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Project on Marketing

In: Business and Management

Submitted By money1978
Words 1475
Pages 6
MindGrip® Pens[pic]

Introduction

La Innovators International launches its sensational new product ‘MindGrip’ range of pens. ‘MindGrip’ pens represent a new milestone achieved in the technology space and is bound to grab eyeballs and will develop a market for itself owing to its unique product proposition and the comprehensive plan chalked out by the marketers at La Innovators International.

‘MindGrip’ is basically a unique new pen gadget which catches the brain waves while one is thinking and holding the pen, converts those waves into alphabets forming words and consequently sentences. It thus capitalizes on the growing dearth of time which working professionals face these days. The random thoughts can be stored , analyzed, processed and sequentially presented in the desired format.

Segmentation, Targeting & Positioning

Segmentation: As per Population Census of India 2011, the Literacy rate of India is 74.04%. Out of the total literate population, La Innovators International has segmented the market based upon 3 main parameters:

Geographic:

|Geographic Segmentation |
| |Cities |Characteristics |
|Metro |Delhi NCR, Bangalore, Mumbai, Chennai |Fairly well established markets with technologically driven professionals with a |
| | |propensity to spend on gadgets, these cities have the highest percentage of |
| | |population which is constantly 'on the move', commuting in metros and locals |
| |

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