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Programing

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Submitted By benitra
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JOY’S TOYS MISSION STATEMENT

Joy’s Toys produces a wide line of moderately priced educational toys for preschool and young school-aged children. We service a four-state area surrounding Missouri and sell directly to schools or school district buying centers. Our first product priority is quality. We would rather lose a sale by being overpriced than sell low-quality merchandise. We offer quick and accessible service and repair on all merchandise we sell.

We care about children and view their education as the critical part of our task. Our toys are designed to enrich the child’s educational experience. All design work is done in-house to assure responsive, innovative products.

In hiring sales representatives, we seek to attract former primary school teachers who are in tune with the needs and wants of children and who can identify with the concerns of parents. We exclusively promote from within.

ANALYSIS OF JOY’S TOYS MISSION STATEMENT

|Joy’s Toys produces a wide line of moderately priced educational toys |THE NATURE OF THE BUSINESS |
|for preschool and young school-aged children. We service a four-state|Identify the industry and product line of the company |
|area surrounding Missouri and sell directly to schools or school | |
|district buying centers. |Identify the firm’s position in the distribution channel |
| | |
| |Identify the target market |
|Our first product priority is

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