...repositioning strategy is necessary. Company Background Describe the company history/brand history and briefly state why repositioning product X will support the company’s general vision/direction. Please be sure that you understand the difference between the introduction and the company background. If you are unsure, ask your tutor. Situational Analysis Market Analysis Summarise the current market and industry environment. This is an overall assessment of the market and should be considered from an overall perspective. Product Life Cycle Environmental Analysis Summarise the MACRO environment and whether it has a major or minor impact upon your brand. ALSO INCLUDE YOUR PESTLE CHART. Do not exceed 1 page including any diagrams or charts. PESTLE Analysis POLITICAL • Insert bullet point here • Insert bullet point here • Insert bullet point here ECONOMIC • Insert bullet point here • Insert bullet point here • Insert bullet point here SOCIO-CULTURAL • Insert bullet point here • Insert bullet point here • Insert bullet point here TECHNOLOGICAL • Insert bullet point here • Insert bullet point here • Insert bullet point here LEGAL • Insert bullet point here • Insert bullet point here • Insert bullet point here ENVIRONMENTAL • Insert bullet point here • Insert bullet point here • Insert bullet point here Competitor Analysis Summarise your general observations of the competitive environment (use a minimum of 3 and a maximum...
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...examples to guide you. Once you have completed the section, erase the instructions that appear in italics. Overview This section consists of a single paragraph that succinctly describes the product you intend to develop, the target market for the product, the benefit the product provides to that target market, the competitors for the product, and how the product is different from competitive solutions in the market. A sample overview paragraph might look like this: is a that delivers . Unlike , provides . For example: PayPal is a web-based payment service that allows buyers and sellers to transfer funds instantaneously while protecting against fraud and identity theft. Unlike credit cards, PayPal allows any merchant to accept funds, and allows customers to pay for goods without disclosing sensitive banking or personal information. Lorem ipsum… Problem This section consists of either a short story or a handful of bullet points that concisely identifies the problems the product is designed to solve. Educate us – what is the current state of the world? Tell us – why is this a problem, and for whom is it a problem? Inspire us – what could a customer achieve with the product that currently isn’t possible? Use declarative sentences with simple words to communicate each point. Less is more. For example: Small web-based merchants are currently unable to sell their goods...
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...million dollar contract for his services. As a Washington Bullets team current player, his manager extends an invitation to this team first. He receives an offer from their organization; it is far below what he is looking to obtain. He decides to look elsewhere. Miami Heat offers him a deal that was too good to be true. They offered $100.8 million, seven-year contract with nice incentives; Juwan Howard agrees to their terms and signs their contract. Prematurely, there is excitement by the new agreement that he thinks is binding (Asher & Brubaker, 2007). The Bullets’ General Manager, Wes Unseld would soon hear back that the contract was invalidated by the basketball league in which they were governed by. The forward, Howard would continue with the Washington Bullets although arbitration takes place. In the end, the decision is made in favor of the Washington Bullets. In this paper, Learning Team B will take the reader through the tangible and intangible benefits, costs, and risks that took place for Juwan Howard, the Miami Heat, and the Washington Bullets- who would later to be known as the Washington Wizards (Asher & Brubaker, 2007). Benefits: Tangibles and Intangibles Evaluating the Power Play for Howard case study from the perspective of stakeholder benefits enables one to understand easily why the stakes were so high in the negotiation process. For Juwan Howard, a $105 million contract with the Washington Bullets would not only mean he gets to continue to stay in Washington...
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...with your objectives? * Think of any two instances from your life when you did some kind of marketing. * Do you think that having a formal education in marketing would have made you react differently in those situations? Take note of your reply to this question and compare it with your views after you have completed the course. MKT 230 Week 1 Discussion 2 Assignment 2 Identify Product & Marketing Mix 1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.) 2. Identify/ create/ build a Marketing Mix for this product as it is today. 3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product. Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch's Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information...
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...suggestions and valuable insights, without which this project would not have been a success. Last but not the least, we would like to thank all our team members who participated and contributed towards the successful completion of this project. Entire Group * 3. Brand Analysis of Royal Enfield 3 Table Of Content 1. Executive Summary 2. Introduction 3. Product Line 4. Change In Strategy After Year 2000 5. Communication & Distribution 6. Missing Communication 7. Brand Analysis of Iconic Brand 8. Conclusion & Recommendation Executive Summary Executive Summary * 4. 4 BRAND ANALYSIS OF ROYAL ENFIELD Executive Summary The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market. 1. Bullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence. 2. The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market. 3. The pricing of the...
