Premium Essay

Procurement and Marketing

In: Business and Management

Submitted By Mocole
Words 2837
Pages 12
Procurement and Marketing In International Environment

The importance of “Marketing” as a concept, a practice and an orientation as being fundamental to the competitiveness and the survival of almost every organisation cannot be over emphasis in today’s business environment. Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions and the strategies and approach adopted in implementing such tasks can be a deciding factor in the competitiveness and survival of the organisation. According to the American Marketing Association (AMA), marketing is defined as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”[i] It is important because the world has become globalised and from a national stand point economic isolationism has become impossible. Failure to participate in the global market assured a nation of declining economic capability and its citizen of decrease in their standard of living.[ii]
Marketing has been and will continue to be a function for the survival of any organisation. Most businesses are expanding and getting into new market areas for economic and strategic reasons and it is becoming increasingly difficult, if not possible, for companies to insulate themselves from the effect of international marketing environment, even if their products are designed for purely local environment. The biggest companies in the biggest home market cannot survive on domestic sales alone if they are in global industries such as cars, banking, consumer electronics, entertainment, pharmaceuticals, publishing, travel services, or home appliances.[iii] For example an electronic company in Japan targeting local market can receive an order from a foreign country

Similar Documents

Premium Essay

Procurement Is Essentially Delivering Value Through Relationships

...'Procurement is essentially delivering value through relationships' Procurement and Contract Management This article is a literature review on the topic ' Procurement is essentially delivering value through relationships' . Procurement has been always considered to be the least among functions like Marketing, Finance, Human Resource Management etc...even though about 60% of the operating cost is for procurement and in cases like a manufacturing company it is even more. The recent Economic crisis has forced the top management to focus on this aspect of the business more carefully. This review explores the various aspects of procurement, in order to understand the concept of procurement some of the basic concepts like buyer and supplier, business relationships and customer value have been defined. Further I have tried to establish how procurement can add value to a business and to do this I have quoted examples from various business websites and journals. The review is also able to describe how a long term business relationship between the Buyer and Supplier can benefit each other both in terms of growth and financially. Every positive side has a negative side to it, I have been able to show some aspects of the negative side of it. Overall it can be concluded that procurement does deliver value through relationships. Introduction Procurement process is one of the most essential part of a business or a project. Through this process you are exposed to the potential market...

Words: 4513 - Pages: 19

Premium Essay

Procurement

...| The Future Role of Procurement in the Global Supply Chain | | Strategic Sourcing and Procurement | | Quiqueena Cintadita | Presented to: Tim Parker Msc. Logistics and Supply Chain Management December 10 2015 | Role of purchasing has changed from year to year. Years ago, it was considered as a job to buy materials. Now, purchasing is an essential function, which is used as a strategy by companies (Monczka et al. 2010). There are many reasons leading to the changes, such as increase in competition between companies, rise in technology, and growth in customers request (Lysons and Farrington 2012). These changes make the relationship with suppliers more important and therefore transparency is needed. Nevertheless, new concepts are needed which involves technology to keep a track to organize a global supply chain (Monczka et al. 2011). Supply chains are mergers from all activities, processes, and functions, which involve all the suppliers to support organizations or companies to deliver the products and services that customers or consumers needed (Business Dictionary). As a function, purchasing took part in the process of supply chain and all the internal organizations that related with supply chain, such as engineering, manufacturing, marketing, finance, information technology, logistics, and legal. Firstly, engineering, purchasing can help the engineering to reduce the defect. For example, in one global electronic manufacturing company, the purchaser...

Words: 3482 - Pages: 14

Premium Essay

What Is E-Commerce? the Key Components to Establishing and Providing a Successful E-Commerce Solution Within an E-Business Environment.

...E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 | Introduction: Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore: What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment. These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics of a business * Analysing the use of e-marketing within this environment. * Discussing the need & use of customer relationship management (CRM) in an e-business. * Analysis of any future growth & development of e-commerce in business and retail...

Words: 9784 - Pages: 40

Premium Essay

Micss

...Arun K B Roll No. 1311218 Submitted By: Arun K B Roll No. 1311218 MICSS Application – Simulation What blocks organization from achieving more? MICSS Smart Industries made heavy losses during the past year. They have maintained high reputation in the market, meaning all the deliveries were made as per the plan. Also they have excess capacity. The company has four major functions, Marketing, Production, Procurement and Finance. One of the reasons for poor perforce could be the limited information sharing between various functions. Marketing can increase the demand through price reduction. This can help the production team in increasing the machine utilization, which will have a direct impact on top line and bottom line. When marketing takes a decision it must be complemented by supporting decisions from production and procurement. The information should be shared across the functions to identify profitable and non-profitable contracts. Also the demand from clients are very low compared to the customers. Increasing the clients will stabilize the demand, which will help production and the procurement teams in better planning and resource utilization. Can we sell significantly more? Yes. To sell significantly more MICSS Smart Industries will have to maintain a high reputation in the market. This can be achieved by delivering the products on the promised date. A price reduction will result in increased demand. Smart industries should also accept the long term contracts, positive...

