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Project Motorcycles

In: Business and Management

Submitted By sanderson11
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Project Motorcycles
Introduction of the company The company is basically a manufacturer of the motorcycle cruisers which is medium-sized. The engines of the motorcycle cruisers are categorized on the basis of sizes and the organization has made an excellent reputation in the market for offering the fuel-efficient cruisers among the middleweight group. As the company has been successful in this product category, it is considering the option of manufacturing large motors for the motorcycles to be utilized by the touring class. The motors will be especially designed to cover large distances and will be available in sizes 1100 cc and above.
Potential for larger motorcycles business According to PRWeb (2013), the Motorcycle, Bikes and Parts industry has entered the maturity stage and it is shifting its focus on the international trade. There is an increasing demand for low-cost and fuel-efficient motorcycles by the customers as they have less disposable income. In 2009, the industry revenue declined by 37.3% (Molavi, 2010) and it is forecasted that the trend will continue in the next five years to 2012 with declining percentage of 6.7% every year (“PRWeb”, 2013).
Likewise, it is expected that there will be a change in the target customer as the young people are looking for the motorcycles. Previously, only old people aged above 45 years were demanding these products. With easy access to the countries where production can be done on a cheap level, the companies within the industry are employing the production processes which will save their costs and allow them to earn a huge amount of profit.
Objectives of the company As the company is planning to introduce large motors for the motorcycles with a different target market i.e. touring class, the objectives of the company can be defined as follows: 1. To penetrate in the touring class by offering them high…...

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