...iv. S.W.O.T Analysis of Inner City Corporation Strengths - Competitive prices of its products. - Steady growth in its market. - The company's reputation had been built on its fast service; it frequently supplied paint to contractors within 24 hours. Weaknesses - Customers view Inner City as a company that negotiates on price and payment out of desperation. - His plant manager's only experience has been that of a painter. - Operating without management controls or financial controls. - Inability to pay suppliers on time - Poor condition of facilities - All records are processed manually - Inventory records are not kept. - Lack of proper delegation of authority. Employees take turns making paint and driving the delivery trucks. - Unskilled employees. Opportunities - Considering a purchase of a computer to organize the business and reduce needless paperwork. - Consultants who are able to quickly spot problems in business. - The production of color paints Threats - The slowdown in the housing market combined with the slowdown in the overall economy caused financial difficulty for the company. - Walsh manages the corporation today in much the same way that he did when the business began. - Walsh lacked on giving trust to other people. - Rumors abound that the company is in difficult financial straits, that it is unable to pay suppliers, and it owes a considerable sum for payment on back taxes. - Paint contractors are hesitant...
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...Chapter 18 Comparison of Management and Financial Accounting The role of management accounting Management accounting differs from financial accounting in many respects: * Primary users * Management accounting information: managers, employees, supply chain partners * Financial accounting information: owners or stockholders, lenders, customers, government agencies * Report format * Management accounting: flexible format, driven by user’s needs * Financial accounting: based on generally accepted accounting principles * Purpose of reports * Management accounting: to provide information for planning, control, performance measurement, and decision making * Financial accounting: to report on past performance * Nature of information * Management accounting: objective and verifiable for decision making; more subjective for planning (relies on estimates) * Financial accounting: historical, objective, and verifiable * Units of measure * Management accounting: dollars at historical, current market, or projected values; physical measures of time or number of objects * Financial accounting: dollars at historical and current market values * Frequency of reports * Management accounting: prepared as needed; may or may not be on a periodic basis * Financial accounting: prepared on a periodic basis (minimum of once a year) Management accounting provides relevant information at each stage...
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...Situation (65 points) | 1. Market description | 20 | 2. Product review | 20 | 3. Competitive review | 20 | 4. Distribution review | 5 | B. SWOT Analysis | 20 | Overall presentation/use of academic research | 15 | TOTAL | 100 | Detailed Grading Criteria for Marketing Plan Term Project, Part 1 A. Current Marketing Situation (65 points maximum) 1. Market description (Section A.1, a–e) (20 points maximum) a. Segmentation b. Marketing targeting strategy c. Value proposition d. Factors influencing consumer’s behavior e. Buyer decision process Points Awarded | Assessment Criteria | 18–20 | Student demonstrates superior understanding of the marketing concepts and can apply them to the product/service scenario. Represents A-level work. | 16–17 | Student demonstrates good understanding of the marketing concepts and can generally apply them to the product/service scenario; may have a weak analysis of one or two of the concepts. Represents B-level work. | 14–15 | Student demonstrates an average understanding of the marketing concepts, may not be able to apply them in all instances, or offers analysis that is inconsistent or too generalized. Represents C-level work. | 12–13 | Student demonstrates a poor understanding of the marketing concepts or misses some of the concepts, relies too heavily on text language, cannot apply concepts to the product/service situation. Represents D-level work. | 0–11 | Student does not...
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...|[p|Strategic Analysis Model | |ic|Strategic Analysis includes the following: | |] |Industry Analysis | | |Strategy Description | | |Strategy Evaluation | | |Strategic Issues | | |Strategic Recommendations | | |Copyright 1996-2001 by Dr. William R. Boulton. | | |Understanding the Strategic Analysis Model | | |As shown in the following exhibits, strategic business analysis includes (1) industry analysis, (2) business...
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...Strategic Analysis Model Strategic Analysis includes the following: 1. Industry Analysis 2. Strategy Description 3. Strategy Evaluation 4. Strategic Issues 5. Strategic Recommendations Copyright 1996-2001 by Dr. William R. Boulton. Understanding the Strategic Analysis Model As shown in the following exhibits, strategic business analysis includes (1) industry analysis, (2) business strategy analysis, and (3) strategy evaluation and recommendations. Industry analysis begins with a definition of products and markets, skills and competitors contained within the industry, followed by industry structural analysis, and concluded with the identification of the key success factors for the industry. Business strategy analysis begins with a description of the strategic goals and business strategy of the firm. It's implementation is then analyzed in terms of the firm's functional and operational capabilities and the resulting financial and competitive performance. Strategic evaluation or SWOT analysis encompasses the internal and external factors that affect the company's business strategy. The business strategy is compared against the industry's key success factors and competitive resource requirements and the firm's internal capabilities and resources. Critical issues & Recommendations seek to identify the critical issues that the company needs to address. The analysis concludes with recommendations that address the critical issues and result in changes of product-market...
