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Promoting the Branding - Buying & Negotiating

In: Business and Management

Submitted By EmCbn
Words 1718
Pages 7
Buying & Negotiating – DT343-3

Module assessment – Academic Year 2013 – 2014
Lecturer: John Mc Govern

Due: 12th December, 2013
Words: 1518

Definition
According to Quality Logo Products, branding is the “process of using a word or an image to identify a company or its products”. This is what set apart competitors and helps consumers to remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is cannot be only considered as just a logo or a product anymore: it is becoming a promised quality and reputation, a whole service behind and includes everything about a company.
Promoting the branding
In the fast-paced world we know today with the internet revolution 15 years ago and more recently the social media, it is more important than ever to promote recognition of a product or service. If a company is remembered as a quality provider, then you will be encouraging repeat business. Branding is a way to promote this recognition because people tend to adhere to familiarity, being afraid of constant newness and innovations. If consumers recognize a brand that they have previously used and they remember being satisfied with it, they are more likely to choose it again. This is especially true in the overwhelming choice of advertising going on today.
The buyer’s role
According to Diamond and Pintel in their 8th edition of Retail Buying, the buyer’s role not only consists of simple purchasing, even though their responsibilities encompass a lot of things. They are expected to process the merchandise selection, the merchandise pricing, the product development, taking care of the merchandise departments (including store visits, phone communications, fax, e-mail, video conferences, etc.), schedule settings and the whole department management.
Their expected qualities as...

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