...Convenience food, or tertiary processed food, is food that is commercially prepared (often through processing) to optimize ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily portable, have a long shelf life, or offer a combination of such convenient traits. Although restaurant meals meet this definition, the term is seldom applied to them. Convenience foods include ready-to-eat dry goods, frozen foods such as TV dinners, shelf-stable foods, prepared mixes such as cake mix, and snack foods. Bread, cheese, salted food and other prepared foods have been sold for thousands of years. Other kinds were developed with improvements in food technology. Types of convenience foods can vary by country and geographic region. Some convenience foods have received criticism due to concerns about nutritional content and how their packaging may increase solid waste in landfills. Various methods are used to reduce the unhealthy aspects of commercially produced food and fight childhood obesity. Convenience food is commercially prepared for ease of consumption.[1] Products designated as convenience food are often sold as hot, ready-to-eat dishes; as room-temperature, shelf-stable products; or as refrigerated or frozen food products that require minimal preparation (typically just heating)[2] Convenience foods have also been described as foods that have been created to "make them more appealing to the consumer."[3] Convenience foods and restaurants...
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...Genetically modified foods are quite prevalent in the United States, in fact its quite difficult finding something on the store shelves that’s NOT genetically modified. Since most all corn, cotton and soybeans in the United States are genetically modified all products arising from them and those coming processed with canola oil are also genetically modified. (Millstone and Lang, 2008; Black, 2010). Genetic Modification (GM) occurs when the genome, or genetic make-up of an organism, has DNA from another organism grafted into it. The resulting organism has some desirable traits, such as herbicide resistance, insect resistance, or disease resistance. The first product resulting from genetic modification was a tomato with increased shelf life. However this first product was a failure. For genetic modification to be successful there needs to be a team of individuals working together, a conventional plant breeder, biotechnologist, and an agronomist. The Flavr Savr team lacked sufficient plant breeders and agronomists and relied almost solely upon the biotechnologists. The lack of understanding of yield characteristics and field performance in addition to them higher cost versus conventional varieties all contributed to the failure of the product (Kramer and Redenbaugh, 1994; Martineau, 2001). One of the biggest fractions of GMs is called Bt, named for Bacillus thuringiensis a bacterium that forms a crystalline toxin that kills caterpillars. Biotechnologists moved the gene from...
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...What do you think about when you hear the word processed foods? Most of us make the logical connection to junk food. We are informed from a young age that, yes, “junk food” is bad but we don’t know the reasons why or what else besides the typical burgers and fries is bad for you. And the very scary thing is that some things that are in our very own kitchen cabinets and refrigerators have cancerogenous and other illness-induced properties. And a lot of us don’t even know of this simply because we are never informed. If you look closely at the things you’re adding to your shopping cart, you’ll realize that almost 70% has been processed and altered dramatically from its original state. Anything you have that is canned, boxed, bagged or jarred is a ticking bomb in your life expectancy. The more you eat foods like this, the shorter your life expectancy will be. People who are known to eat home cooked meals with organic ingredients have been known live decades longer than people who don’t. Our bodies aren’t designed to digest the types of food we have been putting into our bodies. When humans first started evolving, there were no McDonalds, no boxed Macaroni, no dehydrated noodles in a cup, or grocery store where you could just walk in and have aisles and aisles of packaged and boxed food, ready to eat. You never heard of a cave man dying from diabetes or clogged arteries, so then why is the human body today not able to have the same sustenance it once had? -not...
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...Processed Foods in the American Diet DeVry University Processed Foods in the American Diet According to the New York Coalitions for Healthy School Food, approximately 62 percent of American’s daily caloric intake come from processed foods. If you consider that twelve percent, in addition to that, comes from the “Plant Food” category, and even up to half of that may still be considered “processed” due to preservatives and freezing; that makes the food we consume to be up to 74 percent processed. Before processed foods, Americans had no choice but to eat whole, natural, raw foods. As our technology advanced, our need for food to not spoil grew as quickly. Though as preservatives, additives, and processed foods increased in our diet, the integrity of food declined. With our new abilities to package and preserve food, food came to have more and more preservatives and contain fewer nutrients. Processed foods should usually be avoided because, over time, they contribute to obesity and can lead to disease; in order to help avoid these problems, the public needs to be educated on the negative effects of most processed foods and they need to be made more aware of affordable healthy alternatives. Obesity is a problem in the United States. According to the Center for Disease Control, 35.7% of adults are considered to be obese. The CDC also reports that obesity-related diseases or conditions are the second leading cause of death; some of these include: type 2 diabetes, heart...
