...M2. Case Study Analysis - Prince Sports, Inc. Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customer awareness companies have to stay in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product. This case study will examine the marketing principle and vision in the background of Prince Sports, Inc. The main emphasis of the case study is Prince Sports, Inc segmentation and positioning. Prince Sports is a racquet sports company, their brands includes Prince (tennis, badminton, and squash), Viking (platform/paddle tennis), and Ektelon (racquetball). Its whole line of tennis products alone is quite remarkable: more than 150 racquet models; greater than 50 tennis strings; in excess of 50 footwear models; and numerous sorts of bags, attire and additional accessories. (Marketing, Eleventh Edition, Kerin, p.239). With the rise of the interest to tennis among different demographics Prince Sports perceived a necessity to target every possible type of consumer. Being in business from 1970 Prince Sports...
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...Prince Sports Case Study Valerie Bodner Marketing Principles Dr. Awesome October 17, 2015 Abstract This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback showcased their ability as a company to bounce back after hard times and re-energize the brand. Organizations utilize technology in marketing strategies as a way to ensure that they are able capture all audiences. Social media marketing and innovation are essential components that organizations use today. In today’s society, social media is a given as a marketing tool to most companies. It increases more awareness about a brand as well as reaches a broader, more global audience. Successful organizations evolve their product or service to align with market trends and segments. Prince Sports is an example of an established company that has innovated its products, utilized grass roots marketing techniques and social media to target younger audiences...
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...Prince Sports is an original sports equipment retailer that offers many different products for tennis, squash, racquetball, badminton and paddle tennis. The companies’ tennis products consist of more than 150 racquets, 50 footwear models and 50 tennis strings, as well as bags apparel and other accessories. Prince Sports focuses on continuing to meet the needs of athletes of all levels and ages. There are many methods of marketing to various demographics and cultures with many contrasting variables that contributes to the increase or decrease in resulting sales. The key players involved in Prince Sports are Linda Glassel the vice president of sports marketing and brand image, Nick Skally the senior marketing manager and Tyler Herring global business director for performance of tennis racquets. The major challenges that Prince Sports is experiencing are trying to stay ahead of the curve in this fast passed changing marketing world. The 21st century delivers with it many changes to marketing strategies for businesses. Cultural changes and demographic shifts have led to a higher health consciousness; this then spurs widespread interest in many various sports such as tennis. For this company, technological and social trends have built new outlets for marketing such as online advertisements, social media and e-commerce. Outlets such as social media and new devices such as tablets, smartphones and other portable computers have led to a higher connection among users; therefore this...
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...Prince Sports is an innovative sports equipment retailer that offers many different products for tennis, squash, badminton, racquetball, and paddle tennis. Their tennis products alone consist of more than 150 racquets, 50 tennis strings and 50 footwear models, as well as bags, apparel and other accessories. The company focuses on continuing to meet the needs of players of all levels and ages and to innovate. There are countless methods of marketing to different demographics and cultures with many different variables contributing to the increase or decrease in resulting sales. The 21st century brings with it many changes to marketing strategies for businesses. Demographic shifts and cultural changes have led to a higher health consciousness, which spurs widespread interest in many different sports, including tennis. For Prince, social and technological trends have created new outlets for marketing such as social media, online advertisments, and e-commerce. Outlets such as social media and new devices like smartphones, tablets and other portable computers have led to a higher connection among users, which contributes greatly to word-of-mouth marketing. Accessible peer-to-peer connections can also contribute to the spread of negative reviews, or competition from other tennis equipment sellers through rival sales or promotions. There are also many economic trends that are working against Prince. The recession left many people with limited disposable income, so purchasing specialty...
