Premium Essay

Product Market Analys Paper

In:

Submitted By Shevy85
Words 400
Pages 2
This paper will talk about the product that I think could be advertised effectively. The product, which I choose to talk about, is a portable heater. I feel that this is product, which has potential to increase sells if this product had the right advertisement.
There are many types of media communication that are used every day for advertisement. The main media communications that are used are television, radio, Internet, and magazines. The product that I chose as not marketed effectively is the portable heater. However with my product all four of the media communications are not being utilized. At the present time print media is the only way that consumers are viewing any type of advertisement for my product.
I think the companies of portable heaters does not think that it is necessary for television, internet or radio advertisement because this product only really does well during the fall and winter seasons in the year. In today’s economy we as consumers have to buy thing at the right time in order to save money. With these communications the organization can get the product advertisement across by not limiting their sources to just one part of mass media. Often what many companies do is they only stick to one type of mass communication.
My recommendations of these companies are to make the television, Internet, and radio ads. Right now companies are only advertising in the weekly and monthly ads in such stores as Target, BJ’s, and Wal-Mart. Often this will be the only way that consumers know that the products are out and are in stock. If we market the products on radio’s and television from the end of summer or mid summer I trust that sale will boost more. This is because many people use portable heaters. In today’s marketing there are ads that are being seen everywhere. Such places ads are being seen are in the intermission on Internet games, and on cell

Similar Documents

Premium Essay

Professor

...Cost Control Conte nts Pref ace to the New Edition The Cost Manager’s Toolkit – PDA-size Summary 1 GOOD COST MANAGEMENT The Unsung Hero Cheaper and Better Managing and Cutting Costs – Intelligently 2 COST LEADERSHIP A Challenging Base Case Indiv idual Accountability Persistence A Continuous Improv ement Culture Short Timef rames Feedback Loops Strategic Skepticism Top Team: Finance Top Team: Human Resources Role Models Toolkit – Cost Leadership 3 TECHNIQUES AND TACTICS Understanding Cost Dy namics Management Accounts and Metrics Bang f or Buck Slice and Dice Understanding Natural Cost Trends Cash Cost Not P&L Cost Best Practice (and Lev el Play ing Fields) Competitiv e Analy sis Toolkit – Techniques and Tactics 4 PEOPLE Why Is People Cost So Problematic? Hiring Pay ing Technology and Productiv ity Firing Managing the Av erage Perf ormer Minimizing the Core Organization Toolkit – People 5 SUPPLIERS Who Manages Supplier Costs? Understand the Balance of Power Consolidate to Fewer Better Suppliers Negotiate Intelligently Don’t Get Locked In Manage Total Cost of Ownership Get Tough on the Costs of Serv ices Toolkit – Suppliers 6 COST CUTTING CASE STUDY Month 1 Month 2 Month 3 Month 4 7 WIRED AND GLOBAL The Internet Globalization Toolkit – Wired and Global 8 LATERAL THINKING Indirect Cost Generators Let the Customers Do the Work Cost into Rev enue Toolkit – Lateral Thinking ...

Words: 63341 - Pages: 254

Free Essay

Business

...Analysis International Man nagement – Assignmen 2 nt Candidate: Emad Abou uElgheit ISM - International School of Manageme f ent Doctor of Philosophy ( P (Ph.D.) Presented to: Professor Peter Horn t P 26 July 201119 July 2011 1 Word Coun 3,706 nt: 1 WHIRLPOOL’s GLOBAL STRATEGY CASE ANALYSIS 2 Abstract The paper analyses Whirlpool Corporation’s Global Strategy case study conducted in the year 2001. The paper aims to spot key reasons behind the declining performance the company experienced in the late 1990s a few years after the start of its globalization plan in the year 1987. The plan initiated under the new leadership of David Whitwam encountered many problems in its early stages illustrated in a declining profitability in its home market, losses in the European market and failure in some of its joint ventures in the Asian market.1 With such poor performance and failure in achieving competitive edges in global markets, Whirlpool was at a great risk of losing huge investments made in foreign markets, and losing highly-potential market shares in emerging international markets to aggressive competitors. The paper illustrates core strategic mistakes around three main strategies; sourcing and operations, entry, and marketing strategies adopted. The goal is to address lessons learned from Whirlpool’s experience in globalization in order to shed light for future strategies or building globalization plans for small and medium enterprises aiming...

