Product Assessment

In: Business and Management

Submitted By Archie1992
Words 567
Pages 3
Dmytro Kovalevych
E 251-01
January 30, 2012
Instructor: Dr.Hulett
Blog 1

After I read the original version of Tartuffe, written by Jean-Baptiste Poquelin Moliere, and watched the two different versions of Tartuffe on youtube I saw some significant differences between the two versions. In American University version of the comedy a lot of things such as the appearance of the actors, their clothes, the decoration of the house looked embellished and unnatural comparing to the original. In the French version of Tartuffe (Tartuffe 1975 La Societe des Comediens Francais) the house looked older, the scenes were more gloomy and real-life. The appearance and behavior of actors in the French version were very natural and similar to the original.
In my opinion some of the actors played better in the American University version and some played better in French version. For example Madam Pernelle in French version was much better than in American and very similar as she was in the original; she seemed to have more authority, was overbearing, and did not like to be contradicted, whereas in American version Madam Pernelle did not look like an older person, and all her arguments with the family did not seem to have enough value. I really liked the way Cleante appeared in French version. The actor who played Cleante was able to transmit wise, honest man from the book into play. In the American “Tartuffe”, on the contrary, Cleante did not look that wise. There is a huge difference between the two “Tartuffes” in these two versions. In French version Tartuffe looks older, he is very unpleasant, wears poor clothes, and looks exactly like a religious hypocrite from the original version. The image of Orgon looked totally different in the two versions. Orgon in the American version looked…...

Similar Documents

Product Assessment

...Discuss this product or service in terms of its current target market demographics using U.S. Census Data. The product/service I chose is in store movie rental and purchase. I.e. Blockbuster Videos. While DVD sales declined for a third straight year in 2009, consumer appetite for viewing movies at home remains very healthy as new physical and digital services for buying and renting movies gain in popularity. The proliferation of movie rental kiosk machines over the last year was probably the most visible sign of consumer interest in viewing movies at home. To understand the impact of rental kiosks and other movie services on household disc purchasing (DVD and Blu-ray), a survey was fielded to panelists who were identified as disc buyers and asked them to report their movie transactions from channels not tracked by scanning. This included rental transactions (both physical and digital rentals) and downloads. One finding from the study was that average disc purchasing (buy rate) among households who also rented movies on physical DVD or Blu-ray declined in 2009 at a steeper rate compared to the average for all disc buying households. The buy rate among households renting a movie on DVD or Blu-ray declined by -11% in 2009 vs. -7% among all disc buying households. Survey results indicated that 34% of these renting households had rented a movie from a kiosk. In addition, households renting from a kiosk are increasingly turning to kiosks to rent movies with 63% reporting...

Words: 1471 - Pages: 6

Product Assessment

...Assignment 1 Product Assessment Sherwanda Fox Professor: Ingrid Romer Marketing 100 Personal Computers 01/29/2013 Washington, DC Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should be marked for “obsolesces”. 1. Discuss this product or service in terms of its current target market demographics using U.S. Census Data. Personal computers, also known as desktops have been the greatest technological device during the last century that has indeed touched so many lives in the social organization.The history of personal computer and consumer electronic devices effectively began in 1977 with the introduction of microcomputers. A personal computer is one that was made for interactive individual use. “Derived from the development of large scale computers, which became the commonplace in the 1950s, the personal computers utilized advances in microelectronics to achieve immense reductions in the physical size and monetary cost of computing equipment.” (U.S. Census Data). Personal computers were sold at cheap and reasonable prices that it became the main technology used in schools, libraries as well as in the household by adults and children. “Over 71% of children in school had some use of a computer; while 40% of all working adults report that they now use computers at their jobs. According to Robert Kominiski of the U.S Census data, studies have shown that children had more...

Words: 1586 - Pages: 7

Product Assessment

...Dmytro Kovalevych E 251-01 January 30, 2012 Instructor: Dr.Hulett Blog 1 After I read the original version of Tartuffe, written by Jean-Baptiste Poquelin Moliere, and watched the two different versions of Tartuffe on youtube I saw some significant differences between the two versions. In American University version of the comedy a lot of things such as the appearance of the actors, their clothes, the decoration of the house looked embellished and unnatural comparing to the original. In the French version of Tartuffe (Tartuffe 1975 La Societe des Comediens Francais) the house looked older, the scenes were more gloomy and real-life. The appearance and behavior of actors in the French version were very natural and similar to the original. In my opinion some of the actors played better in the American University version and some played better in French version. For example Madam Pernelle in French version was much better than in American and very similar as she was in the original; she seemed to have more authority, was overbearing, and did not like to be contradicted, whereas in American version Madam Pernelle did not look like an older person, and all her arguments with the family did not seem to have enough value. I really liked the way Cleante appeared in French version. The actor who played Cleante was able to transmit wise, honest man from the book into play. In the...

