...Social and moral issues in product design A social problem is an undesirable condition that people believe should be corrected. A moral issue is concerned with the principles of right conduct or the distinction between right and wrong, so concerning ethical issues. (http://dictionary.reference.com/browse/moral) Both social and moral issues affect product design from the beginning of the process of designing and making the final product. The designer begins by conducting some market research on the public to find out what local people want to buy, as this would be unwise to design and to produce a product that no one will want to buy. This market research can be carried out by interviews/questionnaires and is used to gather people’s views on the products they like, the functions and features they require and the amount they would be prepared to pay. The designer does not just think about the way that the product will work. They also will consider how it will be made and how it will be used. This means that the designer has to be very aware of what is acceptable and what is not acceptable to society. Most people would prefer the products they want to be low cost and good quality. One-way of reducing the manufacturing costs is using computer controlled machines or robots to make the products. A negative effect of this is that fewer people are employed. A positive effect is that computer-controlled systems create jobs for highly skilled workers to develop,...
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...and liking? And is it better not to love and feel pain or to love and be hurt in the progress? Jonathan Franzen seeks to answer these questions in his essay “Liking Is for Cowards. Go for What Hurts”. The essay “Liking Is for Cowards. Go for What Hurts” is, as mentioned, written by Jonathan Franzen and published in The New York Times, May 28, 2011. Jonathan Franzen is born in 1959, and he is an acclaimed American novelist and essayist. The essay is based on the commencement speech he delivered at Kenyon College in Ohio, USA. “Our technology has become extremely adept in creating products that correspond to our fantasy ideal of an erotic relationship, in which the beloved object asks for nothing and gives everything, instantly. (…)” As Franzen claims in his essay, many people can feel like they love their technological object. It gives them a satisfaction, which human interaction maybe wouldn’t. Franzen however thinks, that people in general don’t love material things: they like them. There is a major difference between loving and liking – even though it might appear small. “Liking, in general, is commercial culture’s substitute for loving.” Products are made to be likeable, but if that concept in transferred to a person, you would instantly see a narcissistic person, without integrity. Franzen says that technologic products don’t do this, because they aren’t people. They are in stead a great allied. His purpose with this claim is to make a contrast between the narcissistic...
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...Dog Food Fried, Flipped and Devoured Eating dog food may not be seen as the easiest thing to stomach because the smell, texture and by-products found within the mixture are thought of as awful and revolting. In Ann Hodgman’s “No Wonder They Call Me a Bitch”, although the title may suggest otherwise, different types of dog food are discussed. In this essay, Hodgman aims to inform her readers about the inequality in different types of dog food, as well as to entertain and amuse. Hodgman is writing to a broad audience, one of dog lovers and owners, as well as those that may be curious as to what is really in dog food, or more generally the packaging and processing of mass-produced food of any kind. Language, description and humor are techniques Hodgman skillfully uses to create a strong, convincing essay. Within this essay, Hodgman continually uses diction and syntax that a diverse audience can understand and relate to. In the beginning, the reader feels repulsed by what is written. However, through a light tone of voice and sentence structure, the levity of the experiences and feelings occurring throughout the experiment is conveyed. The personal anecdotes and thoughts make the tone feel less formal and much more story-like. In this way, Hodgman produces a piece that connects the information and readers Shortly after capturing interest through stating questions, Hodgman begins using large amounts of description. Each type of dog food is explained and illustrated so well that...
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...1: Product Design Masters (QF Level 4) BA (Hons) in Product Design DS 125 103 Module no Year 1 – Sem. 1 Total Hours: 42 DPD4120 No. of weeks: 14 Hours per week: 3 This project is designed to assess your ability to: - interpret the key issues of product design from different perspectives, including social, economic and technological, through rigorous explorations on selected product design masters. - critically review contemporary product design in the professional context. relate key aspects of the design masters’ design philosophies to design artefacts. Brief This assignment allows you to demonstrate your understanding of the design philosophies of the product design masters and apply critiques across theoretical and practical work. In this assignment you will be required to: research into one current or past product design master; relate key aspects of the design masters’ design philosophies to design artifact; interpret the key issues of product design from different perspectives, including social, economic and technological; critically review their contributions and effect to contemporary product design; and write an essay with a minimum of 1,500 words based on your findings. Deliverables 1,500 word essay in hard copy plus a soft copy in MS Word format uploaded into MOODLES. (MLO 2, 3, 4) 1. 2. 3. The essay should include images and text. Please take note of the color, form, materials used by the product design masters in their designs. Essay should...