Words: 6106 - Pages: 25

Premium Essay

Walmart Project

...ORGANIZATIONAL STRUCTURE..........................................................................................................7 HISTORY OF WAL-MART..........................................................................................................................8 INDUSTRY ANALYSIS.................................................................................................................................9 MARKETING ANALYSIS...........................................................................................................................10 MARKET SEGMENT....................................................................................................................................11 MARKET SHARE.....................................................................................................................................13 DOMESTIC COMPETITORS 14 INTERNATIONAL COMPETITORS 15 CURRENT PRODUCTS...............................................................................................................................16...

Words: 12302 - Pages: 50

Premium Essay

Analysis of Samsung

...FIN 751 Financial Management Company Analysis for Samsung Jiachao Geng Tianyi Cheng St. Thomas University Feb 23, 2014 “I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed herein. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course and is not a replication of a paper submitted for another course.” Name of student:……Jiachao Geng………Tianyi Cheng………… Signature:………………………….………………………… Outline The introduction of Samsung…………….......................………………………….04 Document analysis……………………………....................………………………..05 SWOT analysis of Samsung……………………………...……….......…………….07 Modal analysis………………………..…………………….............................…….12 Conclusion...................................................................................................................16 References…………………………………………………….……………………..17 The introduction of Samsung Samsung has been found since 1938. In the past ten years, Samsung got the perfect grade in market of e-consumer. It arrived a new top in 2005, and Samsung surpassed Sony, LG and MOTO by the 15 billion of market value in the same year. This result made Samsung the twentieth in the word, and it was increased by 186% to the year of 2000. This efficiency also made it become the fastest developed enterprise from the...

Words: 2946 - Pages: 12

Free Essay

International Management

...Global Str s rategy Case Analysis International Man nagement – Assignmen 2 nt Candidate: Emad Abou uElgheit ISM - International School of Manageme f ent Doctor of Philosophy ( P (Ph.D.) Presented to: Professor Peter Horn t P 26 July 201119 July 2011 1 Word Coun 3,706 nt: WHIRLPOOL’s GLOBAL STRATEGY CASE ANALYSIS 2 Abstract The paper analyses Whirlpool Corporation’s Global Strategy case study conducted in the year 2001. The paper aims to spot key reasons behind the declining performance the company experienced in the late 1990s a few years after the start of its globalization plan in the year 1987. The plan initiated under the new leadership of David Whitwam encountered many problems in its early stages illustrated in a declining profitability in its home market, losses in the European market and failure in some of its joint ventures in the Asian market.1 With such poor performance and failure in achieving competitive edges in global markets, Whirlpool was at a great risk of losing huge investments made in foreign markets, and losing highly-potential market shares in emerging international markets to aggressive competitors. The paper illustrates core strategic mistakes around three main strategies; sourcing and operations, entry, and marketing strategies adopted. The goal is to address lessons learned from Whirlpool’s experience in globalization in order to shed light for future strategies or building globalization plans for small and medium enterprises aiming to have...

Words: 6106 - Pages: 25

Free Essay

Global Innovation

...capabilities required, visit: www.booz.com/innovation-profiler. RESOURCES Barry Jaruzelski and Kevin Dehoff, “Profits Down, Spending Steady: The Global Innovation 1000,” s+b, Winter 2009: Last year’s study showed that most companies were sticking with their innovation programs in the early stages of the recession — and many were boosting spending to compete in the upturn. Barry Jaruzelski and Kevin Dehoff, “Beyond Borders: The Global Innovation 1000,” s+b, Winter 2008: This study revealed for the first time how R&D money is benefiting most parts of the world. Barry Jaruzelski and Kevin Dehoff, “The Customer Connection: The Global Innovation 1000,” s+b, Winter 2007: This study identified the three distinct innovation strategies: Need Seekers, Market Readers, and Technology Drivers. adv ertisement Published: November 3, 2010 / Winter 2010 / Issue 61 Barry Jaruzelski and...

