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Profit Maximization and Wealth Maximization

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Profit Maximization and Wealth Maximization
An activity or decision is not useful unless it has an objective attached and this is the same goes for Financial management.
Traditionally, profit maximization considered as objective of finance management and a lot of us currently look that as a short term approach which is true. It also suffered from serious limitations and is currently discarded as a main objective of finance management
Profit maximization in the organization are aimed towards keeping profit as #1 priority which in other words, means that all the unprofitable ideas, projects gets rejected/put on hold vs. others.
On one hand where Profit maximization can be justified on multiple ground like * The main aim of most organization is to earn profit * Profit can be suitable criteria to measure success * Efficient utilization of resources that can further maximize the profit * Profit maximization can lead to welfare of society
It is also criticized on the basis of * Vague and ambiguous – As the ‘term’ profit is not defined * It ignores time value of money * Quality of benefit is ignored * Value for owners ignored * It is based on accounting policy which can be altered
On the other hand, In current phase Shareholder Wealth maximization looks at the long term approach
It accumulates * Market value of shares or market capitalization which is nothing but Market price per share * no of share * Reserves and surplus * Accumulated profits
The focus of wealth maximization is on maximizing price per share so that total wealth of a shareholder gets maximized. The shareholder can express his disinterest with regards to progress of the organization, they simply sell the shares which further can be derived as loss in wealth of the organizations, in other words, fall in share prices.
To attain Shareholder wealth

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