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Procter & Gamble: Global Business Strategy

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Procter & Gamble: Global Business Strategy

1) What are the signs and signals that it is time to make a change in an organization?
In today’s world, companies are constantly changing with the hope of gaining a competitive advantage. They must adapt to new technologies, different and improved processes, e-commerce, and new procedures in order to survive and flourish. Managing major and minor organizational changes have always been quite a problematic task for managers but deciding the best time to make these changes is often the most difficult.
One of the first signs that a change is necessary is when the company’s industry is rapidly growing. It is essential for companies to adapt to these changes in order to stay in the market competitive. Having unhappy customers is also a sign that a change is needed. Customers often create new demand for newly launched types of products and services and it is the company’s responsibility to provide opportunities to meet these needs. Moreover, a strong economy generates an increase in demand for products and services which means that the company must consider expanding and this change might involve increasing staff and adding new facilities. On the contrary, a weak economy can create financial struggles and sometimes a company finds itself needing to cut expenses, increase low-cost marketing or steering the business in a different direction.
Oftentimes, a company chooses to change their processes internally in order to maximize their resources even when business is going well. The Global Business Services (GBS) at Procter and Gamble (P&G) were achieving its goals and keeping costs lower to the company. Still, P& G found itself wondering if investing in this sector of the company was a smart use of its resources. A change of focus and strategies were both motivating factors for the organization.
2) How would you

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