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...ENGL 112.07 September 3, 2010 Essay #1 As a student, there are few things that should be known before writing a essay. This includes knowing the research question, the process of locating effective sources, and the writing process. It is crucial to understand the research question fully before writing a research essay. Without comprehending what the question is asking, you are liable to writing an entire essay incorrectly. Thus being said, the research question needs to be understood because it will determine the direction of your essay. The research question will also make you think about what to write about in your essay. After you think of possible answers for the question, your mind will eventually decide the best way to write it down. When it comes down to locating effective sources, it important to understand what a effective source actually is. An effective source is a source that can be used and eventually be credited to someone who has creditability. If you happen to stubble upon a source that comes from a Yahoo Answers website, by “Jeff-Dog1992”, and was posted during 2006, then you should probably not use that source. In fact, any sources from a websites where random people can answer and edit such as Wikipedia are not to be to used during a essay. In order to locate an effective source you first need to access to the your school’s library database and books. The library database includes many approved sources that were written by creditable authors. Although...
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...Edith Cowan University Academic essay Academic Tip Sheet This academic tip sheet: • explains the academic essay as an academic style of writing; • looks at the structure of an academic essay; • looks at the main types of academic essays; • explains how to write an academic essay; and • provides you with a quick checklist that covers most aspects of writing an academic essay. CRICOS IPC 00279B What is an academic essay? For our purposes, we can define an academic essay as a document that has a defined structure – an introduction, a body and a conclusion. What are the main types of academic essays? If we look at the intent of the academic essay we can define three main types: • Descriptive – describes a subject, e.g.; a person, place or event. • Expository – explains a concept or theory. • Argumentative – presents an argument through reasoning and the use of evidence. 01/08 The argumentative essay Most academic essays will require you to present an argument through reasoning and the use of evidence. In the process of planning and drafting your essay, you will need to respond to the assigned question by thinking, reading and writing your way to a considered position/stance, or thesis statement. The thesis statement is expressed as one or two sentences in the introductory paragraph of your essay, and supported in the body of the essay by a series of topic sentences, one in each paragraph. Each topic sentence is in turn supported by evidence and examples from...
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...situations described in previous chapters can be used to organize essays. An essay arguing a decision is organized in a different way from one offering a problem diagnosis.The structure of problem, decision, and evaluation essays is described in chapters 10 through 12, respectively. The chapters also include cases and sample essays about them. The essays are based on the writing of MBA students. To convince a reader that a conclusion about a case is valid, the writer must offer credible evidence linked directly to the conclusion. This fact helps explain the characteristics case-based essays have in common: 1. Answers two questions—What? Why?—and often a third—How? 2. Makes a position statement (What?) OT C CHAR ACTERISTICS OF A PERSUA SIVE C A SE ESSAY OP riting about a case is very different from talking about it.You collaborate with others in a discussion, bringing to bear everyone’s background and case preparation along with the instructor’s knowledge and facilitation skills. But you usually work on your own when writing about a case.You have to perform the entire analysis yourself as well as organize and express your thinking for a reader. However, the difference between talking and writing about a case runs deeper still.Audiences have much more exacting expectations of a text than they do of spoken comments. Logical gaps and the back-and-fill tolerable in a discussion are a major problem in an essay, confusing readers and undermining the writer’s credibility. Audiences...
