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Private Club

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Quiz Submissions - Chapter 06 - PRIVATE CLUB MANAGEMENT Section 005 Spring Semester 2015 CO - Georgia State University

A…

4/27/15 10:24 PM

Tiera Farley

4/27/2015
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PRIVATE CLUB MANAGEMENT SECTION
005 SPRING SEMESTER 2015 CO

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Quiz Submissions - Chapter 06
Tiera Farley (username: tfarley3)
Attempt 1
Written: Feb 9, 2015 10:10 PM - Feb 9, 2015 10:14 PM

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Question 1

2 / 2 points

Focus group research is a form of __________ research. secondary qualitative descriptive quantitative
Question 2

https://gsu.view.usg.edu/d2l/lms/quizzing/user/quiz_submissions_attempt.d2l?isprv=&qi=1046447&ai=7303923&cfql=0&ou=889719

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Quiz Submissions - Chapter 06 - PRIVATE CLUB MANAGEMENT Section 005 Spring Semester 2015 CO - Georgia State University

4/27/15 10:24 PM

An individual who controls the flow of information into a buying center is called a: gatekeeper. decider. buyer. influencer.
Question 3

2 / 2 points

The family life cycle is a series of stages within a family that are determined by: the incomes of the adults within the household. a combination of age, marital status, and the presence or absence of children in the home. the ages and sexes of the children within a household. a combination of the family members and their immediate -family relatives.
Question 4

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Quiz Submissions - Chapter 06 - PRIVATE CLUB MANAGEMENT Section 005 Spring Semester 2015 CO - Georgia State University

4/27/15 10:24 PM

Services have to be marketed differently from manufactured goods because services are: intangible. very perishable. simultaneously produced and consumed. all of the above.
Question 5

2 / 2 points

If a club product is in the growth stage of the product life cycle: revenues are usually low and costs are high. sales and profits fall off rapidly. the product's revenue growth slows down and profit margins begin to fall because competitors have entered the market with competing products. revenues go up rapidly, costs are moderate, and the club is able to charge a premium price for the product because it is popular.
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