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Principles of Business Management

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Submitted By greve84
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S.W.O.T Analysis During the analysis of such Auto company founded in 1920 surviving through recession and government bailouts there are very positive strengths to the company and a possibility to turn their glaring weakness into a great strength. The below table outlines my observation of this specific Auto Company:

S.W.O.T Analysis of Auto Company | Strengths | * Quality Cars at affordable Price * Staff development program * Diversified Business Plan (Partnering with loan companies for home and auto financing and insurance) * Extended 100,000 mile warranty Program * 60 month interest-free financing program * $5,000 dollar buyback program * Target market and measure demands by location | Weaknesses | * Low customer satisfaction ratings * Assumed to be in debt (Government Bailout) * Less (Closed) dealerships | Opportunities | * High-Tech vehicles * Environmentally friendly vehicles
Dealer Scorecard * Personal based approach towards customers * Internet Sales | Threats | * Potential government fines for strict environmental-friendly guidelines * Other large automobile manufactures (Ford, GM, Toyota, etc…) |

After reviewing this companies S.W.O.T analysis it is obvious that this company has a large hurdle of changing the customer perception due to bailouts and the low satisfaction ratings. Along with fighting the above battles, they need to adapt their business plan to incorporate more economically friendly vehicles as well. If I were to advise this company based on my analysis I would create a priority list of the challenges needed to be focused on and how we can turn into our strengths. The following would be my priority list: 1. Customer Satisfaction Ratings 2. Debt (Reality) 3. Debt ( Public Perception) 4. Government green standard fines 5. Competitors
Although competitors would be at the bottom of my priority list they will help drive the path forward to new technologies the Engineering team can dissect and implement into their systems as well, and we have no control in eliminating the competitors. Customer Satisfaction ratings and public perception are key to turning the company back around, and having less dealerships can quickly be turned around into an opportunity providing more exclusivity and allow the personal relations to be established again. Along with establishing the personal customer relations again, I would emphasize a media campaign with our strengths of quality work from quality employees backing it up on our 100,000 mile warranty, multiple leasing/insurance options we can be a one stop shop for anyone and put a heavier emphasis on a web page purchasing program. If they can’t get to dealership then create a program where the dealership will either come to them or they can order their car on-line and have dealership deliver car to house with financing paperwork in hand to fill out. There should be also be a S.M.A.R.T plan in place to get out of debt but once all debts are paid back to the government. While doing so there should be bonus/commission incentives and goals for every dealership to encourage reaching specific goals at milestone times to beat other competitors who were bailed out as well to keep employee’s driven and can possibly create a campaign to be the first company to pay back their debts. With a strong perception of a cash flow positive company, this provides the company to focus back into the core of its company… Quality workers. Once given the opportunity, they should re-invest back into their workers by setting up educational benefits programs for specific engineering programs to help find other fuel efficient technologies and implement new technological innovative ideas as well. Of course depending on company financials, it would most likely benefit based on state tax incentives and locational demand another manufacturing plant specifically for more green cars, this would help stay ahead of the curve of green technologies and depending on location can possibly save costs of shipping either interstate or internationally.
In order for any of the companies plan above to be accomplished, they would need to go into more specifics of current sales numbers, projected sales numbers, and setting milestones for each plan and hurdle to complete as well as a specific budget for each task. A marketing budget would be imperative, as well as knowing other variables such as federal/state tax incentives for either the consumer or business and market as necessary for each. If I were personally involved in such a realistic situation I would be very excited at the opportunity, but writing the plan down in a S.M.A.R.T plan based on the S.W.O.T Analysis are the first few steps needed in order to successfully rebuild.

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