...BRAND PREFERENCE OF WALLCARE PUTTY IN THE AREA OF PARAMAKUDI QUESTIONNAIRE 1. Name : 2. Address of the firm : (With seal) 3. Status of the firm : Individual firm [ ] Partnership firm [ ] 4. Sex : Male [ ] Female [ ] 5. How you’re doing the business? 6. Total year of experience? 7. How did you know about the product? a) Promotional activities [ ] b) Friends & Relatives [ ] c) Distributors [ ] d) Company official [ ] 8. State your awareness regarding BIRLA WALLCARE PUTTY a) Fully aware [ ] b) Partly aware [ ] c) Just awareness [ ] 9. Which type of product does you familiar with the BIRLA WHITE? a) Birla white cements [ ] b) Birla wall care putty [ ] c) Birla white texture [ ] d) other`s name:______________ 10. How long you are using Birla white Products? a) Below 1 year [ ] b) 1-2 years [ ] c) 3-5 years [ ] d) above 5 years [ ] 11. Mentions the company that you have dealerships? a) Birla wall care putty [ ] b) J.K. wall care putty [ ] c ) ASIAN [ ] d) Berger [ ] e) Nrolee [ ] f ) Nippon [ ] g) Other’s name:______________ 12. Please ranking the following brands customer will prepare to buy? |1...
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...consumer awareness BY: REETANSHU SINGHAL Objective :1.To find out consumer awareness among households in Rajpur Road, Civil Lines Note: You are requested to please give a little time to fill this questionnaire . This data would only be used in an academic project . NAME: ______________________ AGE: ______ OCCUPATION: __________________ Q1. Do you take the bill/cash memo of your purchase at a store ? ___ ALWAYS ___ SOMETIMES ___NEVER BOTHERED Q2. Do you check the expiry date of items like medicines, food, etc. _ ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q3.Do you check the MRP(Maximum Retail Price) of product before buying it ? ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q4. Do you check the weight of items like fruits , vegetables , grains ,etc. before buying ? ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q5.Do you check the certified markings like (agmark, CE, ISI) of items before buying ? ___ALWAYS ___SOMETIMES ___NEVER BOTHERED Q6.When buying something , what is the 1st thing you look for in a store/shop ? | Most important | Slightly important | Not important | POPULARITY | | | | PRICES GIVEN | | | | SPECIAL OFFER | | | | QUALITY | | | | Q7.Have you fallen prey to acts like adulteration , false claims , very high prices and other malpractices when shopping ? ____YES ____NO Q8.If answer...
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...Aqualisa creates a new breakthrough shower- the Quartz. The product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is achieved etc * Installation of the Quartz was about half a day (vs. 2 days for other showers) Survey shows that consumers and plumbers loved the product. However, initial sales are low, mainly due to low consumer awareness and plumbers’ reluctance to new products. Where does the problem lie in the funnel? Consumers are uninformed about showers, with little understanding of the products options. Thus, plumbers have a greater influence when selecting the brand, as only in 27% of the times consumers select type and brand of the shower, otherwise plumbers influence on the purchase. Lack of knowledge leads to lack of brand awareness. Options: 1. Targeting consumers directly: -Expensive to have a proper ad campaign (costs 3 to 4 M Euro) - The consumers decide only 27% of the time (ex 4) +Consumers could become more brand aware +Easier to reach consumers than plumbers 2. Targeting Do-It- Yourselfers -Lower-end part of the market thus will be price conscious, have to lower prices -The brand will be perceived as a lower quality brand, due to the new niche market +Could “push” the product through partnership (B&Q) thus have lower costs than running...
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...often the individuals the system was designed to protect creating a serious gap in implementing the HSE-MS. Some 4 years ago the former Shell Deepwater Services (SDS) was facing the roll out of their HSE-MS and the question was asked by the Management Team how do we get our personnel to explicitly understand our HSE-MS so that we can get maximum benefit from it? The result of asking this question has been the development and introduction of a series of critically acclaimed workshops aimed at demonstrating an HSE-MS as simply as possible. “Protecting What’s Important 1” and “Protecting What’s Important 2” workshops have received considerable approval from participants for the manner in which the information is presented and for the awareness the courses bring. Description of Workshops Protecting What’s Important 1 In 2000 a team of SDS employees were organized with the goal of bridging the gap between SDS personnel and the HSE-MS. A series of development meetings and pilot programs resulted in the unveiling of Protecting What’s Important (PWI) in 2001. The team that designed the workshop set forth clear objectives for the workshop, with the aim of having participants: • Receive an introduction to the HSE-MS • Get comfortable with the terminology of the HSE-MS • Understand the basic structure of the HSE-MS • Understand what impact an...