Words: 557 - Pages: 3

Premium Essay

Value Chain Managment

...development in the following chapters. 2.1 Value Chain Value chain as a term was created by Porter (1985), pp. 33-40. A value chain “disaggregates a firm into its strategically relevant activities in order to understand the behavior of costs and the existing and potential sources of differentiation”. Porter’s value chain consists of a “set of activities that are performed to design, produce and market, deliver and support its product”. Porter distinguishes between • primary activities: inbound logistics, operations, outbound logistics, marketing and sales, service in the core value chain creating directly value • support activities: procurement, technology development, human resource management, firm infrastructure supporting the value creation in the core value chain Fig. 3 illustrates Porter’s value chain. 12 2 Value Chain Management Firm Infrastructure Support activities Human Resource Management Technology Development Procurement Marg in M arg in...

Words: 16329 - Pages: 66

Free Essay

Exporting Gems from Russia to International Market

...of this business is to increase the amount and reduce the high cost of jewelry in the global market. This export business will create several jobs for many people in Russia and destination nations through the profits thereof. It will directly and indirectly be a solution to increased unemployment in the world. Part 2 Question 1: Activities for successful export The activities that are necessary in accomplishing the goals for establishing the Gemstone exportation firm include Activity | Qtr1 | Qtr. 2 | Qtr. 3 | Qtr. 4 | Qtr. 5 | Qtr. 6 | Exploration of options-at company level | XXX | | | | | | Market Research-new market | | XXX | | | | | Setting Marketing Strategy-at company level | | | XXX | | | | Strategic Planning – at company level | | | XXX | XXX | | | Determine Marketing Activities | | | XXX | XXX | | | Determine Price –at company level | | | | | XXX | | Logistical planning-continuous | XXX | XXX | XXX | XXX | XXX | | Design of Documentation tools- continuous | | | XXX | XXX | XXX | XXX | Determine payment methods- at company level | | XXX | | | XXX | | Recruitment of appropriate Staff –new market | | | | | XXX | | Training of Staff-In the new market | | | | | | XXX | Deployment of Staff –in the new market | | | | | | XXX | Address Customer Concerns -Continuous | XXX | XXX | XXX | XXX | XXX | XXX | Exploring destination options In order to identify the most appropriate destinations in...

Words: 1786 - Pages: 8

Premium Essay

Resume

...Anzoátegui. August, 2015. - WEB DESIGN WITH HTML5, CSS3 AND DREAMWEAVER. Programate C.A. August -October, 2015. LANGUAGES Spanish (Native) English (Upper intermediate - Advanced). Institute: IFISA. SOFTWARE SKILLS MICROSOFT OFFICE (WORD, EXCEL, POWERPOINT). Level: intermediate. PROGRAMMING LANGUAGES: HTML5. Level: Intermediate. WORK EXPERIENCE AUGUST 2015 – JANUARY 2015 Company: Acero Group, C.A. Position: Procurement Analyst. Business Area: Procurement Workstation description: Reception and Analysis of the requests for quotation of equipment in a massive scale such as static, rotating, electrical equipment and spare parts in general, for clients in the oil and gas industry, analyzing all the specifications required, and maintaining a commercial communication with both suppliers and clients. JANUARY 2015 – JULY 2015 Company: CORPORACION XEUS/GLI PROCUREMENT Position: International Purchasing Analyst/Data Entry Operator Business Area: Procurement Workstation description: Reception and analysis of the requests for quotation from the different procurement...

Words: 478 - Pages: 2

Premium Essay

Behaviour Theory

...affect is easy to monitor. They are inbound logistics, operations, operations, outbound logistics, marketing and sales, and post-sales services. Inbound logistics. Goods received from company suppliers are referred to as inbound logistics. Competitive advantage is achieved in inbound logistics stage of the business by BA through establishing on-going relationships with suppliers, sophisticated system for stock control and professional training that has been accredited by UK City and Guilds (BA Press Office, 2008) Operations. Generally, operations stage of the business involves preparing goods and services to be sold to customers. BA has a range of competitive advantages in operations part of the business through offering its customers increased security for their luggage, offering quick check-in services and also offering some services such as ticket bookings and booking of other services online. Outbound logistics involves sending ready products to customers for consumption. Also, outbound logistics mainly relate to manufacturing companies, services companies can also gain competitive advantage in delivering their services to their customers that can be considered as an element of outbound logistics.BA gain their competitive advantage in that aspect through excellent customer service and offering their services through wide range of airports around the world. Marketing and sales are considered to be one of the main grounds for gaining competitive advantage and usually...

