...Marketing Products Kelly Bruning Marketing Management MKT500 July 28, 2013 As we prepare to bring NoSmoke to market, we have performed a full analysis of our product and have determined how its characteristics will impact our approach. According to the text MM2 (Iacobucci, 2012, p. 54), a product is “something that the company believes will benefit its customers.” No truer statement could be made about NoSmoke, which we believe will not only benefit our customers, but it will change their lives for the better. The proposed exchange with NoSmoke is simply this: buy our product, and we will give you freedom from tobacco addiction for the rest of your life. It would seem to need no marketing at all! No product, though, not even the best of the best, can stand out in today’s cluttered marketplace without marketing. NoSmoke is a natural herbal, non-medicinal smoking cessation aid product that has been developed and used privately with a high degree of success by the doctor and physical therapist who developed it. We will be entering an estimated $450M market with numerous competitors, and we intend to clearly communicate how and why NoSmoke stands out among the other smoking cessation aids currently available (Johnson, 2009). Many questions can surround herbal supplements. Customers will want to know what it is made from, how it is used, why it works, and whether there are any special instructions they must follow when ingesting it, such as taking the product with...
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...telecommunications products which includes Voice over Internet Protocol (VoIP), wireless, satellite TV, local telephone services, broadband Internet, home security services and more. The company distributes its products and services through a network of dedicated Independent Marketing Representatives (IMR). I recently made an investment to join this organization as a marketing representative and I will start selling the various products and services offered by 5LINX. However, as an independent entrepreneur I will market my business under the name of Liberty Telecommunication Enterprises, Inc. Product Offerings & Primary Characteristics Service Component & Product Enhancement Liberty Telecommunication, Inc. offers a variety of services including mobile phone, security systems monitoring, high-speed internet, merchant processing services, satellite TV, ID guard, text alert, and merchant processing services. Product Lines: Breadth and Depth Business Changes in Response to Industry Changes Description Liberty Telecommunication Enterprises, Inc. (LTE, Inc.) was started in March 2012. This business was started out of my home in Virginia. I entered into an agreement with 5LINX Enterprises to sell telecommunication products and services to both businesses and individuals. These product and services are used by the majority of households in the US daily. This business provides the opportunity for me to do network marketing. Network marketing according...
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...Principles of Marketing T/Thurs Chapter 6 Activities: 1. The three television commercials designed to persuade buyers to view the products being advertised as shopping items would have to be 1) Abercrombie & Fitch clothing line, 2) Samsung for their 3D LED TV, and 3) CoverGirl makeup. The similarities for all three of these commercials are to sell their product to the consumers, entice consumers to buy their product, and have the consumers feel as if they need the product. Also, I would have to say that all three commercials are clever, effectively marketed. Each of the TV commercials is less or a little more than 30 seconds which depends on how much the company willing to pay for their product’s exposure. Each commercial has a target market they want to reach and the success of the product depends on the consumers buying their product. The three brands throughout the years have shown brand loyalty and I believe that it is what keeps them so successful and current. I want to start off talking about Abercrombie & Fitch; they are never out of the limelight. I would have to say they are the most controversial successful retail company that continues to push the envelope when they run commercials or poster ads. I truly believe that there isn’t any bad publicity for this company “controversy sells.” The market demographics are tailored to the young teenagers who have the disposable income to spend their money or have a say where they want their parents to spend...
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...for the product as“Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaulis a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Jaul would be launched in the market at250 ml. 500 ml.and1 Litre bottle. We have set a reasonable price for the product so that all kinds of people can afford to buy this soft drink. We have followed theTarget Costingpricing approach. We would gain a competitive advantage, as this is a first hit in the market. We have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Green Coconuts are not available all the time. For example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to drink green coconut water he cannot find it easily. It is not always found in the right place at the right time. If we launch our product in the market, a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includeshealth conscious people, sick people, sportsperson& many other consumers, which we have segmented from theDemographical,Geographical,Psycho graphical&Behavioralpoint of view. We have prepared a financial documentation for this feasibility plan of a new product. As we are...