Words: 567 - Pages: 3

Product Assessment

...Product Assessment: Is Bookstores History? Eric Webb Professor Donna Manley MKT 100 October 28, 2012 Is Bookstores History? Well everyone knows what a book is and how much information you can get from a book but, are bookstores becoming a thing of the past as technology advances and we have e-readers and online stores like Amazon who sell book at bargain prices (Bosker, 2010). E-readers are now replacing bookstores so you no longer have to travel to a bookstore to wait for your books. E-reader might cost a hefty penny at first but it saves space and you can have multiply books at once without worrying about having a bookstore in your house. So the question is are bookstores becoming obsolete and if so what countries would benefits from having bookstores instead of e-readers. The current target market and demographics for bookstores would be readers of all ages and sex as they use bookstore to purchase all types of books; for their personal enjoyment or research. Bookstores are declining in popularity because technology is making it possible for consumers to read book on their e-readers and laptop computers. While technology is taking over this generation people are becoming more concise of the environment and being green. When readers are into green products they realize e-readers are more useful then book and going to a book store. Also when you have places like Starbucks and Panera Bread that give you that bookstore feel you no longer are in need of a bookstore...

Words: 1543 - Pages: 7

Mkt 100 Assignment 1 Product Assessment

...Assignment 1: Product Assessment Foday Sesay MKT 100-Principles of Marketing Strayer University Introduction Milk as a dairy product is one of the most highly consumed product but it consumption in the market is dropping as compared to bottle water and other changing taste products. Barrett (2012 stated blame it on bottled water or changing tastes, but the sales of milk as a beverage have fallen t the lowest level in nearly thirty years and the US adults are no longer consuming the dairy industry iconic product. This is a fact as most people nowadays prefer water than milk and even many complain of stomach problems or improper indigestion. These are reasons best known to them but it seems that milk consumption, though it is vital in our life has considerable been dropping. Unless marketers could think of a better way to refine the product and add flavors or provide consumers with new and attractive product, the decline in milk consumption will continue. The target market for milk is adults and children. However, the dairy products do target a significant population of older people who need milk for many reason to strengthen their bones, add more vitamins, and for other healthy reasons. Barret (2012 pointed out that even in the milk-thirsty Great Lakes region, that is the leader in milk consumption are struggling with the downward trend gripping the dairy industry for many years. This trend has to be looked into from the perspective of the industry not redefining...

Words: 1803 - Pages: 8

Product Assessment

...Product Assessment Johanna Sorensen Prof. Primm-Bethea MKT 100: Principles of Marketing Spring 2013 Product Assessment The product I chose to assess is the hardwired corded landline telephone. Nowadays, just about everyone has a cell phone. However, the batteries in these phones die after only a few hours of talk time, and if the signal goes out these phones become useless. Even if tucked away in a drawer and only used for emergency purposes, every household should have at least one hardwired phone. According to the U.S. Census Bureau (2009), “The number of households with cell phones increased from 36 percent to 71 percent between 1998 and 2005. This corresponded with a decrease in households with telephone landlines, particularly households headed by young adults. Householders who were 29 or younger went from 35 percent with cell phones in 1998 to 81 percent in 2005. Over the same period, this same group saw a decrease in ownership of landline phones from 93 percent to 71 percent. Landline phone ownership fell from 96 percent to 91 percent overall from 1998 to 2005. In 2005, 98 percent of householders who were 65 and over had a landline telephone.” The current demographic target for this product is really anybody 18 or older. While older people, say 45 and older, are more likely to still own corded phones, anyone who is able to obtain a phone line is a target consumer. Anyone, regardless of age, gender, ethnicity, or economic...

Words: 1295 - Pages: 6

Product Assessment

...Running Head: PRODUCT ASSESSMENT Principles of Marketing Nicole Duclos MKT 100 Professor Brannen Strayer University June 30 , 2013 Product Reassessment The Nook is a product that is not doing well in product and services and is on the verge of becoming obsolete. We have decided to reposition the product to improve its marketing abilities. It has been losing profits and struggling against its leading competitor Amazon, Apple and other tablet makers, which has decreased the value. The company Barnes and Nobles has been exploring ways to enhance the products. (Raval, 2013) The perception of “ The Nook “ needs to be can so that can find the product more appealing. Determining the Types of Research Needed This product needs to be repositioned and research needs to be conducted to target consumers more. Price and quality need to be re-evaluated to compare current price competitiveness. Product differentiation and positioning is very important should also be conducted prior to repositioning. There also need to be a study conducted to establish product differentiation, so that the product will be distinguished from any other product, and some new attributes are needed to enhance these products. A New Service Component New component should be definitely added. An example is, The NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., has launched its updated new product as of May 2013, NOOK for IOS app...