Words: 675 - Pages: 3

Premium Essay

Student

...diverse markets, with 84% of its 47 million households were located in urban areas, and regional development and income distribution were very even. In addition, high inflation, interest rates, and cost of capital, which impacted the costs of inventory, marketing, and distribution – made alternative channels such as catalog-based retailing practically nonexistent, and facilitated the growth of small family-run operations and medium-sized chains that developed local expertise. Because of the macro level environment, Magazine Luiza tried to build its retail model that was truly customer centered and matched with the industrial phase of Brazil. Focusing on low-income segments, the major elements of the retail model can be viewed separated in following perspectives: operational evolution, deep customer relationships, people and management and innovative use of technology. I will discuss these building blocks of its retail model in the following paragraphs. Operational Evolution: In order to better serve low-income customers, Magazine Luiza put much effort in operation innovation in order to encourage growth while limiting costs. First, because of Brazil’s history of economic volatility and vast geographic area, procurement and distribution were critical. Magazine Luiza operated mainly in small cities that did not accommodate large local inventory stock. Magazine Luiza delivered 70% of its products directly to the customer’s residence 48 hours after the purchase. Second, Magazine...

Words: 3214 - Pages: 13

Premium Essay

Mcdonald's

...McDonald’s – 1.6 million people globally are employed through McDonald’s restaurants and their franchises • Restaurants: – 32,000 world-wide, 118 countries 2009 Revenue & U.S. Stocks k (US only) • NYSE: MCD – Current Price: $64.74 – Change: $0.26 + g (As of 2/16/2010) • • • • 2009 Revenue (mil.)$22,744.701 Year Revenue Growth -3.3% 3 3% 2009 Net Income (mil.)$4,551.001 Year Net Income Growth 5.5% Y N tI G th 5 5% Leadership James Skinner Vice Chairman, CEO Left to Right: Jose Armario, Group President Canada & Latin America; Janice Fulds, US Chief Operations Officer; James Skinner, Vice Chairman and CEO; Donald Thompson, President U.S.A; Jeffrey Stratton, Chief Restaurant Officer; Mary Dillion, Global Chief Marketing Officer; Timothy Fenton, President Asia/Pacific Middle East & Africa; Peter Bensen, Chief Financial Officer; Dennis Henequen. President Europe; (at...

Words: 1691 - Pages: 7

Premium Essay

Revision of Internet for Business

...ISYS 2110 Revision: Labs: Mathew <table border="10"> <tr > <th colspan="2">Football teams</th> <tr> <td>This cell contains a list football teams </th> <ol> <li>Manchester United</li> <li>Chelsea</li> <li>Arsenal</li> <li>Manchester City </li> </ol> </td> <td>Manchester United is the best team in the world</td> </tr> </table> Draw a diagram showing the page produced by the above HTML code: Cherry: E-business concepts and Implications. 1. Explain the relationship between the concepts of e-commerce and e-business. Answer: E-commerce is generally understood to be a sub-set of e-business. E-commerce refers to financial and non-financial transactions between organizations. These transactions are often considered in the context of a supplier organization distributing and selling its product to consumers. E-business includes transactions from a buy-side and sell-side e-commerce perspective and also the use of communications technology to improve internal process efficiencies. 2. Distinguish between buy-side and sell-side e-commerce and give an example of the application of each. Answer: Buy-side e-commerce refers to electronic transactions concerned with the purchase and inbound logistics of goods such as a supermarket coordinating purchases from its suppliers. Sell-side ecommerce concerns transactions...

Words: 842 - Pages: 4

Premium Essay

Pm586 Huntsvill Project (Wbs)

...Manager[10%] | |1.1.2 |1.1.2 | Recruit & Train Managers |6 wks |  |Fri 4/17/09 |Thu 5/28/09 |Project Manager[15%],Corp. Personnel[80%] | |1.1.3 |1.1.3 | Select Real Estate Consultant |2 wks |  |Fri 4/17/09 |Thu 4/30/09 |Project Manager[10%],Facility Specalist[50%] | |1.1.4 |1.1.4 | Pre-Production Plan |2 wks |  |Fri 4/17/09 |Thu 4/30/09 |Production Specialist[80%],Manufacturing Engineer[85%],Project Manager[20%] | |1.1.5 |1.1.5 | Create Production Plan |4 wks |6 |Fri 5/1/09 |Thu 5/28/09 |Production Specialist[60%],Manufacturing Engineer[80%],Marketing Specialist[20%] | |1.1.6 |1.1.6 | Building Concept |2 wks |6,3 |Fri 5/1/09 |Thu 5/14/09 |Facility Specalist[40%],Architect[70%] | |1.1.7 |1.1.7 | Building Design |6 wks |8 |Fri 5/15/09 |Thu 6/25/09 |Facility Specalist[20%],Architect[10%] | |1.1.8 |1.1.8 | Site Procurement |3 wks |5,8 |Fri 5/15/09 |Thu 6/4/09 |Real Estate Consultant[70%],Marketing Specialist[20%],Facility Specalist[30%] | |1.1.9 |1.1.9 | Select General Contractor |2 wks |8 |Fri 5/15/09 |Thu 5/28/09 |Project Manager[10%],Facility Specalist[30%],Production Specialist[10%],Architect[15%] | |1.1.10 |1.1.10 | Premits & Approvals |2 wks |5,10,11 |Fri 6/5/09 |Thu 6/18/09 |Project Manager[10%],Real Estate Consultant[30%],General Contractor[10%],Architect[15%] | |2 |2 |PREPARATION PHASE |31 wks |  |Fri 6/26/09 |Thu 1/28/10 |  | |2.1 |2.1 | Site Preparation |4 wks |9,10,12 |Fri 6/26/09 |Thu 7/23/09 |Project Manager[20%],Real Estate...