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...Case Study MKT 113 Southern New Hampshire University Prince Sports is a racquet company that sells innovative tennis, squash, and badminton racquets. Prince is known for their many varieties of equipment as well as their new, innovative products. Prince invented the first oversize and long body racquets as well as the first synthetic gut tennis string. They were also the first to introduce the natural foot shape tennis shoe. Social Networking along with break-through technology have worked in favor of Prince Sports as well as segmenting and customizing racquets for specific players. They have custom racquets with shorter, slower strokes, moderate-to-full strokes, and longer, faster strokes. In 2012, Prince Sports filed for bankruptcy protection due to competition from competitors that were better equipped. Prince blamed the increased competition as well as the downturn in the economy as reasons for their downturn as well. In order to help grow the tennis industry, Prince can sponser tourniments at kid’s summer camps, donate raffle tickets for a free racquet, and even create a line specifically for women that might include racquets as well as sports clothing and shoes. In order to reach recreational and junior players, Prince can can hold in-store demonstrations, use web advertisments as well as social media. Prince can use wall displays, utilize in-store circulars, and sponser professional players to market their product within mass merchandisers as well...
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...SALLE UNIVERSITY – DASMARIÑAS Communication and Journalism Department CASE STUDY ANALYSIS: EXXON VALDEZ OIL SPILL Submitted by: Chaira Mae C. Aguilar Submitted to: Prof. ROEL S. RAMIREZ, APR January 11, 2016 I. SUMMARY and SYNTHESIZE In March 1989, the oil tanker Exxon Valdez underwent an accident in Prince William Sound in Alaska. This accident resulted in a massive oil spill, where more than 10 million gallons of crude oil leaked into the sea. Exxon’s problems were worse by its lack of preparation and bravery in dealing with the situation. Lawrence Rawl, CEO, stayed out of the public view for almost a week after the incident happened. After a meeting, he faced the demonstrators and stakeholders. He took all the responsibility and promised an investigation. Facts According to Office of Response and Restoration, with this banishment institutionalized in U.S. law, Exxon Shipping Company shifted the operational area to the Mediterranean and Middle East and renamed it. In 1993, Exxon spun off its shipping arm to a subsidiary, Sea River Maritime, Inc., and Exxon Mediterranean became the Sea River (S/R( Mediterranean. In 2002, the ship was re-assigned to Asian routes and then temporarily mothballed in an undisclosed location. According to The Whole Truth, Exxon, along with the rest of the oil industry knew that navigating a large supertanker through the icy and treacherous waters of Prince William Sound was extremely complicated. Armed with this knowledge the...
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...com - Free Term Papers, Essays and Research Documents The Research Paper Factory JoinSearchBrowseSaved Papers Home Page » Business and Management Case of Gm (Non-Market Environment) In: Business and Management Case of Gm (Non-Market Environment) Question 1: Identify and explain the 4l’s based on the case. a. Issues The dispute over the safety of the PICKUP TRUCKS, vehicle safety and defective design Firstly, the root cause is that the GM company has a unreasonable design of their gas tank on the collisions GM C/K pickups, the report shows that this pickups’ gas tank was too close with the bumper, it only 25 centimeters long. This is dangerous because that will cause explosions if there is any strike. A safety design should be place the gas tank on the top of axle or add on a shield between the gas tank and bumper. Further, the report also shows that the gas tank design was used for trucks manufactured between 1979 and 1987, and the fact is GM knows about their design problem but take no measure to fix or recall their cars because that will cause more cost. At the Moseley case happens, there are at least 130 other lawsuits involving the design of the gas tank GM need to faced. So the major issue of this case in this point is that whether the gas tank design and placement were defective and because that explosion case after their pickup was struck on the side by another vehicle. And those assumptions were proved by the GM engineer who is testified that GM company hidden...
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...through production. “ It does so by drawing on a variety of approaches associated with genre analysis, showing how the sitcom can be thought bout in terms of the industry produces it, the texts that constitute it, the audiences that watch it and the relationship to ongoing technological advancements” (Brett Mills,1). But one thing that’s true of sitcoms, they are meant to hook the viewer. From September 10th 1990 to May 20th 1996 the world was introduced to one of the most influential shows of all time. The show was called, The Fresh Prince of Bel Air. This show had and still has people hooked. “While other '90s comedy staples like Seinfeld and The Simpsons arguably had a bigger impact on pop...