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...Learning outcomes On completion of this unit, learners will: 1 Understand the purpose of an organisation and its operating environment. 2 Understand the structure, culture and functions of an organisation. 3 Understand how HR activities support an organisation. 1 Equivalents in Ireland = 5; Scotland = 6 CIPD unit 3HRC - Version 2 - 17.03.10 1 Unit content Indicative content is provided for each of the learning outcomes of the unit. The content is neither prescriptive nor exhaustive but should enable achievement of the learning outcomes. 1 Understand the purpose of an organisation and its operating environment. Organisation context, purpose, aims and objectives: mission and strategy; organisational values, goals, products and services, customers; business and financial objectives. Impact of...
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...MOUNT KENYA UNIVERSITY VIRTUAL CAMPUS DEPARTMENT OF MANAGEMENT MASTER OF ARTS, GOVERNANCE AND ETHICS CONTINUOUS ASSESSMENT TEST I MDS 521 GOVERNANCE AND LEADERSHIP SKILLS DEVELOPMENT Instruction to students * Deadline October 30th 2013 or earlier * Assignment should be typed in prose not on bullet points * Font: new times roman * 12 points * Normal margins * minimum of 30 pages 1.5 spaced * Should indicate at least a minimum of 5 reference books. * No late submission * Plagiary will lead to no grade Question Critique leadership in the public sector and suggest reforms that are needed to ensure that vision 2030 is realized. Be careful to hinge your discussion on the pillars of Kenya’s vision 2030.20marks MOUNT KENYA UNIVERSITY VIRTUAL CAMPUS DEPARTMENT OF MANAGEMENT MASTER OF ARTS, GOVERNANCE AND ETHICS CONTINUOUS ASSESSMENT TEST II MDS 521 GOVERNANCE AND LEADERSHIP SKILLS DEVELOPMENT Instruction to students * Deadline November 15th 2013 or earlier * Assignment should be typed in prose not on bullet points * Font: new times roman * 12 points * Normal margins * minimum of 30 pages 1.5 spaced * Should indicate at least a minimum of 5 reference books. * No late submission * Plagiary will lead to no grade Question Using the public/private synergy model, come up with a case study and discuss the synergy or lethargy brought about by of...
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...University of Phoenix Material Motivations in Advertising Choose one of the following options to complete your assignment. Option 1: Paper Advertisers and marketers use motivation theory when they create advertising campaigns by pairing their products with items that arouse positive emotions. Find a video clip of a commercial for a particular product, and identify which motivations are being targeted in the ad. Write a 700- to 1,050-word (about two to three pages) paper about motivation in which you do the following: Summarize the commercial (include a link to it). Describe which motivation(s) being targeted in the ad, and explain which motivations are not being targeted. Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal), and explain how they differ. Explain which theory best fits the advertisement you selected. Note: Be sure to properly cite any resources you use and post a link to the clip. You will be assessed on whether your paper is clear and logically organized; whether the content is comprehensive and relevant; whether the language is appropriate to the audience; whether writing is clear and concise; whether grammar, usage, spelling and punctuation follow standard American English; and whether references are consistent with appropriate course-level APA guidelines. Format your assignment according to appropriate course-level APA guidelines. Submit your assignment to the Assignment Files tab. ...
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...Amazon 5 Bullet Points: ELIMINATE CONFUSION: Conveniently manage pills for the entire week MULTIPLE DIVIDERS: Each tray has four sections for morning, noon, evening and bedtime COLOR-CODED DAYS: Each day has a designated color to eliminate missed pills COMPACT DESIGN: Pill tower is compact for use at home, at work or while traveling CONVENIENT PILL SPLITTER: Easy to use pill splitter is also included Product Description: Organize and manage pills easily and efficiently with the Vive plastic pill organizer. Conveniently manage medications and supplements with the easy to use Vive pill organizer. The durable plastic pill box contains seven color-coded trays with sliding lids, one for each day of the week. Each tray is divided into four compartments:...