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...Marketing Products Iran Country and Culture Overview Iran is one of the oldest civilizations on earth. Dating back to 3800 BCE it is a nation of strong tradition and cultural roots. To the western eye the most prominent factor is probably its Islamic influence. The majority of Muslims in Iran belong to the Twelver Shia branch of Islam. Islam has come under much scrutiny from the western world regarding the strict rules and regulations especially about how women are encouraged to dress. At the same time, Iran protects its culture and religious preferences and is typically wary of outside influences. As a nation Iran is almost a third of the size of the U.S. with a population of 75 million. It is a sizeable market, which makes it an interesting subject to investigate how it interacts with advertising as an Islamic nation. Other notable population factors include a very low divorce rate of only 2%, attributed to its Muslim majority population. Before considering how the nation interacts with advertising, it is important to look into how the nation might see advertisements, and find its involvement with different media channels. In Iran about 89% of homes have a TV. This is comparable to nations of the western world, by comparison in the U.S. . However, total internet enabled homes in Iran is only 12% or 10 million users, which is only a fraction of U.S. rate. Indicating it is more difficult for Iranians to access the internet from home and they may be using...
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...FIN/571 Week 4 Analyzing Pro Forma Statements Decide upon an initiative you want to implement that would increase sales over the next five years, (for example, market another product, corporate expansion, and so on). Using the sample financial statements, create pro forma statements of five year projections that are clear, concise, and easy to read. Be sure to double check the calculations in your pro forma statements. Make assumptions that support each line item increase or decrease for your forecast-ed statements. Discuss and interpret the financials in relation to the initiative. Make recommendations on potential discretionary financing needs. Pro Forma Statements This individual assignment presents an initiative that can be implemented to increase sales over the next five years. The purpose of this assignment is to present pro forma statements of five year projections, and to make assumptions that support each line item increase or decrease for the forecasted statements. Furthermore, this assignment will discuss and interpret the financials in relation to the initiative. It will make recommendations on potential discretionary financing needs. Finally, this assignment will present an analysis of the company's short term and long term financing needs, and determine strategies for the company to manage its working capital. In today’s business world it is very important to understand the business environment and create strategies according to market fluctuations. As...
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...occasion. Once Ochs-Sulzberger had reinvented the newspaper by spending heavily to add new sections and a profusion of color illustration. Sulzberger made the Times the first and the only metro newspaper to broaden the distribution in America. The circulation of the newspaper expanded beyond the border the New York City and entered the new markets throughout America. However, the Times is struggling again to sustain as its circulation is experiencing competition from USA Today and The Wall Street Journal. In 1998, the Times had lost 96,000 subscribers in the home city. The management of the New York Times need to take serious steps to revive sales that have declined steadily due to the rise of internet media and social media. Creating a marketing plan and spending on advertising is one way to reach out to the consumers. YouTube ads are a convenient way to make customers aware of the quality of the newspaper. The article mentioned that the Times is facing a stiff competition from the digital media, despite the fact the Times provide quality information as claimed by Sulzberger (New York Times, 2005). Digital media is widely used by millions at very low cost. Therefore, I think Arthur Sulzberger needs to enter cyber space where newsreaders can access to the quality...
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...Fruits and Vegetable the better choice Leandrea A. Kelly Com/100 Introduction to Communication April 7, 2014 Jonathan Page A product that is not being marketed effectively is fruits and vegetables. Companies use television and magazines as their means to market fruits and vegetable as the healthy choice, but they have fell short of getting people to purchase it. You hardly ever see an ad on tv showing the importance of use fruits and veggies as a healthy alternative to fast food. When they advertise in magazines it usually in the various food magazines that are out. They go out of their way to use billboards and radio to market everything else, rather than something that could make a change in our will being. I think these types of advertising were used to entice the viewer to go out and buy the products that is being advertised. They haven’t influenced consumers to go out and get fruits and vegetables because of the lack of the visual appeal. You don’t get the WOW factor when it comes to the health benefits of eating more fruit and vegetable. When big companies usually advertise products. They go all out and use celebrities, funny characters, an even children to sale. For instance, how likely would it be for someone to see a commercial on a snickers bar vs a commercial about and apple. The snickers commercial will have flowing chocolate, celebrities, and music to go along with it. When it comes to the advertising for the apple. At the most you will get a farmer in...
