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Problem Analysis: Classic Airlines

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Running head: PROBLEM ANALYSIS: CLASSIC AIRLINES

Problem Analysis: Classic Airlines
Judith Judson
University of Phoenix

Problem Analysis: Classic Airlines To launch a successful marketing campaign, a company must evaluate all environmental factors must formulate proper implementation procedures. Much of the focus must be in planning to prepare the company for unexpected outcomes, mitigate identified risks, and control the timeframe and budget as much as possible. Classic Airlines is a company with an extensive history of success; however, the company has recently encountered difficulties in their progression toward an effective customer service and marketing campaign. Classic Airlines faces the possibility of failure and possibly bankruptcy if their key project is does not overcome obstacles. It is critical that Classic Airlines regain their position as an industry leader in the market, increase revenue and profits, and create positive, lasting relationships with customers. To achieve this, Classic must enter into a new realm of marketing to meet a growing demand from customers and compete effectively in value and pricing.
Describe the Situation Classic Airlines is the world’s fifth largest airline. Classic Airlines commands a fleet of more than 375 jets that serve 240 cities with more than 2,300 flights daily. In the 25 years since inception, Classic has grown to be an impressive organization with 32,000 employees, and last year earned $10 million on $8.7 billion in sales (University of Phoenix, 2009). Challenges and opportunities outlined in this paper will describe Classic Airlines’ issues which will impact the company’s future decisions and ventures. Creating customer value is essential for a company’s marketing success; “customer value is the unique combination of benefits received by targeted

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