel strategy as their main marketing...
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...Strategic Plan, Part I: Conceptualizing a Business Business, products and customers: Mission statement Not every individual wants relaxation, religion and culture matters. All the stressed persons are in search of a treatment or any other technique to reduce their mental stress. The sources of relaxation are relaxation therapy stores and spa. In spa customers, pay lots of dollar for relaxation therapy while in healthy place stores they can buy all the products related to relaxation therapy and take all the spa comforts at home. The mission of healthy place therapy is to provide all the high quality products of relaxation therapy in reasonable prices for the satisfaction of customers at home. Now the healthy place store have set a business market and become a competitor for spa. Now the customer has to go on these stores and see the displayed products, if any product is beneficial to them then they can buy it. This technique has saved not only the customer money but their precious time also. Organization Vision Vision refers to the strategic planning of a company used to achieving its goal. “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The aim of Healthy Place is to provide quality services and tools to the customers so that they can get comfort and enjoy their lives without any stress. The future planning of the company is to get precise services...
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...Alejandro Portugal Martin Pretorius Iona Ramió Mateu OCEAN PARK CASE STUDY INTRODUCTION Ocean Park Hong Kong is a marine animal theme park located in the Southern District of Hong Kong. It was inaugurated in 1977 by the Government with the intention to bring somewhere where Hong Kong citizens could feel some sense of space as a large part of the population lived in a crowded locality. So it was inaugurated as a nonprofit organization that aimed to provide visitors a unique experience in entertainment, education, and conservation. Firstly, in the absence of competition, Ocean Park became really popular but existed without direction and focus. When Hong Kong's officials signed an agreement to bring Disneyland to Hong Kong in 1999, the Ocean Park's viability started to be questioned. By 2005, when Disneyland Hong Kong was inaugurated, Ocean Park was unprofitable and widely expected to lose out. Nevertheless, the Park responded with a development plan and showed their abilities for adaptation and turn threats into opportunities. It expanded the number of attractions and rides, raising the number of visitors, becoming the world's 13th most visited theme park and the ...
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...Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Master Thesis within Business Administration Author: Danny Reijntjes Ryan Wagijo Tutor: Jönköping Desalegn Abraha May 2012 Master Thesis within Business Administration Title: Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands Authors: Danny Reijntjes & Ryan Wagijo Tutor: Desalegn Abraha Date: 2012-05-14 Subject terms: Market potential, Aruba, Bonaire, Curacao, Cosmetics. Abstract Background: The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. Before starting to expand, international companies first search for potential suitable markets to invest in. This thesis attempts to find out if there is a potential market for the cosmetic products of the companies on the ABCislands. The purpose of the Master thesis is to find out if there is a potential market for new cosmetic products on the ABC islands. To achieve the purpose, the research addresses the market potential analysis. The market of Aruba and Curacao offer a great number of potential clients and a good future prospect. These findings are also supported by research that was conducted in 2007 by the Icongrouponline. Majority of the consumers on the islands are willing to try new professional cosmetics products. Additionally, the...
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...IMPROVING QUALITY IN THE MANAGEMENT OF PROPERTY DEVELOPMENT AND CONSTRUCTION PROJECTS Portfolio presented on 29th October 2004 in partial fulfillment of the requirements for the degree of DOCTOR OF BUSINESS ADMINISTRATION (DBA) JOHN PANIL MIEM, PEng (Msia) Bsc. (Hons) Civil Eng. MBA (Tech. Mgmt.) International Graduate School of Management Division of Business and Enterprise University of South Australia DOCTOR OF BUSINESS ADMINISTRATION PORTFOLIO/DISSERTATION SUBMISSION SUPERVISOR APPROVAL DECLARATION Candidate Name: John Panil UniSA Candidate ID Number: 00112656C Dear Sir To the best of my knowledge, the portfolio contains all of the candidate's own work completed under my supervision, and is worthy of examination. I have approved for submission the portfolio that is being submitted for examination. 5.001) Signature: Supervi or Professor Si Heng Loke Date Signa re: Supervisor Dr Karlos Knapp Date Supported by: j (\Professor David Richards Chair, IGSM Doctoral Board of Examiners a% Date DECLARATION I hereby declare that this portfolio does not incorporate without acknowledgment any materials previously submitted for a degree or diploma in any university and that to the best of my knowledge, it also does not contain any materials previously published or written by another person, except where due reference is made in the text. Si Date: John anil Can date, Doctor of Business Administration II ACKNOWLEDGMENT ...
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...http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any...
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...| 2014 | | The Stonington Beach Hotel, Bermuda | [consultancy report] | The following report is a detailed analysis and diagnosis of the current situation at The Stonington Beach Hotel, Bermuda. Many aspects are considered that include the effect that maintaining the property has on human resources, marketing and the organizational structure of the business. Recommendations are made and then discussed further. | Table of Contents Executive Summary3 Background4 Current Situation4 Analysis & Diagnosis5 SWOT Analysis5 Property Perspective6 External Building Structure…………………………………………………………………………7 Building Interiors………………………………………………………………………………………..8 Exterior Facilities………………………………………………………………………………………..9 Other Property Issues…………………………………………………………………………………9 Human Resources……………………………………………………………………………………..10 Marketing………………………………………………………………………………………………….11 Organizational Structure………………………………………………………….…………………12 Recommendations………………………………..………………………………………………………..13 Conclusion………………………………………………………………………………………………………15 Executive Summary The Stonington Beach Hotel is only one part of a bigger organization – The Bermuda College, which is owned by the Bermuda Government. A SWOT analysis is conducted in order to determine the hotel’s internal strengths and weaknesses, and external opportunities and threats. Although fairly balanced overall, internal weaknesses do pose a slight concern that should be further assessed. ...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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