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...Product and service marketing are fundamentally different A service, unlike products, is an action that one person can offer another that is intangible and does not result in ownership of a physical product. Different marketing tactics work better for services versus products. A business needs to develop marketing plans for both services and products. A few of the differences between service marketing and product marketing, when a business markets a service, they are actually marketing a relationship and value. This relationship and value needs to be marketed differently than if the business is marketing products. Another difference between marketing services and marketing products is that when a customer buys a service, the customer is buying something that is intangible, instead of a tangible product, like a television, phone, or a tablet computer. Also, a customers’ idea of a service is often times based on the reputation of a single person and not a brand or product. Instead of building a reputation based on the quality of several different products, a service reputation is built on how well a person delivers on the service offered. For example, how well a retirement fund manager does managing a stock portfolio. Lastly, it is relatively easy for a consumer to compare the quality of different products. It is easy to see if one television has a better picture than another side by side, or if on computer operates faster than another, or the quality of two different vehicles...
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...Marketing plan for McWendy 1. Company overview As one of the largest fast food corporation in Singapore, McWendy is a chain of fast food restaurant primarily sells taco wraps, salads and bread. While its main focus is fried chicken, McWendy also offers a line of grilled and roasted chicken, side dishes and desserts. McWendy has in the most recent, introduced a new chicken menu that includes chicken toss salads, snack wraps and local delights flavored chicken fries - Hainanese Chicken Fries. McWendy’s slogan is “ We do Chic-Ken Right”. Millions of people have come to love McWendy one of a kind chicken and Singapore style dishes. Essentially, McWendy serves estimated half a million customers every day around the world. 2. Target Audience Description McWendy's has different market segment as compared to street food store selling fried chicken. There is difference in terms of the needs of customers. Singapore being a multi-racial country, McWendy realized the importance of providing the food to HALAL group. McWendy focus on low to middle income group, targeting on men and women age 21 to 30 years old, especially for people with a busy lifestyle. These groups can afford McWendy without bursting their pocket. Hainanese chicken, being the local delights, is not only popular with the locals; tourists who visit Singapore will also be attracted to this new food product. In other words, the new hainanese chicken fries will be an iconic representative in Singapore. This...
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...Market-Product Analysis: Minnesota Lions Eye Bank Abstract The Minnesota Lions Eye Bank (MLEB) is a non-profit organization responsible for the recovery, processing and distribution of ocular tissue used for transplant and/or research purposes in the state of Minnesota, western Wisconsin and eastern North Dakota. The primary products the produces are corneas, sclera and whole globes. In North America and Asia there is a large demand for ocular tissue for transplant as well as research and training purposes. In order to maximize financial resources the MLEB must utilize a Market-Product grid to identify markets and the products in most demand in the implementation of direct marketing techniques to targeted consumer populations. The target consumer populations include fellowship-trained ophthalmologist in cornea surgery, ocular researchers and eye bank professionals. Market-Product Analysis: Minnesota Lions Eye Bank The Minnesota Lions Eye Bank (MLEB) is a non-profit organization and one of the most reputable eye banks in the world, (Minnesotalionsvisionfoundation.org, n.d). It is a well-known leader in the United States for providing eye tissues for transplant and research purposes. The MLEB serves the communities of Minnesota, western Wisconsin, and eastern North Dakota by recovering cornea and sclera allografts from consented donors for transplant and research/training, (Minnesotalionsvisionfoundation.org, n.d). Since being founded in 1960 the Minnesota Lions Eye...