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...Lack of Consumer Awareness about Processed Food Items ABSTRACT In India, frequently customers purchase food items without being fully aware of the negative side-effects of the ingredients because of lack of knowledge and under the influence of clever marketing strategies. This research has been taken up on “Noodles” which contains Mono Sodium Glutamate (MSG). Exploratory research methodology was adopted with primary data collected mostly in Bangalore. Our research reveals that there is a large ignorance about the possible negative side effects of MSG. Surprisingly many say that they will continue to purchase the items because they are not convinced. The research is of great importance for consumer protection. It should help the authorities in formulating suitable guideline for product promotion. KEY WORDS: Consumer ignorance, Food, Noodle, MSG Introduction Customers are either consumers themselves or purchasers on behalf of the consumers. It is nothing but natural to assume that customers purchase products which are best suited for them and what they consider value for money. However, there can be situations when a customer buys a product without being fully aware of the pros and cons of using the particular product. This may be trivial for a simple purchase of low value item. But it can be particularly serious in case of food item. The question is - are all customers well aware of the negative effects of such products? Who should educate the...
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...Brianna Holmes Processed foods: The Hidden Evil In Today’s generation everything that we eat has been taken over by science. Food has turned into genetically modified and processed foods. Michael Pollans In Defense of Food touches on major problems within our food system that are leading to serious health problems nationwide. The biggest of these problems such as Diabetes, Obesity, and much more originate from science, and how food production scientist are trying so hard to eliminate problems like diabetes, high blood pressure and obesity and improve the health of what we are eating. Scientist are adding genetically modified ingredients that are intended to help improve the foods and stop health problems that are reoccurring but are instead only creating more elaborate health problems. There are more diseases, health problems, and unexplained weight gain that was not present before. Pollan elaborates on processed foods and all of its dangers. The methods that Pollan specifically elaborate on include the Imitation rule, Lipid Hypothesis, The dangers of refined foods and the Low -Fat campaign, intended to bring a healthier food system that would keep our entire nation at a healthier pace. Although that was the goal to bring better health to foods, that is not the case and real issues have yet to be fixed. Instead of cutting the bad sciences out of food production, they are constantly adding more ingredients and un-natural additives that are creating the issues instead...
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....................................................................................................................................... 2 Category Data .............................................................................................................................. 3 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Sales of Cheese by Category: Volume 2010-2015 ...................................... 3 Sales of Cheese by Category: Value 2010-2015 ......................................... 3 Sales of Cheese by Category: % Volume Growth 2010-2015 ...................... 3 Sales of Cheese by Category: % Value Growth 2010-2015 ......................... 4 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015 ................................................................................. 4 Sales of Unprocessed Cheese by Type: % Value Breakdown 20102015 ............................................................................................................. 4 NBO Company Shares of Cheese: % Value 2011-2015 .............................. 5 LBN Brand Shares of Cheese: % Value 2012-2015 ..................................... 5 Distribution of Cheese by Format: % Value 2010-2015................................ 5 Forecast Sales of Cheese by...
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...Amul Processed Cheese Product Details Product Name | Amul Processed Cheese | Description | Amul Pasteurised Processed Cheddar Cheese is made from Cheese, Sodium Citrate, Common Salt, Citric Acid, permitted natural colour - Annatto. Emulsifier and Class II preservatives. It is made from graded cow/buffalo milk using microbial rennet. The product meets BIS specification No.IS:2785. | Packing | Cheese Block( 200g,500g,1 kg) Cheese Tins (400g, EOE) Cheese Slices (100g,200g,400g,750g), Amul A+ Cheese Slices 200g Cheese Chiplets (200g, 500g and 1 kg) | Product Specifications Composition | Fat 26% Moisture 45% (approx) Proteins 20% Added salt 2.5% | Nutritional Information | Nutritional Information* | Amount per 100 g | Energy, kcal | 314 | Energy from Fat, kcal | 234 | Total Fat, g | 26 | Saturated fat,g | 16 | Cholesterol, mg | 70 | Protein, g | 20 | Sodium, mg | 1400 | Calcium, mg | 343 | Vitamin A ,mcg | 51 | Not a significant source of Vitamin C, Iron and Dietary fiber. | *Approx. values | | Shelf Life | 9 Months for Cheese Tins and Cheese Chiplets and 6 Months for Cheese Blocks and Cheese Slices | Storage condition | Refrigerated at 4°C or below. Do not deep freeze. | Product Features * Wholesome cheese. * Good source of Calcium and milk Proteins. Product Application * It is a popular cheese for snacking on its own as chiplets and slices. * It adds flavor in melted dishes such as soup and sauce recipes. ...
