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Project Sample

In: Business and Management

Submitted By duynam2211
Words 290
Pages 2
What is the topic of your project?

Apple used to be a leader in the smartphone segment. How has Samsung overtaken Apple and become the brand's best-selling smartphone at the moment?

Why are you interested in this topic?

The smartphone war is happening and it is receiving attentions worldwide. There are a lot of arguments between Apple and Samsung fans regarding which brand has best smartphone products. I am curious about Samsung’s business approaches which help the company effectively compete with Apple.

What is (are) the objective(s)/research question(s) of the research?

1. What are the business strategies of Apple and Samsung when competing in smartphone market segment?
2. What are the advantages and disadvantages of both companies’ strategies?
3. Which actions Apple should take to regain its position (in terms of marketing, product development strategies)?

What academic resources have you identified?

I have found out some statistics of smartphone market share on online newspapers such as:

THE VERGE and REUTERS.

Links: http://www.theverge.com/2015/4/29/8512887/samsung-earnings-q1-2015-smartphone-market-share http://www.reuters.com/article/2015/04/29/us-samsung-elec-apple-idUSKBN0NK04K20150429

The iPhone Upgrade Program, iPhone 6s vs Samsung Galaxy S6 news on FORBES.

Link: http://www.forbes.com/sites/aarontilley/2015/09/20/following-apples-lead-samsung-plans-its-own-phone-leasing-program-cutting-out-carriers/ http://www.forbes.com/sites/ianmorris/2015/09/26/samsung-galaxy-s6-edge-review-the-only-competitor-to-apples-iphone-6s/

Do you have a preference for a particular faculty member to be your project supervisor? (Preferences will be considered but cannot be guaranteed since students must be allocated amongst all faculty members)

I wish to receive helps from Mr.

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