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Promise or Pay

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Submitted By mohsinasad
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Pages 14
gill

Marketing strategies

(Promise or Pay)

Contents
Introduction 3

Task 1: Whom to target in the market…………………………………………………………………………………………………………………………………………………….3

Task 2 :Connecting with customers through positioning strategy……………………………………………………………7

Task 3 Developing marketing plans and Strategies…………………………………………………………………………………10

Task 4: Alliance with other Companies…………………………………………………………………………………………………. 13

Conclusion:…………………………………………………………………………………………………………………………………………… 15

Reference………………………………………………………………………………………………………………………………………………16

Introduction

This report is based on Promise or Pay Company that intends to conduct market research to campaign the service that is dealt by the organization. The aim of the company is to promote charity work and to make it interesting and effective through different techniques. As Promise or Pay combines achieving a goal and share with others by enabling individuals to make a public promise to do something and if they fail to follow then they will pay a nominated amount of money to the charity. Marketing strategies are quite an important factor that can help the management to progress and acquire new and effective markets in order to fulfill their goals.

By implementing effective marketing strategies, the company prepares and plans for systematic designing, collecting, analyzing, and reporting the data that will be useful for making plan full strategies. As the level of competition is increasing, it is therefore, essential to develop effective marketing strategies that will be helpful in promoting the company in the right manner.

In the following discussion I will try to assist Promise or Pay and its board through the unitization of a range of creative

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