Marketing-it seems as if it is such a simple and minor concept compared to the whole process of creating a successful company. The key word that I am sure we all want to reach here is success. Running a successful company is the goal here, and the way you market/advertise to potential consumers can make or break the company’s success. Dr. M. Waters founded The Waters Bottling Company with intents to build this company to success by reaching the “right” market of consumers. The goals set and the intent of the founder is firm, but will not reach its success points without a plan in place for gaining the consumers interest. And this is the point where I come in. There are several different bottling companies established, what is going to make The Waters Bottling Company stand out to consumers and drive their interest? Marketing and Advertising: it really is that simple. The quality is there, the company is established, now we just need to spark the consumers interest and give them a reason to purchase our product over others. Let’s start with establishing the basics of marketing, and how we plan to implement these basics into The Waters Bottling Company to catch the eye of the consumers. Marketing is focused on taking advantage of those resources that are available so that the company can continually meet the consumer’s needs and growth of consumption. This technique is accomplished through frequent research of the consumer’s needs, and portraying to the consumer in an intriguing manner how this product will meet those needs. This research step is a necessity for The Waters Bottling Company. The research will provide us not only with what specific needs the consumers are looking to have met that could benefit us, but also with the opposing bottling company producers that could very well oppose a threat to the well being of the company. The quality of the product has