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Proctor & Gamble

In: Business and Management

Submitted By winkysharna
Words 449
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Answer to the Question No.1
The main reason of marketing failure in Poland and Japan was that P&G did not have a proper market research of the region. P&G is an international brand and there wide ranges of products are available in different country. It is very important to understand that different region and market segment has different taste that was the fault that have been overlooked. In Japan the consumer complained that P&G‘s diapers were bulky but the local brand Kao had much thinner diapers, so the taste of japans were to use of thin diapers for their baby. Similarly, in Poland when P&G was advertising its popular shampoo Wash and Go which is a all-in-one shampoo but the marketing of the product failed later a private market research company found that due to polish communist party propaganda is the products that are advertised are that nobody wants. One more reason of the failure was polish people were less obsessed with personal hygienic then the U.S consumer.

Answer to the Question No.2
The main change in the strategy should be that whenever a new product is launch in a new region that market shall be treated individually and marketing strategies shall be changed according to that region. The management shall always keep in mind that different region has different taste and preference of product. If these point is not kept in mind before launching the product then the product will never be successful in that region, but there still region where similar strategies work. The company should have a market research so the product does not turn in to failure. The company should see is the product has a necessity or has a demand in the market. The price of the product is affordable by the targeted segment. Promoting the new product is one of the important work that shall be done while launching but it shall be also kept in the mind that the...

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