...factor that could be considered an advantage would be the fact that she is African American and her promotion to the managerial level means she would be the first African American to be a manager at the level. Her academic credentials and job experience is not the plus point in fact those 2 factors might be even considered as the disadvantages since other competing candidates have far better academic qualification and longer job experience. And also to make the matter worst she has had family problems in the past that lead her to lead a single life with one child. The second candidate is Roy, who is 57 year old happy father and husband. He has been loyal to the company and his position in the company for past twenty years and has had the job experience of nearly thirty years. The fact that could play for him to be the favorite would be his time of retirement. He is retiring and he could get the sympathy vote to be promoted from the concerned people or person for the last time before he retires. Although he has had long job experience, the fact that he is now old to be handling the stress of the promotion and the greater responsibilities could play against him. He was not the highly energetic of the trio and also his performance has not been consistent, he has had times of glory but they were sporadic. Shirish Singh And the last candidate who is vying eagerly for the promotion is Quang Yeh. She is young AsianAmerican with strong academic...
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...Kodama, Hisami Natsume, Pathathai Ratanatraiphob) Subject: Announcement: Internal Promotion Date: February 27, 2012 As we all know, our company merged with Lim’s 6 months ago. We would like to welcome our newest family’s members from Lim’s. This has created many job opportunities for our staff as Nelson’s has opened new stores in new locations. Thus, 4 new managerial positions are created. We all know that Nelson’s is committed to continue our long-held hiring policy of promoting current employees. Thus, we would like to congratulate the following employees: To Andrea Morrow, many congratulations on your promotion as Toronto’s store manager. To Ralph Brophy, many congratulations on your promotion as Dearbon’s store manager. We believe that your valuable managerial experiences and insights on “just-in-time” system will help us to grow and may create more job opportunities and promote from within. Moreover, due to our rapid growth caused by the merger, we have grown from being a chain of local stores to, not only chains of national, but chains of global stores. We believe that it is best to hire externally in order to capture the unexplored markets and may create more job opportunities and promote from within. As prior stated, Nelson’s strive to promote from within. Thus, we continue to encourage you to apply for company funds for educational programs in order to make you Nelson’s manager of the future. Please do not hesitate to contact the Human Resource Department...
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...Assessment task 1 Promotion Plan Aim: The aim of the promotional plan is be the leading Australian provider of business studies to deliver the best quality learning and skills to oversea students particularly India market. Purpose: The main purpose of the promotional plan is to enter into India market and to attract the student to join out courses. Objective: The objective of this promotional plan is to be the leading Australian provider of business studies training for oversea students in the next five year. AITT Service provision: AITT has been providing Diploma courses and business skill certificates to overseas students and will still provide the same courses to the students particularly for India’s market. In this assignment we will be focusing in Diploma of Marketing. The fees structure will be depending on the type of diploma courses that the students will enroll for. For diploma of marketing where AITT will emphasis on promoting will have the following features: * Fees: Rupees 50,000 * Duration: 52 weeks * Award: Diploma of Marketing The benefits of the course will include an opportunity for future career in marketing through developing skills and knowledge. This course will also offers practical understanding of marketing theory, communication as well as developing solutions and reviewing the market performance. Target Groups: Variable | First time students | Repeating | Age | 18-25 | 20-25 | Gender | Males and Females...
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...questioning herself as a mother to her daughter and wants to spend more time with her. She has already built up her career to quite a high level within the company but as can be seen with the case, she is struggling to come to terms with moving up even higher to a senior level management position. This is not uncommon, as an article in the Irish Times suggests that having children does in fact hold women back and it gives rise to the “glass ceiling” where because of family life or other factors, women find it hard to gain entry into the upper echelons of their careers, it also says that women have lower aspirations than men (Holmquist 2008). But this is in contrast to Cheryl, Cheryl is ambitious and she seems to want to succeed and receive her promotion, she actively talks about it to her boss. Furthermore we can see that Cheryl is having trouble with childcare and covering this need for her daughter, we can see that her daughter does have a loving au pair but that doesn’t come without problems. Moreover from the case we can see that her husband is continuing with his work and the fact of their daughter does not seem to be impacting him. This is not uncommon either, because men in the family have always traditionally been seen to be the partner that goes out and works and gathers the economic prosperity for the family, if you will, and the wife would be the child-bearer and look after the household and the children. The Irish constitution even gives an inherent right for women to do this...