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...[pic] Instructions • Use black ink or ball-point pen. • Fill in the boxes at the top of this page with your name, centre number and candidate number. • Answer all questions. • Answer the questions in the spaces provided – there may be more space than you need. • Calculators must not be used. Information • There are 19 questions on this paper; the total mark is 78 • The marks for each question are shown in brackets – use this as a guide as to how much time to spend on each question. • All 19 questions are AO2/AO3 only. Advice • Read each question carefully before you start to answer it. • Keep an eye on the time. • Try to answer every question. • Check your answers if you have time at the end. GCSE Mathematics (Linear) 1MA0 Formulae: Foundation Tier You must not write on this formulae page. Anything you write on this formulae page will gain NO credit. Area of trapezium = [pic](a + b)h [pic] Volume of prism = area of cross section × length [pic] Answer ALL NINETEEN questions. Write your answers in the spaces provided. You must write down all stages in your working. You must NOT use a calculator. 1. Susan and Joe are going on holiday. They can take two cases onto the plane free of charge if the total weight of the two cases is no more than 40 kg. Susan’s case has a weight of 22.8 kg. Joe’s case has a weight of 19.5 kg. *(a) Can they take...
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...What is the current situation facing the brand and company? The Bel Brand in the United States is a subsidiary of Fromageries, a family-owned cheese maker. The flag ship company in the USA is, “The Laughing Cow”. This cheese is a cream cheese brand. In 2003, this company had strong sales in the United States because of its association with the South Beach Diet. (Kellogg School of Management, 2012, pg 1) The South Beach Diet was a popular low carbohydrate diet for losing weight. However, as the craze for the low carbohydrate diet diminished so did the sales for The Laughing Cow brand? Ann Legan, the marketing director of Bel Brand USA called a meeting and discussed and debated with her team whether the product’s position needed to be changed? (Kellogg School of Management, 2012, pg 1)They debated if the brand should give up its healthy-snack position in the United States in favor of the family-focused positioning globally. She discussed three alternatives in the meeting. The first position was more consistent with the Europeans. The cheese would be positioned in a way to stress family values and meet children’s needs. The second position is to spring off the South Beach Diet and focus on the healthy aspect of the product as a low calorie nutritional snack. The third option is to choose a new position all together. The brand would have its own identity in the United States and will distance itself from the European values and even the emphasis of the brands great taste. (Kellogg...
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...Analyze Bel Brand’s current situation in the U.S. market? What are the strengths and weaknesses of the brand? Bel Brand is currently in a downward sales trend after the South Beach Diet craze ended in 2006. Before this diet became popular, Bel Brand applied a global “one size fits all” marketing campaign promoting wholesome family values and a passion for providing nutrition. They wish to somehow reinstall such values into their brand image while trying to differentiate themselves from the flood of other United States cheese brands using a similar family-oriented approach. Some of their current strengths include an increased brand awareness resulting from the South Beach Diet craze. This provides the Bel Brand with credibility in the health food industry, thus presenting Laughing Cow with an opportunity to leverage their healthy image to appeal towards a larger audience of health-conscious Americans. Weaknesses however, include Bel’s declining market share (5%) and intense competition in United States cheese industry. Competitors such as Kraft and Sargento are currently using their traditional method of stressing family-oriented products and wholesome values. Now, Bel Brand finds itself in a situation where they need to act quickly to make some repositioning decisions. 2. Consider each of the 3 positioning alternatives described in the case and list several strengths and weaknesses of each alternative. The first alternative is to position the brand in a manner consistent with...
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...#8 – EGG and Ham – Ham, Egg (made your way), Pepper jack, #8 – EGG and Ham – Ham, Egg (made your way), Pepper jack, 110 Wisconsin Street Oshkosh, Wisconsin 54901 Phone: (920) 235-1782 110 Wisconsin Street Oshkosh, Wisconsin 54901 Phone: (920) 235-1782 $6.00 $6.00 $6.00 $6.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 #4 – Italian BMT – Ham, Salami, Peperoni, Lettuce (spinach), Tomatoes, Green Peppers, Mayo, and Provolone Cheese #4 – Italian BMT – Ham, Salami, Peperoni, Lettuce (spinach), Tomatoes, Green Peppers, Mayo, and Provolone Cheese #7 – Veggies – Provolone Cheese, Lettuce, Spinach, Tomatoes, Green Peppers, Cucumbers, Mushrooms, Onions and Black olives #7 – Veggies – Provolone Cheese, Lettuce, Spinach, Tomatoes, Green Peppers, Cucumbers, Mushrooms, Onions and Black olives #5 – Meatball – Meatball, Marinara sauce, Mozzarella cheese, Parmesan cheese #5 – Meatball – Meatball, Marinara sauce, Mozzarella cheese, Parmesan cheese $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 #1 – Ham and Cheese – Lettuce (spinach), Tomatoes, Green Peppers, Mayo and Provolone cheese #1 – Ham and Cheese – Lettuce (spinach), Tomatoes, Green Peppers, Mayo and Provolone cheese Meals come with chips and soda if you want to make a combo. Meals come with chips and soda if you want to make a combo. -Standard- -Standard- -Supreme- -Supreme- -Specials- -Specials- EAT FRESH EAT FRESH SUBWAY SUBWAY #6 – Roasted Chicken – Chicken, Lettuce (spinach), Tomatoes, Green Peppers, Onions...