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...MKT 506 WEEK 7 ASSIGNMENT 3 STRAYER LATEST To purchase this visit following link: http://www.apexseekers.com/product/mkt-506-week-7-assignment-3-strayer-latest/ Contact us at: HELP@APEXSEEKERS.COM MKT 506 WEEK 7 ASSIGNMENT 3 STRAYER LATEST Assignment 3: Media Advertising Due Week 7 and worth 130 points Assume you are performing your due diligence to develop an advertising approach for a product you think will best be served by using social media. Part I: Identify the product and what form of social media you would use to advertise this media. Part II: Create a checklist you would follow to deploy this ad. Part III: Close the loop • In bullet format, provide three (3) risks associated with the approach you selected. • Then, identify what selling tactic would best align with your goals. • In two (2) paragraphs, describe how advertising on the Internet could lead to profitability. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: ...
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...PLACE ASSIGNMENT COVER PAGE HERE Marketing Plan for XXXXX Author XXXXXXXXXXXXXXXXX SID XXXXXXXXXXXXXX 1003MKT – Introduction to Marketing Tutor: XXXXXXXXXXXXXXXX Executive Summary <Overview of plan including objective>. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here <Summary of Marketplace Environment>. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. <Target Market and positioning>. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here <Primary Marketing Mix Factors used in the plan>. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text...
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...arguing that fortune is but one variable in the equation of success. “Defeat is not the worst of failures. Not to have tried is the true failure.” –George Edward Woodberry What is success? And more importantly how does one obtain it? Some would be surprised to know that some of the greatest success stories came only after a myriad of failures. But it is no surprise that the recipe for success is a complicated one. Jim Collins and Morten Hansen spent nine years researching what it takes in order for a company to be successful and thrive in this fast-paced ever changing world we live in. In the book Great By Choice Collins seems to have decoded a large part of the recipe for success that can easily be summed up in four words, “fire bullets, then cannonballs.” In the midst of firing these...
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...frameworks of marketing [5 points]. Research and analysis: how thorough your research (secondary and primary data sources) and analysis (exploiting the data and extracting useful insights) are [5 points]. Recommendations: how precise and persuasive your recommendations are [5 points], Presentation: how clear and concise is your presentation are [5 points]. These same considerations will be used in evaluating individual sections below as well (to the extent each consideration is applicable in a particular section). Executive Summary: Overview of the entire plan including a description of the product or service (Two paragraphs, limit one page). [2.5 points] Table of Contents (one page) PART I (Maximum of four pages) 1. Introduction: What is the product or service? Describe it in detail and explain how it fits into the market [5 points]. 2. Situation Analysis: Identification and analysis of factors that will lead to a SWOT analysis (Strengths-Weaknesses-Opportunities-Threats). Analysis of external environment: Demographic, cultural, economic, legalpolitical, technological, ecological factors that are likely to affect your product or service. What are the opportunities and threats based on your environmental analysis? [7.5 points] Analysis of the competition: Describe your competitors, their products, experience, know-how, resources, and strategy. What are their strengths and weaknesses? [7.5 points] Analysis of the company: Describe your products, experience, know-how, resources...
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...Introduction Manufactured in Redditch, UK, the Bullet was the culmination of designs that date back to 1933. The classic 350 cc model made its debut at the Earl’s Court motor show in 1948 and was an immediate success. Its big brother, the 500 cc came along later, in 1953. In 1955, a satellite factory was established in Madras, India, to meet demands from the Indian Army. When the UK factory closed in 1970, the Madras plant continued production. In 1994, Enfield India was acquired by the large engineering group, Eicher, which has since made a number of improvements to the bike. However, despite these, its distinctive appearance remains unchanged and provides an opportunity to enjoy the privilege of riding a “classic” reproduction bike. History of Royal Enfield In 1893, the Enfield Manufacturing Company Ltd was registered to manufacture bicycles. By 1899, Enfield were producing quadricycles [disambiguation needed] with De Dion engines and experimenting with a heavy bicycle frame fitted with a Minerva engine clamped to the front downtube. In 1912, the Royal Enfield Model 180 sidecar combination was introduced with a 770 cc V-twin JAP engine which was raced successfully in the Isle of Man TT and at Brooklands. First World War (1911–1920) Inter-war years (1921–1939) Second World War (1939–1945) 1913 Enfield 425cc 1923 Royal Enfield 225cc 1941 Royal Enfield 250cc In 1911, prior to the outbreak of the First World War in 1914...
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...Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The task instruction is to describe your product and explain how it supports the mission statement, provided above. This should be a 1−2 paragraph section that includes a detailed description of your product. Then discuss...
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