Words: 678 - Pages: 3

Premium Essay

Strategic Planning for a Medium Sized Business

...stages of crafting and executing strategy as it relates to Comfort Care Pharmacy with emphasis being placed on the first three stages of the process. Little emphasis is placed on the two final stages of the process however there critical importance and effects on the strategic making process is briefly discussed. Table of Contents 1. INTRODUCTION 1 2. BACKGROUND 1 3. VISION STATEMENT 2 4. MISSION STATEMENT 2 5. STATEMENT OF VALUES 3 6. ENVIRONMENT ANALYSIS 4 6.1. ANALYSIS OF THE EXTERNAL ENVIRONMENT 4 6.2. ANALYSIS OF THE INTERNAL ENVIRONMENT 4 7. STRATEGIES 5 7.1. GENERIC COMPETITIVE STRATEGIES 5 7.2. BUSINESS STRATEGY 6 7.3. FUNCTIONAL STRATEGIES 6 7.3.1. Procurement Strategy 6 7.3.2. Online Marketing Strategy 7 7.4. IMPORTANCE OF IMPLEMENTATION, EXECUTION AND EVALUATION OF THE DERIVED STRATEGIES 7 8. CONCLUSION 8 9. RECOMMENDATIONS 9 10. REFERENCES 10 11. APPENDIX A: PEST ANALYSIS FOR COMFORT CARE PHARMACY 11 12. APPENDIX B: SWOT ANALYSIS FOR COMFORT CARE PHARMACY 12 1. Introduction Comfort Care Pharmacy is the largest pharmacy in the Tuschen Housing Scheme, and has seen considerable growth since its establishment in 2008. Given the significant growth; the company has recognised the need to plan strategically. This paper is divided into seven sections. The first section gives a background of the business. The second, third and fourth sections aim to develop a vision statement...

Words: 3462 - Pages: 14

Premium Essay

Downsizing

...of all I'm thankful to Almighty Allah who gave me strength for the completion of this project. Next, I'm heartedly thankful to my most respected and honored course instructor of Management Information System, Dr. Abdo Haidar who gave me an opportunity to do this project, and for his guidance, efficient teaching, and cooperation. . This study greatly acknowledges the cooperation and assistance of all those employees of McDonald’s, whose favors have helped me to precede my project, for that I'm very grateful. Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various Information Systems to thrive in a competitive marketplace of fast food industry. Some of the Information systems used by McDonalds will be described in detail in the report analyzing the benefits of each system to McDonalds. The report begins with general...

Words: 8679 - Pages: 35

Premium Essay

Tara Tipton

... PO Box 14768, Houston, TX 77221 (469) 951-1979 | Tara.Tipton@ymail.com | PROFESSIONAL SUMMARY | A dedicated professional with a Bachelor’s degree in Business Marketing backed by experience in customer service, sales and procurement management. Results driven leader with a positive attitude, solid problem-solving skills and the ability to assimilate new concepts to meet the demands of dynamic environments and customer satisfaction. Areas of expertise include: • Strong Communication Skills • Material Management • Sales and Operations Planning • Resource Management • Supply Planning • Lean Manufacturing •Contract Negotiation • Demand Management • Database Analysis ------------------------------------------------- PROFESSIONAL EXPERIENCE | IPF-Plasson, Houston, TX Procurement Manager 2011-current * Put into operation a process for determining manufacturing requirements and the strategic delivery of material from offsite vendors to the production floor. Efficiently balanced the material flow, optimizing manufacturing uptime. * Identify inefficiencies of manual processes in the planning department and implement automated solutions resulting in a reduction of procurement related shortages. * Optimize the balance of workload by prioritizing daily requirements and level loading against weekly requirements. Customer Service Manager ...

Words: 390 - Pages: 2