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Promotion of Marketing

In: Business and Management

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• 1. Notre Dame University Faculty of Business Administration and Economics Department of Management and Marketing B-Balady To Dr. Kamal Zakhour By Hanady Eid Serj Massaad Anthony El-Hage Rami Daaboul Naja Faysal Promotional Strategy MRK 321 - Section B Fall 2004
• 2. Outline: I. Pay a field visit to Jezzine area to learn more about the parties involved. Like the WRF, the COOP, the beneficiaries, the environment, etc… (Already Done) II. Participate in the survey targeted to the End-users to learn more about the egg buyers’ behavior. (Already Done) III. Find ways to reduce the current operating costs. (Already Done with the assistance of Dr. Kamal Zakhour and the Coop in Jezzine) IV. Improve the current eggs package. A. Package components B. Package Evaluation V. Generate ideas to develop other B-Balady products, while providing prototypes. A. Introduction of new products B. Enhancement of established products C. Increasing profitability VI. Develop a communication plan for the Coop as well as for the eggs project, to make the non-aware aware, and then lead them to the interest, then trial, then finally to the adoption stages. (With the minimum communication budget possible) A. Advertising
• 3. B. Sales promotion C. Public relations D. Direct marketing E. Personal selling VII. Start a personal word of mouth campaign beside your plan, to encourage trial and adoption of B-Balady products. (Already Done on the 25th of December with Mr. Ramzi at NDU Main Campus. Entitled “B-Balady Day”)
• 4. IV. Current Eggs Package Improvements A – Package Components A brand’s package is of course, the container that both protects and sells the product. It is a silent sales man and it is the product itself. The most important elements of the package are: Color, design, size and shape, and physical materials. Thereby, in our preceding discussion, we will find ways of improvement

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