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Professional Summary of Boston Beer Co

In: Business and Management

Submitted By mbwhalen2
Words 19150
Pages 77
Table of Contents

Introduction: Page 2
Central Content: Page 9
Quantitative Analysis: Page 9
Profit, Equity, and Share Value Management: Page 10
Debt Management: Page 15
Cash management: Page 18 Asset management: Page 21
Qualitative Analysis: Page 23
Organizational Citizenship: Page 24
Strategic Positioning: Page 30
Summary: Page 33
Appendix: Page 38
PCS Data Sheets: Page 38 Works Cited: Page 89

Introduction

Boston Beer Company (SAM) is one of the fastest growing breweries in the United States of America currently holding the largest market share of craft brewers in the country, and 6th largest of all brewers. Founded in 1984 in Boston, Massachusetts and staying true to both its local and family roots, this high quality beer has become an icon throughout the nation. Another extremely successful and predominant corporation in the beverage-alcohol industry is that of Anheuser-Busch Inbev SA (BUD) which will serve for the purposes of this paper as a benchmark for how a firm should be performing and operating in this field. Being that Anheuser-Busch has been operating since 1852, has 13 breweries nation-wide, and is one of the most iconic breweries in the world, it truly is a unique comparison of “David vs. Goliath” for these two companies.

The History of the Boston Beer Company

Jim Koch, founding member of The Boston Beer Company, has a long proud history of brewing a robust, full flavored beer in his family. In fact, it was his great-great grandfather Louise Koch, who concocted the original recipe for the brands metaphorical bread and butter
“Samuel Adams Boston Lager” which is by far the bestselling brand in the portfolio of beers the company holds and distributes. The “Sam Adams” name (also the inspiration for the NYSE ticker the company holds “SAM”) was dubbed after the American patriot from Boston of the same name because of...

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