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...Essay Writing Skills This guide is designed to help students to structure their work. Like any written work, essays require careful planning, reading and note taking, appropriate academic style, referencing and structure. An essay is different from a report in that it is generally written as one flowing document that uses paragraphs to separate ideas, without the section headings, underlining, numbering and bullet points that are used in reports. Usually, essays do NOT have diagrams or appendices. Essays have 4 vital sections : Introduction , Main Body , Conclusion and References/Bibliography . The word count applies to three essay sections, NOT including the References or Bibliography. The Introduction paragraph/section This helps set the context for the essay. It introduces the main ideas of the essay and draws the reader into the subject. A good Introduction gets to the heart of the subject and captures （俘获） the interest of the reader, acting as a trailer to what is to follow. It tells readers what to expect by addressing Who, What, When, Where, Why and How? The Introduction outlines the main issues on which you intend to focus and others you just intend to mention. In this way it sets your parameters. It defines any terms or concepts that you need and acknowledges possible issues raised by the question and explains your approach. It could include a comment upon the importance of the topic. It may act as an overview...
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...WRITING THE CRITICAL ANALYSIS The following format for writing a Critical Analysis constitutes an excellent initiation to the literary essay. These steps teach you to write, and think ‘up’ the Taxonomy. These are the preliminaries to the literary essay. DESCRIPTION: Give a brief description of the scene (comprehension, interpretation). This paragraph also includes a thesis statement from which this short essay flows ANALYSIS: In composing the analysis you are ‘writing to learn’ as you examine how the devices work in the literature. As you go through an analysis, select only those details on which the effect of the selection most obviously depends. (Whether or not the author ‘meant’ to use the elements in the way they did is a moot point.) Analyzing the creative product and how it works. (application, analysis). INTERPRETATION: Use all the knowledge gained from reading and analyzing the scene and put it together into a short discussion of the overall effects. Some questions to examine may be: What is the purpose of the scene? How does it develop character, conflict or theme? What are the explicit and implicit messages? What is its effect on its audience’s sympathies? (interpretation, analysis, synthesis) JUDGEMENT This is a summative statement about the learning / insight / understanding gained through the analysis of the scene. What have you learned through studying it – about the play, about the theme, about the craft of thegenre ingeneral, about the manipulation...
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...1 Overview of How to Write an Essay Writing essays is a major element of your education at the university level. Effective writing gives you the ability to express your ideas, theories, arguments, and projects clearly. The skills you acquire at the university level through writing essays will be aimed at practical business applications that you will be able to use in the workplace. The following information provides a succinct overview of the elements you need to know to begin writing an essay. It will help you on your writing journey. Types of Essays Narrative A narrative essay is a story told by a narrator. Generally, a narrative discusses the personal experience of the author (the first person point of view), but it can also be written about things that happen to others (third person point of view). A narrative typically involves characters, a setting, specific and vivid details, and a series of events that can include current incidents, flashbacks, or dialogue. Cause and Effect A cause and effect essay explores why events, actions, or conditions occur (cause) and examines the results of those events, actions, or conditions (effect). For example, a cause could be purchasing a new expensive home. The effect might be fewer family vacations, more time spent on upkeep, or less time with family because of extra work hours to pay for the home. Comparison and Contrast A comparison and contrast essay shows the relationship between two or more elements. The items can be compared...
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...have achieved the learning outcomes of the module, I'm going to ask you to do the following task: Write an essay with the title: 'Why it is important for my future career to know about the topics covered in EB3101' (800words) I realise that this will be a difficult essay for you to write, you will have to: 1) go back over the content of the module and read through the powerpoints for all the sessions 2) think about why topics such as genre, the language of public relations etc are important to somebody (you) working in China in 21st century 3) write the essay completely in your own words as you won't find anything about this in Wikipedia! Finally, given what you said about not being interested in the content of the module, you may have to use your imagination a bit too. I would like you to submit this essay through Turnitin on or before 27 February. If you have any questions, let me know. Please don't let me down again Finally, given what you said about not being interested in the content of the module, you may have to use your imagination a bit too. I would like you to submit this essay through Turnitin on or before 27 February. If you have any questions, let me know. Please don't let me down again Best wishes Chris you may want to refer to ANSOFF'S MATRIX OF GROWTH STRATEGIES to help you with this one. Firstly product development in the form of new flavours, types, improvements or added value would help increase market share in...