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...Hilti Rotary hammer TE 1 Marketing plan Hilti in brief Hilti provides leading-edge technology to the global construction industry. Hilti products, systems and services offer the construction professional innovative solutions with outstanding added value. The headquarters of the Hilti Group are in Schaan in the Principality of Liechtenstein. Some 22,000 employees, in more than 120 countries around the world, enthuse their customers and build a better future. The corporate culture is founded on integrity, courage, teamwork and commitment. Hilti excels through outstanding innovation, top quality, direct customer relations and effective marketing. Two-thirds of the employees work directly for the customer in sales organizations and in engineering, which means a total of more than 200,000 customer contacts every day. Hilti has its own production plants as well as research and development centers in Europe, Asia and Latin America. Founded in 1941, the worldwide Hilti Group evolved from a small family company. Since 2000, the Martin Hilti Family Trust holds all shares and, since January 2008, all participation certificates of Hilti Corporation. This safeguards the further development of the company founder Martin Hilti’s life’s work in the long term. Hilti upholds a clear value orientation and pursues a policy of stakeholder value. Integrating the interests of all the company’s partners – customers, suppliers and employees – into its strategy and actively...
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...and Oracle more than 9 years. Experience in development of new templates across multiple client segments (corporate, commercial, private banking & financial institutions), industry verticals (energy, financial services, industrials, agriculture etc), geographies (Asia Pacific, Europe, Latin America). Area of Expertise : Financial spreading of any company & saving a snapshot during loan approval process, Internal Credit Risk rating generation based on historical & estimated financial data also scoring a company based on qualitative data, Peer comparison & industry trend analysis, Projection & forecasting, Adhoc and on the fly report and Early warning Area of Interest : IT enabled Banking / Financial services Area of Expertise : Product Marketing, Business Development, Bid Management and Tendering, Technical & Commercial Negotiations, Order Execution - Co-ordination with commercial, production, quality assurance & logistics, Finished Goods Management, Receivables Management, Data analysis Area of Interest : Business...
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...Running head: Marketing Strategy for Products Discuss the type of product the company will offer and identify its primary characteristics. The type of product the company will offer is a game system called the Genius 3D. Some of the primary characteristics of this gaming system are portability, 3D graphics and twelve month warranty. The Genius 3D game system has the ability to be played anywhere at any time. Genius 3D is the size of the Blackberry Playbook tablet, which is seven inches. It has a screen, keyboard, and up to four USB controllers that are the size of an iPod. The controllers can be wireless, and then there are some with cords, so it just depends on the user’s choice. The controllers of the Genius 3D is fully touch screen, so there is no major risk of buttons popping of the controller. Instead of constantly rolling up the controller when the user is done playing, the controller has a button that retracts the cord itself, so there is a less chance of shortage within the cord. Genius 3D comes with a carrying case that can hold the game system itself along with the controllers. Genius 3D has 3D glasses that does not require the user to have 3D glasses. The 3D graphics has high definition. The graphics makes the game seem as if it can reach out and touch you. First-person shooter games are great to play on the Genius 3D because it brings the graphics out even more to the user, and it makes them feel like they are actually in the game. Genius 3D has the...
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...2.1 product and services marketing 3. Critically examine the winning strategy of Indigo Airlines which has recently posted net profit. Identify and evaluate the reasons for the failure of other Airlines. INDIGO AIRLINES Was an American airline headquartered in Chicago, Illinois. It is generally regarded as the world's first business jet airline. It was founded in 1997 by aviation veteran and University of Chicago graduate Matt Anderson business executive and Embry-Riddle Aeronautical University alumnus John N. Fenton and McKinsey consultant and MIT PhD Tom Svrcek. Its headquarters were first located in Chicago's Near North Side, and later at Chicago Midway Airport WINING STRATEGY OF INDIGO AIRLINES: Consumer response to Indigo was strong. The company held a perfect[clarification needed] safety record and delivered unusually[clarification needed] high on-time and flight completion performance. Its passenger repeat rate was nearly 100% and its revenue per passenger mile or yield, over $1.00. The company was actively followed by major media including The Wall Street Journal, The New York Times, the Financial Times, Fortune, Time, USA Today, CNN, CBS and ABC television and was featured in a 2001 Pulitzer Prize winning article in the Chicago Tribune.[citation needed] Indigo also became the object of organized lobbying from Congressman Steven Rothman of New Jersey (D-NJ9), who felt that Indigo represented unwelcome expansion at New Jersey's Teterboro Airport.[citation...
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