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...there is no causative connection between sex and gender – sex doesn’t determine the type of roles you can engage in society. We announce our identities by the way that we dress, walk, talk, act etc. We convince other people that we’re the gendered person that we’re presenting ourselves to be, a product of interactions. With ones sex being defined as male or female, there are bodies that can’t be categorized under these two sexes. Hermaphrodites, now more commonly known as intersex, are becoming a commonly known and used term in society with 17 in every 1000 babies having some kind of intersex condition. Gender is only one of the fundamental principles in organisation of social life, in particular in structural organisations of; childhood, sports, media and employment and economy. Childhood As children we are all brought up and identified differently usually due to several factors. For example class, where we are on hierarchy that is our society. Class usually has an effect on our childhood, poorer- lower class, richer- upper class and middle class. This then effects our education, expectations from society and even ones morals and beliefs. Class...
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...DE LA SALLE UNIVERSITY - DASMARIÑAS Communication Arts Department Lawrence G. Rawl, chairman and chief executive of the Exxon Corpoation was in his kitchen sipping coffee when the phone rang and received the news regarding the spilling of crude oil into the frigid waters of Prince William Sound, just outside the harbor of Valdez, Alaska. What was about to happen was the worst environmental disaster in the history of the United States. These were the documented facts that media had portrayed across the United States and to the world: Exxon Valdez, a 978-foot tanker piloted by a captain whom later revealed to be drank, ran aground on a reef 25 miles southwest of the port of Valdez. The results caused a spill of 250,000 barrels, the largest spill ever in North America. The devastating results affects, 1,300 square miles of water, damaging some 600 miles of coastline and murdering as many as 4,000 Alaskan sea otters. The disaster also enshrined the name of Exxon in the all-time Public Relations Hall of Shame. (Seitel, 2000). According to the book, Exxon’s dilemma broke down into five categories. First was the hesitation of Mr. Rawl if he is going directly and personally to Alaska. In an interview Mr. Rawl has said, “We had concluded that there was simply too much for me to coordinate from New York. It wouldn’t have made any difference if I showed up and made a speech in the town forum. I wasn’t going to spend the summer there; I had other things to do”...
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...Exxon Valdez and Tylenol Case Study DE LA SALLE UNIVERSITY - DASMARIÑAS Communication Arts Department Lawrence G. Rawl, chairman and chief executive of the Exxon Corpoation was in his kitchen sipping coffee when the phone rang and received the news regarding the spilling of crude oil into the frigid waters of Prince William Sound, just outside the harbor of Valdez, Alaska. What was about to happen was the worst environmental disaster in the history of the United States. These were the documented facts that media had portrayed across the United States and to the world: Exxon Valdez, a 978-foot tanker piloted by a captain whom later revealed to be drank, ran aground on a reef 25 miles southwest of the port of Valdez. The results caused a spill of 250,000 barrels, the largest spill ever in North America. The devastating results affects, 1,300 square miles of water, damaging some 600 miles of coastline and murdering as many as 4,000 Alaskan sea otters. The disaster also enshrined the name of Exxon in the all-time Public Relations Hall of Shame. (Seitel, 2000). According to the book, Exxon’s dilemma broke down into five categories. First was the hesitation of Mr. Rawl if he is going directly and personally to Alaska. In an interview Mr. Rawl has said, “We had concluded that there was simply too much for me to coordinate from New York. It wouldn’t have made any difference if I showed up and made a speech in the town forum. I wasn’t going to spend the summer there;...
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...Marketing Practices of Prince Bazar Super Store Limelight on 4 P’s & STP Concept A term paper by team White collar East West University Department of Business Administration Marketing Practices of “Prince Bazar Super Store” Limelight on 4 P’s & STP Concept Submitted to: Ms. Husna Ara Submitted by: Team “White Collar” 1. Jobaer Hasan ID: 2012-2-10-167 2. Mobashir Ahmed chowdhury ID: 2012-2-10-220 3. Abdul Aziz Fahad ID: 2012-2-10-249 4. Meraz Hossain ID: 2012-3-10-200 5. Rezwana Sultana ID: 2012-1-10-101 Date of Submission: 25 March, 2013 Date: 25 March, 2013 To Husne Ara Lecturer East West University Bangladesh Sub: submission of the term paper on Prince Bazaar. Dear Madam, We have great pleasure to replace before you our assignment on Super Shop Industry. We have made a research paper on Prince Bazar. We are the student of MKT-101; Sec-6. We analyzed on Prince Bazar to prepare this term paper, we have gathered what we believe to be the most complete information available. We have worked hard preparing this Term paper and we hope it will perfectly present the whole organizational situation of Prince Bazaar. We will be always available for answering any query related with this term paper. We request you to...