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...Macaroni and Cheese * 8 ounces dried small whole wheat or spelt elbow macaroni * 1 (12 ounces) jar red and yellow roasted peppers, drained * 1/4 teaspoon dry mustard * 1/8 teaspoon cayenne pepper * 2 cloves garlic, peeled * 2 cups low-fat (1%) milk * 2 tablespoons wheat or spelt flour * 1 cup shredded sharp cheddar cheese, divided * Salt and pepper, to taste * Preheat the oven to 400°F. Cook macaroni according to package directions and drain well. Meanwhile, cut peppers into quarters and place in the bowl of a food processor. Add mustard, cayenne, and garlic and process until smooth. Transfer mixture to a small pot and whisk in milk and flour. Cook over medium high heat, whisking constantly, until thickened. Stir in cooked and drained macaroni and 3/4 cup of the cheese and season with salt and pepper. Transfer macaroni mixture to a 9x9-inch baking dish. Sprinkle remaining cheese over the top and bake for 20 to 25 minutes, or until browned and bubbly. Serve hot. * Nutritional Info: * Per Serving:410 calories (100 from fat), 11g total fat, 7g saturated fat, 35mg cholesterol, 480mg sodium, 61g carbohydrate (5g dietary fiber, 3g sugar), 20g protein Cornbread Stuffing Ingredients: * 1 tablespoon olive oil * 1/2 pound mild-apple chicken sausage * 1 cup chopped celery * 1 cup chopped yellow onion * 1 tablespoon finely chopped garlic * 2 tablespoons finely chopped fresh sage * 1 tablespoon finely...
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...Cowgirl creamery produces 300,000 pounds of cheese per year and distributes to over 400 retail stores and 500 restaurants across the country. They also sell it at their own stores. The recession in the economy has hit the company slowing down the growth significantly Alternatives strategies: * Reposition the existing products at the retail stores and Marketing to large chain stores. They are currently selling processed cheese, they should consider introducing new products that are made with cheese product like “Cheese cake”. * Expand and renovate current website 1. Cowgirl creamery cheese is currently sold in various restaurants and retail stores. But the sales are not strong and the growth has been flat. Repositioning the product and selling exclusively at the co-op stores will help increase sales. Advertise products more on the internet and create press releases with small ads . The website should contain these store locations to send customers to these stores to purchase products. Try to introduce new line of products like “Cheese cake” with a small ad campaign. The inclusion of new products will help in attracting new customers to local stores Market the product to large chain stores, this could increase production. This will give an ability to sell into larger markets with its existing product. This alternative can also be used to promote their new line of products. The company’s website is also offering cheese products. The site is good for people...
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...At Kraft, the company was having a hard time marketing their single block Velveeta cheese, which is an unrefrigerated cheese. Personally, the only use Velveeta has for me is when I use it to make my homemade queso dip. I have never even thought to use it for any other dish. After doing some research, Kraft came to the realization that they had a group of superconsumers which constituted for over 50% of the profits. These consumers were what made the Velveeta cheese successful in the first place so it would be smart to market new Kraft products to these same consumers, rather than attempting to market to brand new consumers. Kraft launched two new products; refrigerated Velveeta slices and refrigerated shredder Velveeta cheese. Since the two new cheeses were refrigerated, they moved them to the refrigerated dairy isle, with the other cheese brands. This made it much easier to appeal to those consumers who go to grocery stores in search of the perfect cheese brand. This makes a lot of sense and is a great company move. Accessibility to the consumer is huge and having the cheeses with other similar products in order to compare, is a smart choice by Kraft. Not only was this a great idea, but it worked. Noticeably, Kraft profits increased significantly. What Kraft is doing is called target marketing, specifically product-related segmentation and behavioral segmentation. The difference between the two is that product-related segmentation is essentially the relationship that the...
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