Words: 1327 - Pages: 6

Product

...Product The marketing mix starts with product part so in this section of the paper will be discussed what does the consumer want and need from the product, the main characteristics and features of the product and also the best ways to choose branding and packaging. Low-involvement consumers This group of consumers mostly has low income and usually buy cheaper things without extra attention before buying a product. To selling goods for low-involvement consumers there are few main important factors of consumer needs and wants from the product. First of all low involvement consumers don’t spend a lot of time thinking about which windscreen wiper has the best quality and which one has to choose - because of habitual decisions. Their primary priority is price. For that reason “50% discount” or “buy 1 and other get for free” can really attract low-involvement consumers. Other important priority is product convenience. Mostly consumers choose those products which attractively displayed and easy to find. The windscreen wipers should be in the center of the store shelves. For consumers it would be eye-catching product. Also accurate information – consumers place a high value. They have to quick and easy understand what written about the product, how can use it (simple instruction) and why this product is better than others. For that reason on product should not be too much text. Main characteristics of...

Words: 750 - Pages: 3

Week 4 Assignment Product Assessment

...Running head: WEEK 4 ASSIGNMENT PRODUCT ASSESSMENT Week 4 Assignment Product Assessment Marketing 100 July 30, 2013 Introduction Many people enjoy listening to music nowadays for relaxation or to become more energetic. For whatever reasons a person enjoy music, it becomes an essential part of their lives. In a world where technology continues to grow the once popular music medium known as compact disc are now marked obsolete. Current Target Market In the last four years in a row, cd‘s sales have dropped nearly 20% mainly caused by digital downloads (Christman, 2013). The target markets for compact disc include all people –including different races and incomes. Teens, young adult and older people between the ages of 15-64 which makes up an estimated 61.3% of the population are the main factor for the target market (ACS Demographic and Housing Estimate, 2013). Only 15.9 percent of the U.S household population lives below the poverty level in 2010-2011 (Selected Population Profile in the United States, 2013). The demographic groups selected mean that half of the target market could afford to spend money on non-essential items. Compact Disc Declining in Popularity There are many factors that cause the lack of popularity of music compact disc like social, demographic, the ethnic market, economic, technology, and legal as well as the competitive market. Social factors are the product and the price a consumer will pay for a compact discs. Consumers are also...

Words: 1771 - Pages: 8

Product Assessment

...Product Assessment Raynard Snow Principles of Marketing Dr. Walters July 27, 2013 Abstract In this paper we will discuss the phone booth and its diminishing role in society. As time change we have to change with it and by doing this some things will become obsolete. With cell phones as an everyday commodity, phone booths are like antique inventions that are becoming eye sores all around every city in the world. Questions will be asked and answered in this paper. Can phone booths be revamped? Will they never be used again? Are they more trouble or able to be restructured? These questions will be answered and a lot more information will be given out in the process. Product Assessment A telephone booth, telephone kiosk, telephone call box, telephone box or public call box is a small structure furnished with a payphone and designed for a telephone user's convenience. In the USA and Canada, "telephone booth" is used, while in the Commonwealth of Nations (particularly the United Kingdom and Australia) it is a telephone box or phone box. Such a booth usually has lighting, a door to provide privacy, and windows to let others know if the booth is in use. The booth may be furnished with a printed directory of local telephone numbers, and a booth in a formal setting, such as a hotel, may be furnished with paper and pen and even a seat. An outdoor booth may be made of metal and plastic to withstand the elements and heavy use, while an indoor booth (once known as a...

Words: 1446 - Pages: 6

Product Assessment

... have a huge impact. It is ethically wrong for a business to do this because the people who live near the river would no longer be able to enjoy the recreational activities, eat the fish, or drink the water. This behavior will eventually turn this natural world into an unnatural world. In the areas of the world where businesses have polluted the air, the people have started to wear mask. Business pollution has also raised the cost of living for everyone. When businesses save money on products by acting unethically, the cost is usually shifted to another affected product. For example, dumping waste into the river allows a company to save on cost but the cost of lobsters may increase. The customer would save on chemicals but the limited supply of Lobsters and fish sandwiches due to the polluted water will be increase the price. This external cost is unfair to fish sandwich and lobster lovers. It is usually the poor who pay the cost of pollution while the rich receive all the benefits. There are many reasons a business may conduct operations in a third world country and disregard any standards of pollution control. Profits and the bottom line are the main reasons. In the United States we have laws and regulations in place to protect the environment from people and businesses. The Environmental Protection Agency ( EPA), The Clean Water Act, Clean Air Act of 1970, and the Clean Air Amendments of 1990 was created to protect human health and the environment through regulations.......