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...GEDUCOS, Argyll Cyrus B. I. BACKGROUND INFORMATION / ADDITIONAL PERSPECTIVE Public Relations is the process of building up good relationships between a company or organization and the public. They use Public Relations to build up a good reputation and a good name for their company and sometimes they use it to clear things up on their part especially if they are in a great crisis. Crisis need not strike a company purely as a result of its own negligence or misadventure. Often, a situation is created which cannot be blamed on the company - but the company finds out pretty quickly that it takes a huge amount of blame if it fumbles the ball in its response. One perfect example of this is that of Johnson & Johnson, and their response to the Tylenol poisoning back in the year 1982 when the company’s Tylenol medication commanded 35 per cent of the US over-the-counter analgesic market. Unfortunately, one individual succeeded at lacing the medication with cyanide. This caused the death of seven people which resulted into a nationwide panic about how widespread the said contamination may be. In the end of that certain incident, everyone knew that Tylenol was associated with the scare and J&J’s market value fell by one billion dollars as a result. History repeated for Johnson & Johnson. The incident reenacted itself in 1986, but the company has learned its lesson and is not willing to suffer the same consequences. It acted rapidly and recalled every Tylenol products from every market...
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...The communication policy and the marketing strategy of the French Stage Brief presented by Pereira Jeremiah In order to obtain the 1st year of Master of Marketing and Production of Services Under the direction of: Briot Eugenie Academic Year 2007-2008 Pereira Jeremiah Master 1 MIE 2 Summary Introduction… … … … … … . … … … … … … … … … … … … … … … … … … .p 4 1. The growth strategy of the French Stage… … … … … … … … … … … .p10 1.1 . The development of the sporting club … . … … … … … … … …................... p11 1.2 . The policy of sponsorship of the stadium Francais………………………………… .... p12 1.2.1 . Sponsorship: an evolving activity since 1990 … … … … … … .p12 1.2.1.1 . The economic evolution… … … … … … … … … … … … … …................... p12 1.2.1.2 . An evolution of methodes………………………………………… … …p13 1.2.2 . The foundations of the sponsoring………………………………………………… ... p13 12.2.1 . The characteristics of l'echange……………………………………… …p13 1.2.2.2 . The sponsorship as a component of a comprehensive system… … … … … … …p15 1.2.2.3 . The objectives of the sponsorship… … … … … … … … … … … … … … … … … …p15 1.2.3 . Why the French Stage attracts t-it both for sponsors ? ......................................... p18 1.2.3.1 . Sponsorship: a dynamic positive……… … … … … … … … … … … .p19 1.2...
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...' Faculty of Business Studies LB160: Professional Communication Skills for Business Studies 2nd Semester 2011 TMA Branch: Saudi Arbia -Damamm | Part (I): STUDENT INFORMATION (to be completed by student) | 1. Name: | 2. Registration No: | 3. Section No:4 | 4. Tel. : | 5. E-mail: | I confirm that the work presented here is my own and is not copied from any source. Student's signature: | | Part (II): TUTOR'S REMARKS (to be completed by tutor) | Tutor name: | Signature: | Date TMA received: | Date returned: | TUTOR'S REMARKS: | Marks Allocatedto TMA | STUDENT MARK | 20 | For content : a maximum of 20 marks | Marks deducted for lang. & communication errors: a maximum of 4 marks | Earned Mark | | | | | LB 160 TMA * This TMA01 contains 2 parts. You should answer both parts. * The value of TMA is 20 points. * The mark assigned to each part is 10 points. __________________________________________________________________________________ PART 1 (10 points) Q. Write a SWOT analysis for the case study provided below in about 300 – 400 words. Analyze and propose solutions to the problem. The Sweet Dreams Motel – Far North Queensland The Sweet Dreams Motel is a 40-unit, no-frills operation in the less scenic part of a major Queensland resort town. The owner, Mr Smith, firmly believes that there is a need for his style of low-cost family accommodation amid the luxury and beauty of the area. His rooms are large...
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