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...of the UK market. Kellogg's success is achieved through the use of a carefully planned strategy. It sets clear aims and objectives and uses the strength of its brands to help it reach them. Kellogg manages its brands to ensure that each has a unique position in the minds of its customers. This is called product positioning. Kellogg has developed a range of products for the various segments of the UK's £1.1 billion cereals market. Developing aims Kellogg's managers realise that its aim needs to match the expectations of its consumers. Consumers, backed by research and publicity, increasingly want to lead a healthier lifestyle. Kellogg wanted to be part of this debate and to promote the message 'Get the Balance Right'. It also wanted to show that it was a responsible organisation. This idea of corporate responsibility was also built into planning. Its aim – the broad statement of where it wanted to be – was therefore to reinforce the idea of a balanced, healthy lifestyle. Objectives Once a broad aim is set, managers then set specific objectives that can be measured. Objectives need to be SMART, i.e. specific, measurable, achievable, realistic and time related. Objectives were set in three main areas: * encouraging and promoting physical activity for health * using packaging to promote the measure of balanced lifestyle * using food labelling to help consumers make choices. Strategy A strategy is a set of plans designed to bring about a particular outcome. Kellogg has worked...
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...Executive Summary This report is talk about the marketing mix for the 5-start hotel Four Seasons. The purpose of this report is to develop a new kind of marketing mix for the Four Seasons to meet the demand of different guests. The thesis statement of this report is the Four Seasons may gain more popularity if they adopt the new kind of marketing mix. The research and the interview have been done as for the original sources, and the key finding is his competitor biggest advantage is the cheap price. In conclusion, the Four Seasons will be better if they have developed the new kind of accommodation which has the acceptable price, then Four Seasons hotel will be more competitive because of his services, facility, and the proce. 1.0 Introduction The objectives of this research are analyzing the accommodation market, and creating a marketing mix for a famous 5-start hotel Four Seasons. The reason that the company was chosen is it have high quality of the services and is well-known around the world. The guests for the Four Seasons who are in the group of high social-economics most are travelers for entertainment or business. “Nation of customization” is the key for the success in those country, also the core philosophy “loyal to the guest” gain the popularity for them (Clampet 2014). Design in different style for the customers to give the best experience all around the world is the meaning of “Nation of customization”. This company tries their best to meet the demand of the guests...
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...How to apply the theories: There are many ways to apply these theories to any organization. There are four theories of marketing concept that are called the 4 P's: product, place, price, promotion. An example of the marketing concept is Microsoft. Microsoft Company is an international company that makes many different and good products to satisfy all customers’ needs and to full all organization’s goals. Microsoft’s marketing mix consists of product, place, price, and promotion. Products Microsoft companies offer many new products to their customers that attach them to their products and to let them more comfortable with those products. Microsoft constructs the platforms ahead which other companies manufacture digital platforms. Microsoft is...
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...to find out if all of my hard work and dedication to the company will be nothing but a waste. This is the day we learned that the company will be laying off 25 workers. I have worked for Sams Club for six years now. About a year and a half into my career at Sams I was given a promotion. I was offered a job working in the claims/receiving department. This may not seem like a huge promotion to most, however in a retail situation it is. I not only received a major pay jump but I also was guaranteed a Monday thru Friday, early morning shift. I feel like everyday that I am at work I challenge myself to not only learn more about the company, but to also to help any other department that I can. Although I love my job, it is very routine. Every morning we have what is called a “ten minute win”. This is basically a ten minute meeting with at least one person from every department. Typically these meetings are “all the same” as most employees will tell you. However, there is one meeting that I will never forget. This meeting was held on a Monday morning and everyone in the club was told specifically to attend. When I got to the meeting room everyone was silent. James, the general manager of the store, started to talk. He went on about how sales were down and about how bad the economy was getting. James also talked about how diligently the company was working on ways to boost sales, however the profit was just not there. He then said one word that made everyone...
