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Print

In: Business and Management

Submitted By Prasoon
Words 1823
Pages 8
What is Print Media? * Print media - a medium that disseminates printed matter * Medium - a means or instrumentality for storing or communicating information * Public press, Press - the print media responsible for gathering and publishing news in the form of newspapers or magazines * Journalism, News media - newspapers and magazines collectively * Saizdat , Underground Press - a system of clandestine printing and distribution of dissident or banned literature
Definition
* The industry associated with the printing and distribution of news through newspapers and magazines. * Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals
PRINT MEDIA IN INDIA * Printing technology came to India in 1556. By-Jesuit priests * The first newspaper in India was published in 1780 * The first book printed in India was in Portugese language in Old Goa. It was Doctrina Christa by St. Francis Xavier. * The variety ethnic in india is one of factors the increasing of mass media in a various language * The contribution of print media in providing information and transfer of knowledge is remarkable and has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis. * The emergence of online media does not effect the requirement of print media, otherwise it generates the development of the country
Current scenario in India * At present over 62,000 newspapers and periodicals are published in India, Daily circulation of newspapers are over 180 million. * PricewaterhouseCoopers in its “Indian entertainment and media outlook 2009" report has estimated that the Indian Entertainment & Media industry will return to double digit growth in 2010 . * Print media industry is projected to grow by 5.6% over the period 2009-13, reaching to Rs.213 billion in 2013 from the present Rs. 162 billion in 2008. * The relative shares of newspaper publishing and magazine publishing are not expected to change significantly and are expected to remain the same at around 87% in favour of newspaper publishing. * Magazine publishing is expected to grow at a higher rate of 6.5% as compared with newspaper publishing which is expected to grow at 5.6% for the next 5 years. * The Indian Media and Entertainment (M&E) industry is on a growth surge and is expected to cross US$ 200 billion by 2015.

Newspaper * only 3533 newspapers and periodicals when India become independent * Every year new publications are coming up in almost all languages in India * 31 March 2006 India has 62550 publications * Magazine * A weekly is published once a week and a monthly once a month (“India Today” * A fortnightly is published once in two weeks(“Champak” ) * A bi-weekly is published twice every week * A tri-monthly is one which is published every three months (“Grihasobha” and “Vanitha” * Annuals come out only once a year

Television * started in India under All India Radio (AIR) on 15th September 1959 as an experiment * educational programmes for school children and farmers * the Indian government used the American satellite ATS-6 to broadcast educational programmes to Indian villages * Total number of channels registered with Ministry of Information and Broadcasting has increased from 503 in March 2010 to 515 in June 2010. * Radio * was pioneered in India by the Madras Presidency Club Radio in 1924 * in 1932 the Government of India took over broadcasting. A separate department known as Indian Broadcasting Service was opened. * The Service was later designated 'All India Radio' (AIR)The number of private FM Radio stations in operation stood at 248 at the end of June 2010. * Internet * 'Software Development and IT Enabled Services' have emerged as a niche opportunity for India in the global context * The Government has announced promotion of Information Technology as one of the top five priorities of the country and has constituted a National Task Force on Information Technology and Software Development.

PAPER TECHNOLOGY IN INDIA * Ancient Indian writing materials
The available writing materials were generally of two types: 1. hard ; stone, metal, shells. 2. Soft ; wooden board (pati), birch-bark (bhurja-patra), palm leaves (tada-patra), leather (ajina), cotton cloths (karpasika pata) and paper. 3. Indian Paper Manufacture Centre
Indian papermaking centres produced glazed paper. It has categorized ancient paper into 7 categories

PRINT MEDIA DEVELOPMENT * Indian print media industry –biggest industries on global scale more than 230 years * Printing media –originated in 1556- Jesuit Priests * Francis Xavier-Doctrina Crista (1st book was printed in Old Goa)-Portuguese language * Raja Ram Mohan Ray and British Journalists in India made an early demand for free press during British periods * 19th century, 2 categories of newspaper : 1. Began by Serampor Missionaries as the cultural arms of British imperialism 2. Consisted of newspapers started by Indians * Today, newspaper were a role of the freedom struggle

Newspaper * History-began in 1780 with publication of the Bengal Gazette from Calcutta * The 1st printed newspaper was a weekly publication- but, British not consider freedom of the press as good for society and they tried to defeat publication of newspaper * In 1789, 1st newspaper from Bombay- The Bombay Herald, followed by ‘ Bombay Courier’ (English language) * Later, this newspaper merged with the Times of India in 1861- carried news about areas under the British rule * Raja Ram Mohan Roy, fought for the freedom of the press edited a Persian weekly called ‘Mirat-ul- Akhbar’ . * Then, Samachar Darpan in Bengali was the 1st newspaper in Indian language.