Words: 503 - Pages: 3

Product Assessment of Home Phone Service

... Product Assessment of Home Phone Service LaShanta McDonald-Chambers MKT 100 February 10, 2013 Professor Agnieszka Sheriff Product Assessment Product marked for “obsolesces” in the U.S. that will be discussed in this case is Home Phone Service. For many years, this product has been used by various people in this country. However with the increase of the amount and quality of technological products, more sophisticated products serving similar purposes have entered the market, therefore, making the Home Phone Service obsolete. This means that the home phone service is no longer in demand (Federal Communications Commission, 2013). The use of this product significantly has dropped in the U.S. because many people currently use more efficient and portable communication products. In terms of its latest target market demographics using U.S. Census Data, home phone services are commonly used by housewives compared to other categories of people who prefer to use cell phones regardless of age and sex. Consider the table below. Table 1: Home Phone Users (Millions) Year | Jan 06 | Dec 06 | Jan 07 | Dec 07 | Jan 08 | Dec 08 | Jan 09 | Dec 09 | Jan 10 | Dec 10 | Jan 11 | Dec 11 | Users | 142.3 | 138.2 | 134.6 | 129.7 | 124.6 | 118.5 | 112.7 | 107.0 | 102.4 | 97.5 | 93.4 | 89.4 | Source: Federal Communications Commission. Local Telephone Competition: Status as of December 31, 2011. FCC Report. This report shows a decline in the use of home phones in the United...

Words: 1576 - Pages: 7

Product

...Product, Pricing, and Channels Paper Grading Guide Chastity McIntyre, Andrea McIntosh, Anthony Hauter, Cassandra Swaing, Collin Gardner UOP 6/9/2014 Dianne Iobst Today we will be discussing ways to market the “Gon Fishing” app that we created for Apple, Inc. We will cover what the app does, how much it will cost to start production, and ways to market and distribute the app. “Gon Fishing is in the start-up phase and we really want to get this product out to consumers so that they can enjoy a carefree fishing day. A detailed description of the features The “Gon’ Fishing App” has convenient and important features for the users who purchase it with their iPhones. Users can upload photos of fish and the app will scan the details in the photo to identify the fish breed. The app then displays background information on the fish, such as its average weight and length, and the region they typically live in. The “Gon’ Fishing App” also has a 1 gigabyte storage capacity if a fisherman chooses to keep a record of the fish he/she catches for the season. There is a detailed weather forecast feature that will send alerts to the fisherman of any severe storm warnings that threaten the local area. Fishermen will find the “Gon’ Fishing App” favorable because there is a feature that allows them to purchase their annual fishing license directly on the app. There are also significant components that local authorities will appreciate, such as the ability for app users to send...

Words: 1987 - Pages: 8

Product

...PROJECT IN PRODUCT MANAGEMENT JESSICA VILLAFUERTE BSBA 3206 Dual listed on the Mainboard of the Singapore Exchange and the Philippine Stock Exchange, Del Monte Pacific Ltd (DMPL) is the parent to a group of companies ("the Group") that caters to today’s consumer needs for premium quality, healthy food and beverage products. It innovates, produces, markets and distributes its products worldwide. DMPL acquired the consumer food business of Del Monte Corporation in the United States on 18 February 2014 (which has been renamed Del Monte Foods, Inc). This acquisition extends the footprint of the Group's business to the US and South America. It also acquired various trademarks for consumer products such as Del Monte, S&W, Contadina, College Inn, Fruit Naturals, Orchard Select and SunFresh. The Group now has exclusive rights to use the Del Monte trademarks for packaged products in the United States, South America, the Philippines, Indian subcontinent and Myanmar. The consumer product business that the Group acquired enjoys leading market shares for the US canned fruit and vegetable segments and number two position for the US canned tomatoes and broth categories. In the Philippines, the Group enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup. The Group also owns another premium brand, S&W, globally except Australia and New Zealand. As with Del...

Words: 644 - Pages: 3

Product

...1. Service have more diverse quality attributes than products.Service –result from wide variation created by high customer involvement. For product, the dimension of conformance is more easily to measure on it than in service it is often difficult for service to conform to numeric specifications. 2a) Theory is coherent group of general propositions used as principles of explanation for a class of phenomena. Theory in business organization: * For instance, what are the psychological dynamics that could cause quality improvement to increase worker morale?-worker empowerment lifts worker self esteem by stressing increased decision making. b) Deming’s contribution to QM was: 1. Create a consistency of purpose toward improvement of product and service with the aim to become competitive, stay in business and provide jobs. 2. Adopt a new philosophy- 3. Cease dependence on mass inspections to improve quality. 4. End the practice of awarding business on the basis of price tag alone. 5. Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease cost. 6. Intstitute training on people job. 7. Improve leadership. 8. Drive out fear so that everyone may work effectively for the company. 9. Break down barriers between departments. 10. Eliminate slogans, exhortations and targets for the workforce that asks for zero defects and new levels of productivity. 11. Eliminate work......

Words: 269 - Pages: 2