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...hair color service (Minimum)? Questions to be asked to barbers (Berina related) Objective: 1. What berina products do you use? (The range of products) 2. What competitor products are you aware of? 3. For how much time have you been using Berina products? 4. When did you first hear about Berina? When did you started to use Berina products? 5. How many times company Salesperson visits you for taking orders? (in some areas, company salesperson might not be available. e.g. Kurla East) Subjective: 6. What factors are responsible for Berina Product usage? (qualities that barber appreciate about Berina products) 7. What are the general attractive sales generating schemes that are offered by Berina ? 8. Sources of wholesalers and distributors? - for Sales and Distribution Channel information..etc. Questions to be asked to Barbers (Oil related) Objective: 1. What are the types of oil services that you offer? 2. Types of oils used in all these services? (For understanding Differentiation factors for using different oils?) 3. What is the price range for the services? 4. What is the typical duration of oil services? 5. What are the typical margins that are kept in oil related services? 6. Do customers ask for particular type of oils for massage? Which are the popular demands? 7. Any supporting/complementary products that are used with oil? 8. Purchasing pattern for oil services from end-customers? Per week basis. 9....
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...country you are targeting. This is the only way your message can be effective. Flexibility '' once you get feedback from your targeted website, you must be prepared to change your approach if necessary. Flexibility is critical throughout all of your business processes. Awareness '' As you target your foreign market, adjust your communication and business practices as needed, you will become more aware of your foreign market. Once you acquire this awareness of your foreign market you will be able to evaluate other business opportunities specific to each country. Readiness '' When you spot opportunities in a specific cultural market, you need to be ready. You will need to communicate with your prospects in a way they understand. You might need local staff or business partners. Do you know how things are done in your target market? Even if you think you have all of the answers, there are often adjustments to be made. You must be ready to adapt to situations. Reactivity '' Once you have an international presence, the rate of your success will depend on your reactivity. Countries are different. Cultures are different. Markets are different. And this means there are different opportunities for your products and services. Reactivity to these...
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...consumer’s purchase intention as oppose to the results of this study. In addition, it is also suggested to construct the survey which is answerable by Juster’s scale (7 point scale) as recommended by marketers (East et al, 2013). 2. Managerial Suggestions Ang pangit ng sentence ko. haha Ang pangit ng sentence ko. haha The reason why consumers are not likely to buy eco-labelled products is that they are not familiar with eco-labels. Since there is a low positive linear correlation between awareness and purchase intention, marking products with eco-labels could be a viable source of competitive advantage provided that the eco-labeled products have extensive advertisement to increase perceived quality and is on par with other popular products in terms of price. Researchers suggest placing eco-labels on products with higher demand. Management should also be aware of the risks related to costs of placing eco-labels on products and enhancing consumer’s familiarity. 3. Suggestions to future researchers The researchers recommend that a study focused mainly on level of awareness on eco-labels be held to...
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...Name – Modhura Roy Roll No. – 13PGDM149 Cootle Taylor:Expanding oral care group in India Brinda Patel is the director of Cottle Taylor, an oral care firm which manufactures oral care, personal care and home care products. Michael Lang is her manager and he wants to increase the sales and market share of his company in the mid-range and high range oral care sector in emerging markets, due to declining sales revenue from US. Having had success in Thailand, Lang wants to implement similar strategies in India. Brinda having a more definitive idea of the Indian market is averse to the idea as she is aware of the low awareness of oral hygiene in many parts of India. If people do not understand the necessity, how would they be attracted to costlier oral care products like battery operated toothbrushes and their likes. Due to low discretionary spending and disassociation of health issues to not brushing regularly, Cottle faced a otugh market with low spending capacity in India. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing. Lang wanted to unevenly distribute advertising dollars across the three key points of focus that Cottle-Taylor wanted to project. But Patel was unsure if the increase in advertising dollars...
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...com the online retailer has many different verticals for its ecommerce site. The retailer has set many bars and has many different aspects that make it a heavy hitter in sales on it the ecommerce industry. The vison for Amazon.com 2.0 will consist of incorportaing an ethical brand line extension, The Ethical Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The Ethical Collection will consist of men and women ages 25-40...
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...counselors, parents and other stakeholders to assist them with their choices. Career counselors play a pivotal role in aiding students with this important step, by implementing the tools to guide them in discovering their interests and abilities and matching them with jobs that most appropriately fit their personality styles. A Career Counseling Assessment Programme allows the counselor the opportunity to scrutinise the range of career choices with the student after which the best choice is made in the student’s interest. This requires the counselor to be an objective thinker who is not easily influenced by emotion. This programme gives students the life skills needed to improve their self-concepts, become sentient of educational awareness, economic awareness, develop their skill competence, problem solving abilities and be generally prepared for the world of work. Introduction At some point in the life of students, whilst in the process of choosing a career, they encounter situations when they could benefit from honest advice. Career counselors provide this much needed guidance to students so that they can triumph over this overwhelming process. In the school system career counseling is a student-centered support service where students are guided through the career planning process by a variety of tools and skills. This assists them in setting and achieving their goals. It is very beneficial to students who are not certain of what career field they want to enter...