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...slope that many managers navigate on a daily basis; some are more successful than others. Navigating the course of their career and managing resources is the edge of the slope is where doing what is right often can tarnish relationships and cause rift. There are those who are lost in the minefield of power and politics, some of these managers suffer not only a career crisis, often they fall on their sword in an act of career suicide. Managing the delicate balance of politics, power and influence can ensure that the manager survives their trip through the minefield. What can influence the way a manager or supervisor navigates this minefield, besides experiencing it firsthand, learning about the short comings of other managers and supervisors who share their story. During the course of the project, Tom Green and his experience at Dynamic Displays is a case study in which a student can see how to better apply power and influence to navigate the workplace and a chosen career. Where did the power players of Dynamic Displays appropriately use and miss use power and information? The Problem No two people are alike; Davis expected his replacement to be as much like he was and use his style when Green took on the promotion. It appears as though Green does everything but the expectations that Davis envisions; however, it is not evident that Davis ever clearly laid out the expectations to the subordinate. Davis having held this position prior to Green’s promotion, had expert...
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...Group A: Standard Questions (Choose 7 questions from this group, from p. 121). Why should I hire you? The reason that I think you should hire me is because I bring a mixture of experience and hard work. I have been in engineering for 15 years, in addition managed a team of 7 and in an office environment for the over 3 years. As an operations engineer and manager, I would bring to the table a view from the ground up to upper management that would be a driver in my force to help me to bring innovative ideas on how meet the 5 9th criteria for outage time and build relations within the team. What are your strengths? I am a strong team player, who is thoughtful, logical and passionate about this work. I have a proven track record of building relationships with vendors, out of the box thinking and results oriented. What are your weaknesses? At time I have found that I may take on too much of the workload, and I need to make sure that I delegate the work accordingly, to help myself and the team. Why are you applying for this position? This field/technology has always interested me, it’s amazing how you can start from scratch and build a network to carry voice and data. My passion and knowledge will help lead this team to become a leader in this field. How are you qualified for this position? I have 15 years in the field, including the last 3 years as a manger for a wireless carrier. After reviewing this position, I am positive my working knowledge, attitude and passion make me...
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...HOW TO DEVELOP A MEASUREMENT FRAMEWORK THAT DELIVERS BUSINESS INTELLIGENCE A SIMPLE STEP BY STEP GUIDE TO BUILDING REPORTS THAT ACTUALLY ALLOW BUSINESSES TO MAKE ACTIONABLE INSIGHTS PAGE 1 INTRODUCTION HOW OFTEN HAVE YOU LOOKED FOR REPORTING AND ANALYTICS TO GET BUSINESS INTELLIGENCE AND HAVE END UP WITH MOUNDS OF DATA ON EXCEL SPREADSHEETS? MORE OFTEN THAN NOT, YOU FIND YOURSELF WITH AN ENDLESS SUPPLY OF REPORTS BUT ARE STILL UNABLE TO GET ANSWERS TO YOUR MOST CRITICAL BUSINESS QUESTIONS? DON’T WORRY – YOU’RE NOT ALONE. Many companies are faced with the same exact issues that you are. It’s very likely these companies have one or more of the following foundational problems: ›› They don’t tie business results back to business objectives or measure against a set of key goals THE 6 STEPS FOR BETTER REPORTING Instead of diving right in and building another report, I’m going to recommend that you take a step back to outline a measurement framework using the following steps: ›› They lack a cohesive strategy to measure 01 IDENTIFY BUSINESS OBJECTIVES ›› They tend to build reports from the 02 DETERMINE KPIs 03 DEFINE KPI GOALS 04 IDENTIFY SUPPORTING METRICS 05 DETERMINE REPORTING DIMENSIONALITY 06 ORGANIZE INTO A FRAMEWORK their efforts across the entire business ground up and overload their end-users with pages of data and metrics with few next steps or optimization suggestions DO YOU...
