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Profile of Social Media Users and Implication for Improving Teaching-Learning Process

In: Computers and Technology

Submitted By Ecapaguirigan
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PROFILE OF SOCIAL MEDIA USERS AND IMPLICATION FOR IMPROVING TEACHING-LEARNING PROCESS AMONG 2nd YEAR BUSINESS ADMINISTRATION STUDENTS OF THE UNIVERSITY OF THE EAST-CALOOCAN ON THEIR 1ST SEMESTER ACADEMIC YEAR 2014-2015

In partial fulfillment
Of the requirements for
Technical Research and Report Writing
By
Evangelista, Paulene P.
Fajardo, Lyra F.
Munoz, Elizabeth P.
Paguirigan, Jann-Erika A.
Reyes, Jaien Denise

CHAPTER 1
Profile of Social Media Users I. Introduction Social media is a popular trend today, especially among college students. Businesses are always looking for new ways to reach customers, especially ones readying to enter the work force. It helps us to interact to the other people around the world.As what Daniel Goleman said (Daniel Goleman, 2013) “Smart phones and social media expand our universe”. We can connect with others or collect information easier and faster than ever. In today’s world where Internet has experienced tremendous growth, social networking sites have become highly significant in peoples’ lives. Social networks are most commonly seen as a technology used only for entertainment purposes. However, they can also be used for serious purposes in business and education environments because they are powerful tools that can accomplish various roles and purposes. It is important to do research on them from an information system and information science point of view by analyzing user information behavior so we can see trends and issues in behavior in connection with these systems.In recent years, social media has played an ever-larger role in multiple aspects of daily life, from marketing to medical care. An August 2013 report by the Pew Research Center found that 72% of American adults use one or more social networking sites, up from about 60% in 2010. Among adults, those ages 18 to 29 are more likely (89%) to use

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