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Product, Pricing, and Channels

In: Business and Management

Submitted By brandonp9109
Words 2161
Pages 9
Product, Pricing, and Channels Paper
Learning Team A -
MKT/421
Professor Luis

Product, Pricing, and Channels Paper
The following paper discusses how the Grayl, a water filtration equipment manufacturer offers its personal water filtration device to a number of target markets such as those who are health conscientious, environmentally focused, outdoor enthusiast and travelers. The discussion covers a number of topics such as the product features and benefits, the phases of the product lifecycle, the packaging of the product, the pricing strategy, and the channels of distribution.
Product Features and Benefits
The Grayl is a water filtration cup that functions much like a French Press. Filtered, good tasting water is as convenient as ever with the Grayl. Simply fill the outer cup with water, press the inner cup in the outer cup, and in as little as 15 seconds the Grayl filters the water by isolating it in the inner cup. During the filtration, the Grayl removes, chemicals, metals, and most of the bacteria commonly found in unfiltered water. The Grayl thoroughly filters water using technology that features a triple-charged ion mesh that pulls germs and viruses out of the water with magnet-like force. It also features an anti-microbial agent that ensures freshness every time. Though convenient at home, school, or office, the Grayl will also eliminate worries about finding clean water when on-the-go for a number of reasons such as day-to-day mobility; outdoor and wilderness activities; or domestic and international travels. In addition, the Grayl is made of stainless steel. This feature makes it lightweight and durable for significant mobility and repeated filtration uses without worrying about chemicals or waterborne contaminants. With a lid that simply clicks between the open and closed position, spills are another needless concern. Finally as a...

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