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Product and Service Design

In: Business and Management

Submitted By candrika
Words 2137
Pages 9
Operation Management
Product and Service Design
Mc Donald Company

By

Dimas Candrika Usman Priyandono

Magister Manajemen
Fakultas Ekonomika dan Bisnis
Universitas Gadjah Mada
2015

History of Mc Donald

McDonald's Corporation is a fast food restaurant which is very famous and is one of the largest and has spread globally. The main dish in restaurants McDonald's is a hamburger, but also serves soft drinks, french fries and dishes that are maked to the restaurant where it is located. McDonald's emblem is two yellow bow that is usually displayed outside their restaurant and can be immediately recognized by the public.
The company's business began in 1940 with the opening of a restaurant by Dick and Mac McDonald in San Bernardino, California. They introduced the "Speed Service System" in 1948, which later became the basis pinsip modern fast-food restaurant. Early McDonald's mascot, named Speede, is a man with a hamburger-shaped heads that use a chef's hat. Speed was replaced by Ronald McDonald in 1963.
McDonald's does not currently make 1940 as the year of birth of the McDonald's restaurant. They selected 15 April 1955 when Ray Kroc bought McDonald's franchise license from Dick and Mac in Des Plaines, Illinois, as the day of his birth. Kroc later bought shares of McDonald's brothers and led the company to expand to the whole world. McDonald's shares went on sale to the public in 1965. Until 2004, McDonald's has 30,000 restaurants around the world with an average number of visitors to 50 million people and visitors per day danRestoran 1,700 people. According to recent data (2013) we can McDonald's has 33 510 pieces. fast food restaurants in nearly 119 countries, a number of 14 098 McDonalds stores are in the US, and 19 412 are outside the US.
The first McDonald's restaurant located in Plaza Sarinah in Indonesia, Jakarta and opened on February 21,

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