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...trends show that they have a harder time of losing the weight. The CDC reports that for Tennessee specifically adults ages 18 and over, 67% of our population is obese (CDC.gov, 2012). What are the ramifications of this? Women in the southern states are more prone to being obese and carrying it into their later years than most other American woman. Obesity can be a stepping stone to severe health problems later on in life. Issues such as HTN, cardiac problems, diabetes, orthopedic problems, the list goes on and on. Obesity is something that can be changed first; by creating awareness of the existing problem, second; by identifying what needs to be changed, third; creating the opportunity for change and following thru with the plan for change; and finally creating a lifestyle change that will last a lifetime. Program Plan: O'Donnell Program This paper will discuss a program plan to raise awareness of the problem that Tennessee women are facing with Obesity. Providing the opportunity for educational programs for obesity...
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...ASEAN is a region of immense and colourful cultural diversity, one that shares common historical threads. ASEAN Member States promote cooperation in culture to help build an ASEAN identity. They seek to promote ASEAN awareness and a sense of community, preserve and promote ASEAN cultural heritage, promote cultural creativity and industry, and engage with the community. ASEAN Leaders envision ASEAN as a community of caring societies, conscious of its ties of history, aware of its cultural heritage and bound by a common regional identity. One of the main bodies in ASEAN cooperation in culture is the ASEAN Committee on Culture and Information (COCI). Established in 1978, its mission is to promote effective cooperation in the fields of culture through its various projects and activities. The COCI comprises representatives from national institutions like the Ministry of Foreign Affairs, Ministries of Culture and Information, national radio and television networks, museums, archives and libraries, among others. Together, they meet once a year to formulate and agree on projects to fulfil their mission. Activities in the area of culture include the conservation and preservation of cultural heritage, promotion and cooperation on cultural industry and the production of cultural showcases. To cite some examples, 2009 saw the production of the coffee table book “Water: A Unifying Force in ASEAN”, a workshop that gathered experts from the region to discuss the prevention of illicit transfer...
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...Awareness of Individual Responsibility Each individual has an obligation to attempt to perform as an ideal and well-intentioned citizen. In order to achieve this goal, it is imperative to be aware of the significance of such an expression as personal responsibility. Personal responsibility refers to an ability to care for actions, feelings, emotions, good habits, and their consequences. In addition to that, responsibility covers all in regards to the understanding of the effects from making certain choices in life, accountability for obligations, difficulties, as well as the lack of responsibility in some people. The comprehension of all these definitions can interfere and be applied to success in college. The capacity to pay attention to actions and consequences is an ability, which not everyone can embrace. Basically, it is something that typically has to be learned during the early years and should be applied to the rest of the life. For instance, little children understand that by crying, is a way to get a bottle of milk, or someone will change the wet diaper. A child is supposed to understand that if the schoolwork is not finished, there will not be time for recess and so on. Although later in life, depending on people’s backgrounds, costumes, and experiences, the individual begins to form a personality. Unfortunately, not always a fully-grown person ends up having this ability. Robert Peter gives us a simple definition of Personal Responsibility in his article Personal...
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...happen in you department then you are more likely able to prepare you and your organization from fraud. The major challenge that the text finds is to cultivate one with the reality rather then rhetoric. If you do keep thinking that this could only happen to another company and not yours, then you are letting your guard down and more likely to have someone to commit these crimes in your organization. Generally the government wants action and laws and regulations put into place to prevent these types of crimes from happening. The text says this could be better served as a middle ground. Just because we have the laws or regulations does not mean the crime is going to be deterred or stopped. We need to come up with the correct training and awareness as well. The main strategy option could be a preventive strategy. You need to have the correct policies in place so you can encourage people not to do these crimes. If you make your staff aware and of teach them what could happen and how to safe guard their information. Give them proper training they maybe able to prevent these crimes or at least lessen the chances of them happening. Source: Friedrichs, David O. Trusted Criminals: White Collar Crime In Contemporary Society, 4th...
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...1) Reducing world poverty is a topic that has been around for quite some time. To reduce world poverty, the author states we must raise awareness by ensuring that our students are adequately informed about world poverty, its consequences, and ways it can be reduced. My impression from this is that the author is going to try and persuade me that poverty can be treated by showing me the advantages of awareness to poverty from students. This is a value based statement because it’s the authors inferred opinion that world poverty can end if we raise awareness. 2) Better health care, agricultural techniques and techniques generating electricity are all advancements made in technology that will aid in the fight of poverty. (Singer, 2009) With the technology we have today, the author states that poverty is more presently linked between the rich and the poor. This gives you the impression that because poverty is more mainstreamed into your home and school that it will make you more aware to the poverty problem. Does seeing it on television make you feel worse than seeing it in person? Once again this is a value based statement. Just because technology is better today does not mean that people will magically grow a heart and become compassionate. I believe we must first deal with the lack of empathy there is in the world today. 3) 1.4 billion people are living on 1.25 a day. Due to this many children our going malnourished and dying because the food that they are eating lacks vital...
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