Words: 8197 - Pages: 33

Premium Essay

Marketing Research

...evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.”[1] It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.[2] Marketing research is often partitioned into two sets of categorical pairs, either by target market: • Consumer marketing research, and • Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: • Qualitative marketing research, and • Quantitative marketing research 1 Role The task of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information...

Words: 5962 - Pages: 24

Premium Essay

Bottled Water Industry

...due to the geographic locations. There are about 884 million people do not have access to clean and safe water. (World Health Organization, 2012). At the meantime, studies shows that limited availability of safe drinking water, and growing awareness among people to safeguard their health using bottled water, the bottled water industries boomed over those developed countries (Anisur Rahman, 2007). From 2001 to 2011, the United States alone had produced 5,185.3 millions of gallons of water to 9,107.3 millions of gallons of water, and had an increasing revenues from 6,808.4 millions of dollars to 11,083.8 millions of dollars (Beverage Marketing Corporation, 2006). As the bottled water market grows mature, it accounts for 1% of total GDP of the United States and Canada respectively in 2011. This paper is aimed at critically examining the overall bottled water production and its side effects on human health and environment in North America. It is organized as follows: it discusses where the water from and how it was processed and its affects on health, and government regulations and standards, plus the general energy consumption brought by the production line; then it explores how the used bottles are recycled and disposed; finally it compares the overall quality between bottled water and tab water, and the standards between them. Macroeconomic Approach – The Bottled Water Industry As more and more bottled water company try to...

Words: 2556 - Pages: 11

Free Essay

Advantages and Disadvantages of Using Predefined Process Models

...Advantages and disadvantages of using predefined process models Bjørn Andersen Department of Production and Quality Engineering, Norwegian University of Science and Technology S.P. Andersensv. 5, N-7491 Trondheim, Norway E-mail: Bjorn.Andersen@ipk.ntnu.no Tom Fagerhaug SINTEF Industrial Management, Productivity and Project Management S.P. Andersensv. 5, N-7465 Trondheim, Norway E-mail: Tom.Fagerhaug@indman.sintef.no Abstract The purpose of this paper is to discuss advantages and disadvantages of using predefined process models in process orienting an organization. The paper has five main parts. First, process orientation of enterprises is described briefly. Then, a standard process model for IT service management is presented. Third, a case where this model has been implemented is discussed. Fourth, the experiences from the case are presented. Finally, the need for standard process models in other industries is discussed. Following the conclusion that indeed such standard models could be helpful in many industries, a process for developing such models is outlines along with some requirements for them. Keywords: Process orientation; business process modeling; the ITIL model The concept of process orientation The traditional way to organize enterprises and indeed all types of organizations is through the formation of departments consisting of individuals with the same or similar area of expertise. Up to a few years ago, this way of organizing was highly dominant. Organizing...

Words: 5295 - Pages: 22

Premium Essay

Strategic Innovation Management in Global Industry Networks

...technological innovations transcending that of a single company, and that strategic innov ation m anag eme nt in global high technology industries incorporates a shared business creation process structure involving as many industry value chain partners as possible. Key words: Global high technology industry networks, strategic innovation manageme nt, TFT L CD industry INTRODUCTION Globalization, de-regulation an d inno vative communication technologies have radically transformed the nature of opportunities and threats confronting corporations in such high technology sectors as the TFT (Thin Film Transistor) LCD (Liquid Crystal Display) industry. While long term m arket su stainab ility is ephemeral, new business creation (based on innovative product development) must be grounded on...