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...-box uses for the product, the first alternative for the Anna in optimizing the promotional spending is to modify the product specification according to the needs and wants of the customers. That means the company has needed to introduce some new or low price of the produces for the specific customers. It can include cleaning and deodorizing garage equipment etc. For the long-term planning and they can give the window cleaner low price for the every holiday that could make a slogan likes “ we are together make the windows cleaning” etc. That also requires Anna to develop and implement effective advertising and promotional activities for the Reliance Baking Soda (RBS). Alternative 2: Improve the advertising Tessa Simon an advertising manager told Anna Regnante, “Every day new, specialized products are appearing on the shelves that can cannibalize the baking soda market. We have to keep RBS at...
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...work and has no one that can watch them. When she comes to pick them up she ends up staying for another hour or so complaining how no one ever helps her, and no one understands her, and how everyone expects her children to always be the bad kids. She went on how her brothers treat her as less because she was so young when she got pregnant and it went on and on… Finally last night as she was now talking about how she will never get a promotion and will stay a “minimum waged gas station employee forever”, I asked her if she has applied for any promotions? When she said, no, I then asked her does she regally check the openings. To my surprise she also said no. So then I asked her how can she say she will NEVER get a promotion if she doesn’t apply for one? So we then turned the conversation into a discussion of if she was qualified for any of the promotions. When we got down to the facts, she started realizing that there was no reason she couldn’t apply. In fact she said “I don’t know why I have been thinking I cannot apply for the Assistant manager...
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...Vincent Deshaies David Reeves case analysis Problem identification: After only 4 weeks in his new job, the young professional David Reeves got a promotion for a job with more important responsabilities. Root causes: ~ David previous background Considered as a good prospect considering his young age, he got hired by the managers who were impressed by his prestance and his frankness (concept of persuasion). However, his first steps in the company as a market development specialist were quite short because he got promoted quite rapidly to the advanced market development specialist. In fact, he convinced the vice-president Conrad to promote him because he considered himself better than the others who were doing this job for many years already and were older than him. Probably, his lack of experience in the workplace had not been really helpful same if he received a long training with Brad and continuous feedbacks. Then, his stubbornness was the result of a new young employee who thinks he’s perfect and cannot make errors. Finally, David was too busy with his personal life that drained a lot of his energy mixed with his new job that requires a good concentration due to the fact that everything you do is new. As a result, he was not mentally and physically in shape to well conjugate his personal and professional at the same time. ~ Communication between David and Brad With new duties such as managing employees, David was not able to reach the objectives fixed by his boss...
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...waiting lists that they previously had, at this time there seems to be a lack of interest in joining the club. The athletic department is having issues as well. This is impacting both the activity department and mixed activity departments. Another macro issue is the human resource department and their lack of involvement in the hiring, training, and termination of employees. Micro Communication seems to be the biggest issue that the organization is facing. There is a lack of communication between managers and staff. The staff is not happy and seems to be discouraged because of the actions of Mr. Johnson. Though the members have been complaining and some have left the club and nothing has been done about Mr. Johnson’s actions. The relationship between Ted Ellis and Mr. Johnson is too personal in a professional environment. Many members of the organization are afraid to speak up because they fear they will lose their jobs. Favoritism was used when Pat Franklin was over looked for a promotion that was then given to Mr. Johnson because of the personal relationship between him and Ted Ellis. When Havens told Ellis about the concerns about Johnson he replied, “Chuck Johnson has more savvy about this business in his little finger than the whole bunch of you put...
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