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...Essay on “Liking is for Cowards. Go for What Hurts” We’re spending more and more time online and less time out in the real world. But is modern technology really doing us harm? And are we missing out on a lot of important stuff when we hide behind our screens and use a mouse as our mouthpiece? These are some of the important question that arise from reading Jonathan Franzen’s essay, “Liking is for Cowards. Go for What Hurts” from 2011. The 51-year-old author puts our daily internet routines into perspective and forces us to think critically about what we are doing online. But he beats around the bush for a while before he starts presenting his actual message. He thus starts out sharing a personal experience of getting a new smartphone and uses this as a starting point for voicing his concerns. Jonathan Franzen is aware of the danger of scaring off those young readers who might be fed up with older people complaining about the youth of today, “Very probably, you’re sick to death of hearing social media disrespected by cranky 51-year-olds” (ll. 140-142). He therefore catches this young audience’s attention by comparing his relationship to his outdated smartphone to a relationship of romantic nature. He uses familiar expressions like “trust issues”, “accountability issues” and having “outgrown the relationship”. In this...
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...What Does a Good Essay Need? • An academic essay aims to persuade readers of an idea based on evidence. • An academic essay should answer a question or task. • It should have an argument. • It should try to present or discuss something: develop a ‘thesis’ or a set of closely related points - by reasoning and evidence. • An academic essay should include relevant examples, supporting evidence and information from academic texts or credible sources. 1. Starting Your Essay Although there are some basic steps to writing an assignment, essay writing is not a linear process. You might work through the different stages a number of times in the course of writing an essay. For example, you may go back to the reading and notetaking stage if you find another useful text, or perhaps to reread to locate specific information. Start work early You can’t write a successful essay unless you give yourself enough time to read, research, think and write. Don’t procrastinate or leave it until the last minute; start as early as possible. Define the question and analyse the task Writing down everything you know about a topic is not enough to make a good academic essay. Analysing, then answering the essay’s question or task is central. • Be sure that you understand exactly what the question requires you to do. • Identify the key words (like discuss or analyse) and clarify the approach you are required to take. See The Learning Centre guide ‘Answering Assignment Questions’ 2. Researching...
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...to visit family. Along the way of our trip, I noticed a billboard of a young kid carrying a teddy bear in his left hand and his right arm extended outwards towards the image of his father walking out of the door with the words dad please don’t leave, our family needs you, that particular image advertised for family therapy. The subject inspired me so much I started composing and writing music on my laptop computer during the long ride, at that moment I came to the belief that billboards are not only instrumental in convincing the public to purchase products or advertising or spread awareness, billboards images can be inspiring. Creatively, there are endless possibilities as to how we use our feelings and thoughts for images that can be inspiring. We can incorporate these visions with writing on so many levels because like they say a picture is worth a thousand words. Weather thinking critically about visuals, to writing an essay we can use images to reflect on our past with passion or however we choose to visualize images and use words. Our minds are so powerful that we can take poetry and visualize a theme in our minds just like the pictures on billboards. In the process of composing and writing music the image on the billboard really fascinated me with the idea of not only looking at billboards as adverting or just business, but captures my feelings with words...
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...authors show their awareness of the problem at hand but point the finger at two very different groups of people using factual and statistical evidence as well as personal opinions. Although both arguments are very valid, David Zinkzenko’s essay provides the reader with a lot more than opinion. The title in every essay brings it to life. A spunky title will keep your audience yearning to read what the writer has to say, while a boring title will readers doped up on energy drinks to get through what the writer has to say. David Zinczenko’s title, “Don’t Blame the Eater” catches the reader’s eyes. The title as a whole has the audience asking questions about the “eater”, and who blames them? However, the title of the second article, “What You Eat Is Your Business”, by Radley Blanko comes off as arrogant and insensitive to the reader. An example of a less arrogant title would be, “All You Can Eat”, this title would be more pleasing to the reader allowing them to imagine an all you can eat buffet. As a reader, I take immediate offense to the title because of the negative connotation it gives off. Without a strong claim, a paper has no foundation. Both author’s do exceedingly well when providing a powerful claim to their argument. In the essay “Don’t Blame the Eater” Zinczenko expresses his concern for obesity but argues that the consumer is not the one to blame, fast-food companies are. As he emphasizes on...
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