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...statement prove to be untrue, I /we recognise the right and the duty of the Board of Examiners to take appropriate action in line with University of Gloucestershire’s regulations on assessment. Signed ……………………………………. Date ----------------------- 2 Table of Contents 1 ASSIGNMENT BRIEF 2 3 LIST OF TABLES 5 1. Executive summary 6 2. Introduction 7 3. Marketing concept. 7 4. Market Orientation 9 4 Situational analysis 10 4.1 Customers 10 4.2 Company 11 4.3 Competitor 12 4.4 Context - Environment 12 4.5 Collaborators. 13 4.6 SWOT analysis 14 5 Marketing Strategy 15 5.1 Segmentation 15 5.2 Targeting 16 5.3 Positioning 16 6 Marketing Mix 19 Marketing mix is at the core of marketing according to Doyle and Stein XXXX, and it consists of the 4 Ps, Product, Price, Promotion and Place. However there have been additions to cater for the service industry, thus people, process and physicality have been added. These 7 Ps as they are now known, are ‘mixed’ to come up with a best strategy to take a product or service to market. However Doyle and Stein XXX argues that people tend to assume that the...
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...in the economy of United Stated. Billions of dollar transaction is occurring throughout the world through courier service. The courier company is also earning millions of dollar through those transactions. But this amount of money has made this business more competitive. In this report, we are going to find out those competitive factors for American Global Logistic. We will also find out a marketing strategy for this company. I am very happy to be a part of such important study. Contents 1.00. Introduction 1 Company Overview 1 2.00. Problem Statement 2 3.00. Methodology 1 4.00. Current Situation Analysis of the company 1 4.01. Situation analysis by marketing mix 1 4.01.01.Product 2 4.01.03 .Price 2 4.01.03 .Place 3 4.01.03. Promotion 3 5.00. Segmentation, targeting and positioning (STP) 3 5.01. Market segmentation 3 5.02. Positioning of the AGL 4 6.00. Environmental analysis 4 6.01. SWOT analysis of the company 4 6.02. PESTE analysis 5 6.03. Competitive analysis 6 7.00. Recommendations 7 7.01. By using S.M.A.R.T. goal 7 7.02. Recommendation by using 4p’s 8 8.00. Conclusion 8 References 8 1.00. Introduction A person or company who is responsible for exchanging items or materials between to different parties’ securely is called currier. Couriers are usually employed by a company that charges a flat rate to the party using the courier service. Federal Express, UPS, DHL, and the States Post all employ couriers to deliver mail and packages. Couriers are extremely...
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...Apple Analysis Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must...
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...Operations Management UTCC Product and Service Design School of Engineering The University of the Thai Chamber of Commerce Operations Management UTCC Operations Management UTCC Agenda • The need for product and service design or redesign • Sources of ideas for design or redesign • Design elements for both manufacturing and service. Operations Management UTCC Product and Service Design • Major factors in design strategy – – – – – Cost Quality Time-to-market Customer satisfaction Competitive advantage Product and service design – or redesign – should be cl se l ti d to a n o rg a n i ti n ’ stra te g y o y e za o s Operations Management UTCC Product or Service Design Activities • Translate customer wants and needs into product and service requirements (Hospital, Toyota) • Refine existing products and services • Develop new products and services • Formulate quality goals • Formulate cost targets • Construct and test prototypes • Document specifications Operations Management UTCC Refine existing products and services Operations Management UTCC Develop new products and services • Understanding the customer • Economic change: low or high demand, excessive warranty claims, the need to reduce costs • Social and demographic: aging baby boomers, population shifts • Political, liability, or legal: government changes, safety issues, new regulations • Competitive: new or changes products or services, new advertising/promotions ...
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...Background…………………………………………………………………3 Analysis of company situation………………………………………………....4-8 Analysis on market situation...............…………………………………….....9-12 Swot and competitor analysis ………………………………………………12-15 New product for McDonalds………………………………………………...15- 19 Future marketing strategy..................................................................................19-21 Financial forecast............................................................................................21-22 Conclusion……………………………………………………………......22 Appendix …………………………………………………………..........23-24 References…………………………………………………………….....25 INTRODUCTION Health care system is critically important around the world. And health care industry has always been a subject area with a strong international dimension. The health-care industry incorporates several sectors that are dedicated to providing health care services and products. According to industry and market classifications the health-care industry includes health care equipment and services as well as pharmaceuticals, biotechnology and life sciences, nursing homes, providers of health care plans and home health care. Consuming just fewer than 10 percent of gross domestic product of most developed nations...
