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Proctor and Gamble Global Fabric & Home Care

In: Business and Management

Submitted By Bangell
Words 3520
Pages 15
Proctor and Gamble Global Fabric & Home Care
Corporate and Strategic Business Unit Model Strategy

Introduction
The purpose of this paper is to examine a Strategic Business Unit for its overall fit and alignment within its corporate environment. For this case study, the corporate parent must be a publically traded, multinational corporation with two or more strategic business units. The corporation that will be examined is Proctor and Gamble. This study will begin by understanding the parent corporation through its history, its basic or generic corporate strategy, the current structure of the corporation, and its overarching business model. The case study will then thoroughly examine the selected strategic business unit to include its value chain, strengths weaknesses opportunities and threats (SWOT), marketing and sales, comparison to competitors, stock trends and shareholder value. In order to complete this study the effects of corporate parenting strategy, an examination of its resources and capabilities, and review of recent and emerging trends within the industry must also be examined.
However, before this paper can delve into Proctor and Gamble and its strategic business unit basic theory and business analysis techniques must be determined and defined. The different theories and analysis techniques that will be used are Value Chain Analysis, Corporate Parenting Analysis, SWOT Analysis, and analysis of corporate resources and capabilities. These will be evaluated using the techniques presented by Thompson, Peteraf, Strickland and Gamble (2013) including their six steps to assessing corporate strategy and using Porter’s five forces model.
Business Theories and Analysis Techniques
According to Thompson, Peteraf, Strickland and Gamble (2013) an analysis should include answering and examining six questions. First, how the present strategy is

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