* Now, the total number of newspaper and periodicals produced in India around 41,704 in 1997 * the newspaper collected their news from agencies. * Have 4 agencies, Press Trust of India( PTOI), United News of India (UNI), Samchar Bharti and Hindustan Smanchar. * India consumed 99 million newspaper copies as of 2007, making it second largest market in the world for newspaper. * Nowadays, there are many newspaper in India such as MP Chronicle, Navaabharat , Kannanda Praba and etc.

BOOK * 1st book, “Doctrina Crista’ wrote by Francis Xavier printed in Kollam using machine imported from Portugal in 1556 * The same book ‘Thambiraan Vanakkam” published by Portuguese missionary Henrique Henriques with paper imported from China * Other book – other language, Bengali, Hindi, Oriya, Malayalam, Assamese and Telugu * In 1897, F.M Colemam was earliest book with color photograph publish in India. * Now,one of the Companies of book manufacturing in India, located in Navi Mumbai, Repro India reported stand alone earnings results for the third quarter ended December 2010. * The total income rose 25.65% to Rs 651.35 million, And they bocame best of the world for book manufacturing companies
MAGAZINE
* 1st magazine- The Calcutta Monthly Register was published In 1790 * In Bombay,, the Bombay magazine was started in 1811 and lasted but a short time . * The Bombay Quarterly Magazine in 1853 gave place to the Bombay Quarterly Review , issued in 1855. * In Madras, - Journal of Literature and Science and the Oriental Magazine and Indian Hurkuru(1819) * Nowadays, the Indian magazine segment has been increased rapidly- reach INR 14.9 billion in 2009. * Over the next three years, it is expected to record an annual growth rate of 6-10 % . * The examples of the magazine in India now in Forbes, Seed Today. Cosmopolitan and etc. *
MASS MEDIA CONTRIBUTION TOWARD NATION BUILDING * Politic 1. One of the modes in revealing the aspect of democracy - bring about the downfall of the despot rulers. 2. Exposes the injustice, oppression, partially and misdeeds of society. 3. Creates awareness among the public - make them against the negative ailment in the administrative level. 4. Act as the supervisor of citizen’s right and privileges.

* Education 1. Radio become the lead of ‘informer’ – affordable by majority. 2. About 60 channels – a lot of information, instill a good setting of a good base for the knowledge culture. 3. Television – 515 over-the-air and satellite channels serve thousand of programmes. 4. Literacy rate – rise for about 9.2% to become 74.04% in 2011 compared to previous decade. * Economy 5. various types of communication media (tv, radio, newspaper, magazine and internet) – government gain profit through corporation by reap revenue from the operation, advertising, subscription and sale of copyrighted materials. 6. has more than 40 000 newspaper ( over 100 million copies sold each day) and over 500 satellite channels. 7. has strong music and film industry.

Indian Print Media’s Innovation Dilemma: Digital Natives
More than 200 years after the country’s first newspaper was published, the industry is faced with what is a classic example of the innovators dilemma. Should they cannibalize existing sales and invest in the future that is digital, or milk the cash cow some more?
Recent developments in the print industry suggest that it might be too late to act, if the industry doesn’t start now. A few publications are up for sale and few others have been sold, shut down or downsized. Sales and marketing teams are under more pressure than ever.
Earlier this year, Business Standard Limited sold its BS Motoring magazine to Delhi Press. At the time of sale in April, the magazine incorporated in 1998, had racked up losses.
Few days ago, much to the disappointment its loyal readers, the Times Group pulled the plug on “Times Crest,” the Saturday special it printed for the discerning reader.
Digital Growth in India
Online advertising spend in India is expected to reach Rs 2,700 crore in Jan-Dec 2013. It’s a 31% yoy growth as compared to previous year, with Internet advertising taking 7% share of the overall Indian advertising market.
The decline in Indian print media isn’t as pronounced as it is in the west yet. However, early signs of declining readership, flow of English readers from print to digital media and increasing advertising pressure cannot be ignored.
There are 87 million mobile internet users in India which are expected to grow by 164 million by 2015. And nearly 40% of the mobile internet users have already ditched newspapers to consume content on Smartphone.
But Indian Digital Media Has a Long Way To Go
According to a PWC forecast, the Indian newspaper market will be the only one which will grow by double digits cagr (10%) by 2017. While it is a long road ahead for digital media in India. Revenues from newspapers is still far higher than revenues from the Internet. The former leads the Indian advertising revenue with 39% of market share as compared to 7 % advertising share commanded by digital. CONCLUSION * Each country has its own way in developing mass media in line with the evolving of technology and the other aspects such as economy, politics and culture * The social media widely used by the people in India. There are over 184 million bloggers generating content, mostly for free. There are millions of video clippings uploaded daily * Even after the advent of electronic media, the print media has not lost its charm or relevance because its has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.

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