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...previous chapter. In a practical way, we are going to transform the analytical findings from the past year into marketing objectives for next year. Chapter 2 out of 4 Marketing Objectives 3 2. Marketing strategic planning & objectives Past year analysis 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Next year’s objectives 2.1 Marketing strategic Environmental analysis Market analysis Competitive analysis Segmentation Marketing-mix SWOT analysis Positioning planning 2.2 Desired segmentation 2.3 Desired marketing-mix 2.4 SWOT-driven objectives 2.5 Perceptual gaps 1.8* Sources of info (research) 2.6 Sales forecast *Comment: the only section in chapter ONE that does not transform into an objective in chapter TWO is 1.8 Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 4 2.1 Marketing strategic planning Past year analysis 1.1 1.2 1.3 Next year’s objectives 2.1 Marketing strategic Environmental analysis Market analysis Competitive analysis planning A matrix called Product Market Growth Matrix, known more as Ansoff Matrix (Igor Ansoff, 1957) is a basic tool to clarify what is marketing strategic planning and how to use it. The background considerations of this model are to do with the following analysis: Business...
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...FINANCE IN VALUE CHAIN ANALYSIS—A SYNTHESIS PAPER microREPORT #132 OCTOBER 2008 This publication was produced for review by the United States Agency for International Development. It was prepared by DAI. FINANCE IN VALUE CHAIN ANALYSIS—A SYNTHESIS PAPER microREPORT #132 The authors’ views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. CONTENTS INTRODUCTION ................................................................................. 1 OBJECTIVE ................................................................................ 1 DEFINITION ................................................................................ 1 IMPORTANCE ............................................................................. 1 REPORT STRUCTURE ................................................................. 1 THE VALUE CHAIN ANALYSIS (VCA) FRAMEWORK ..................... 3 ANALYTICAL VCF FRAMEWORK WITH CASE-STUDY ILLUSTRATIONS ................................................................................ 7 UNDERSTANDING THE CURRENT CASH FLOW AND CREDIT STRUCTURE (ANALYTICAL PHASE) ............................................ 7 Intra-firm Finance ......................................................... 8 Finance Services Provision .......................................... 9 Inter-firm Finance (Governance) ................................ 10 UNDERSTANDING...
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...Broadening Perspective: Managerial Analysis Ideal Manufacturing Company is a company that is based out of Sycamore, Illinois, which has sustained a company that does research and production of farm related equipment. The company has been manufacturing the farming equipment for a number of years. Ideal Manufacturing has been the single supplier to outside manufacturing companies that are looking to hire research and development companies for special projects. The research and development department happenings have included an overhead cost center that delivers their services to the internal manufacturing departments. In-house the department’s costs have risen to an ultimate high, which has led to Ideal Manufacturing to begin to reflect on the idea of letting a much larger manufacturing company to be responsible for the hiring and the departments de elopement of special projects. There are four various types merchandise lines that are involved which is the market analysis, product design, product development, and prototype testing. Each one of these departments is designed to help create ranch, agronomic, and farmstead related type of machinery products. The research and development department has yet to sell its services to external organizations; however due to the extended past of achievements, bigger companies that also produce agronomic products have contacted Ideal Manufacturing Company has been contracted for the development and research of very specific assignments...
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...loyalty. 3013.1.3: Evaluating Feasibility and Profitability - The graduate evaluates the feasibility and profitability of new products and services within the organization. 3013.1.4: Marketing Strategy - The graduate designs a strategic marketing plan for a new product or service. 3013.1.5: Entrepreneurial Enterprise - The graduate identifies risks and opportunities for an entrepreneurial enterprise. Introduction: Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond. For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible. Select a business from one of the industries...
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...contact us at 1 300 88 1801 or the One Referral Centre or send us an email at info@smecorp.gov.my. [Place your business logo here] [Business Name] Marketing Plan Date prepared: [Date prepared] Prepared by : [Your Name] [Your Title] [Business Name] [Business Address] Table of Contents 1. Executive Summary 4 Objectives 2.1 Corporate Objectives 5 2.2 Marketing Objectives 5 Environmental Scanning 3.1 Market Analysis 5 3.2 SWOT Analysis 5...
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