Words: 7166 - Pages: 29

Premium Essay

Data Minig

...Technology in Society 24 (2002) 483–502 www.elsevier.com/locate/techsoc Data mining techniques for customer relationship management Chris Rygielski a, Jyun-Cheng Wang b, David C. Yen a,∗ a Department of DSC & MIS, Miami University, Oxford, OH, USA b Department of Information Management, National Chung-Cheng University, Taiwan, ROC Abstract Advancements in technology have made relationship marketing a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining—the extraction of hidden predictive information from large databases—organizations can identify valuable customers, predict future behaviors, and enable firms to make proactive, knowledge-driven decisions. The automated, future-ori- ented analyses made possible by data mining move beyond the analyses of past events typically provided by history-oriented tools such as decision support systems. Data mining tools answer business questions that in the past were too time-consuming to pursue. Yet, it is the answers to these questions make customer relationship management possible. Various techniques exist among data mining software, each with their own advantages and challenges for different types of applications. A particular dichotomy exists between neural networks and chi-square automated interaction detection (CHAID)...

Words: 8031 - Pages: 33

Premium Essay

Pepsi Case Study

...CASE STUDY: THE PEPSI REFRESH PROJECT   2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework to review the project and from there analysis of the project will take place using industry information and reviews. Lastly, implication for other ICT competitions will be discussed. Overall, this study explores the Pepsi Refresh Project’s effect on sales and corporate loyalty of consumers for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT   3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project was started in February 2010 using dollars annually used for Super Bowl advertising by PepsiCo and instead directed towards a grant-funding program to find solutions in betterment of communities (Pepsi, 2011a). The project utilized crowdsourcing for both submission and judging. The study will use The Knight...

Words: 3931 - Pages: 16

Free Essay

Architecture

...State Environment Related Issues ENVIS Newsletter DEPARTMENT OF FORESTS, ECOLOGY & ENVIRONMENT, GOVERNMENT OF KARNATAKA January 2007 Vol.2 No. 6 Utility bonanza from dust F ly ash is one of the numerous substances that cause air, water and soil pollution, disrupt ecological cycles and set off environmental hazards. environmental dangers. Both in disposal, as well as in utilization, utmost care has to be taken, to safeguard the interest of human life, wild life, and environment. FLY ASH FLY The combustion of powdered coal in thermal power plants produces fly ash. The high temperature of burning coal turns the clay minerals present in the coal powder into fused fine particles mainly comprising aluminium silicate. Fly ash produced thus possesses both ceramic and pozzolanic properties. When pulverised coal is burnt to generate heat, the residue contains 80 per cent fly ash and 20 per cent bottom ash. The ash is carried away by flue gas collected at economiser, air pre-heater and ESP hoppers. Clinker type ash collected in the water-impounded hopper below the boilers is called bottom ash. The World Bank has cautioned India that by 2015, disposal of coal ash would require 1000 square kilometres or one square metre of land per person. Since coal currently accounts for 70 per cent of power production in the country, the Bank has highlighted the need for new and innovative methods for reducing impacts on the environment. ...

Words: 4413 - Pages: 18

Premium Essay

Research

...Running head: CASE STUDY: THE PEPSI REFRESH PROJECT Case Study: The Pepsi Refresh Project Emily M. Kamischke Elon University 1 Author Note Emily M. Kamischke, Masters of Interactive Media, Elon University Correspondence concerning this article should be addressed to Emily Kamischke, ekamischke@elon.edu CASE STUDY: THE PEPSI REFRESH PROJECT   2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework to review the project and from there analysis of the project will take place using industry information and reviews. Lastly, implication for other ICT competitions will be discussed. Overall, this study explores the Pepsi Refresh Project’s effect on sales and corporate loyalty of consumers for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT   3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project...

Words: 3974 - Pages: 16

Premium Essay

Hi Qualily Management

...------------------------------------------------- ------------------------------------------------- Quality Managerment ------------------------------------------------- --------------------------------------------------------------------------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Prepared for: ------------------------------------------------- Mr.John A (Lecturer) ------------------------------------------------- Banking Academy, Hanoi ------------------------------------------------- BTEC HND in Business (Accounting) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Prepared by: ------------------------------------------------- Nguyễn Thùy Trúc – Rose – F06A ------------------------------------------------- Registration No: ITP S07 - 015 Contents Summary 3 Introduction 4 Main Body 5 1. Identify IOS9000, Six Sigma, Lean 7 2. Compared and contrast. 8 3. What is customer satisfaction and how can measured? 12 4. Explain...

Words: 4655 - Pages: 19