Premium Essay

Promotion Project

In: Business and Management

Submitted By mccants1
Words 3914
Pages 16
Advertising Project
MKTG 3140-M50
Anthony McCants Jr.

Section I. Toys R Us is the biggest name in retail when it comes to toys and children entertainment. Founded in 1948, Charles Lazarus at the age of twenty-five made his dream of cultivating a child-oriented company into a reality. Of course this plan did not come to mind of night, Lazarus started off with having his very own baby furniture stores, Children’s Bargain Town, in Washington D.C. to aid to the post-war baby boom era. Over time Lazarus was always searching new ways to satisfy customers and reel in new customers as well. He introduced infant products and toys for older children into his store’s growing product variety. Years later Lazarus inherited the supermarket presentation for his store, this allowed customers to fully examine and search out products on their own accord. His second store with the legendary name Toys “R” Us, what caught the eyes of consumers was the backward “R” in the name. Of course it was criticized due to is insane grammatical error; however Lazarus new he was on to something huge. The goal was to create an environment where kids could feel at home as they shop for the things they desire, to bring out the kid in everyone who stepped through the door. This vison inspired the slogan founded in 196, “I Don’t Want to Grow Up, I’m a Toys “R” Us Kid”. In 1983, the company decided to take action and introduce Kids “R” Us, it held the same concept as Toys “R” Us, except with children’s clothing apparel. This idea surpassed expectations completely. In fact, sales were doing so great at one point that apparel earned its own sections in all Toys “R” Us stores. In 2003, the company closed all Kids “R” Us stores, they remained loyal to the apparel sales and continued to sell a wide variety of name-brand designer and private label children clothing in their toy stores. In 1996, sales…...

Similar Documents

Premium Essay

Sales Promotion Schemes Project Report Mba

...Sales Promotion Schemes Project Report MBA   One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." Thus it is not surprising that industries and companies vary considerably in how much they spend on promotion. Promotional expenditures might amount to 30-50% of sales in case in cosmetics industry and only 10-20% in the industrial equipment industry. Within a industry, a low and high spending companies can be found. How do companies decide on their promotion budget? There are mainly four methods of sales promotion :• Affordable Method :Many companies set the promotion budget at what they think the company can afford. One executive explained this method as follows : "Why, it’s simple. First I go upstairs to the controller and how much they can afford to give us this year. He says a million and half. Later, the boss comes to me and asks how much we should spend and I say ‘Oh about a million and half."It is a method which is uncertain one and makes long term planning difficult.• Percentage of Sales Method :Many companies set their promotion expenditures at a specified percentage of sales. Accordingly the sales is set on the basis of sales. | Advertising Effectiveness Project ReportInternal Customer Satisfaction Project Report | In this a specified sales percentage is decided for the promotional......

Words: 3276 - Pages: 14

Premium Essay

Comparative Research Project: Discussion and Comparison of Health Promotion and Prevention Levels

...Running head: COMPARATIVE RESEARCH PROJECT: DISCUSSION AND Comparative Research Project: Discussion and comparison of health promotion and prevention levels Nathan McCain Grand Canyon University Family Centered Health Promotion NRS 429V Kimberly Stout June 24, 2012 Comparative Research Project: Discussion and comparison of health promotion and prevention levels The purpose of this paper is to discuss the application of the three levels of health promotion: primary, secondary, and tertiary. To be included in this discussion, how health promotion is defined, the purpose of health promotion in nursing practice, nursing roles and responsibilities evolving in health promotion, and comparison of the three levels of health prevention. Three current journal articles relating to youth violence were chosen for examination of content and comparison regarding their methodology in their use of health promotion and prevention, at specified levels of care. Health promotion is defined in different manners. The general consensus within the health care community is that any model should reflect healthy actions and positive outlooks regarding health and well-being. The client should play a large part in the design of how their health goals are assessed, evaluated, and implemented. The client should be taught self-directed actions of care that improve their ability to magnify well-being, by enhancing their physical activity, improving their diet, managing stress, and......

Words: 1405 - Pages: 6

Free Essay

Peepal Promotion Project, Implementation of Inclusive Business in Rural Nepal

...Abstract The emerging concept of inclusive business and green economy can be a boon to develop the marginalized indigenous communities in the developing country like Nepal. With the very thought of merging green economy and inclusive business having the taste of ecology, economy and spirituality, the core concept of "Peepal Plantation Campaign 2012" was initiated by Krishnamandir Promotion Children's committee (KPCC). As an initial step to bring Krishna Gandaki on value chain, 108 peepal saplings were planted on the bank of river at Puruswottamdham, Khoriyaghat, Syangja on the occasion of World Environment Day 2012. Moreover, the campaign not being limited only in the tree plantations tried to demonstrate the avenues for several other aspects of the opportunities of the village. Establishment of "Krishnamandir Promotion Committee" and "Krishnamandir Promotion Children's Committee" as an initiation of Bandobasta have the strong involvement of children, especially the marginalized Majhi, Bote, Kumal, Darai and other close tribal groups related with water culture, the program have well addressed the thought of complete inclusion that foster green economy. Bandobasta on Green economy concept since 1995 People concern started from Stockholm Conference about environment conservation ultimately lead to Green Economy at 2012. "Green Economy; Does it include you?" was the theme adopted for the World Environment Day 2012. This was the foundation concept of Hindu as mentioned......

Words: 2171 - Pages: 9

Free Essay

Elt- Promotion Project 5- Engage audiences at social-multicultural events 6- Hand over flyers right at the airport to newcomers 7- Set up booths at career fairs 8- Create awareness before landing through CIIP 9- Create awareness amongst potential employers ACTION: Recommended Steps: 1- Add a tagline under the ELT brand: (1- ‘Bridging the employer-employee gap’ 2- ‘From placements to jobs’ 3- ‘Highlighting transferable skills for career success’ 4- ‘Career development for IEPs’) 2- Revamp the website to reflect the true value proposition of the program 3- Create awareness through social media such as FB, LinkedIn etc. 4- Design a comprehensive survey platform for participants 5- Introduce a project/assignment as a prerequisite for graduation 6- Dedicate a testimonial/success story section on the website (a- Alumni testimonials b- Employers testimonials c- Staff testimonials) 7- Initiate a referral reward program (to be checked with TDSB policy) 8- Send out HTML emails to data base of employers RESULT: 1- KPI (Key Performance Indicator): a- Increase in the number of applicants and clients b- increase the quality of applicants by increasing screening criteria c- make internal presentation with the view to address the senior TDSB management...

Words: 409 - Pages: 2

Free Essay

Reproductive Health Promotion Project

...Erectile Dysfunction Erectile dysfunction is one of the most common forms of male reproductive health problems. Most men do not discuss their erectile dysfunction, although if they would, they would discover that there are reasonable treatment options available that can enhance their relational life. Men were brought up with the misguided notion that real men didn’t have such issues. This is terribly misguided, and a lot of men experience erectile dysfunction at least once in their life. As researched erectile dysfunction can be caused by other health conditions, medication, or even psychological problems. The purpose of this paper is to critique the research on erectile dysfunction mentioned below. Critique of Research The National Kidney and Urologic Diseases Information Clearinghouse (NKUDIC) were the first pieces of literature researched on Erectile Dysfunction (ED). Stating that ED is usually associated with medical conditions physical and or psychological. The report gives information regarding what is ED and how ED occurs and how is it diagnosed, and treated. The information presented was consistent with other research on ED. Erectile dysfunction (ED) is defined when a man has trouble getting or keeping an erection. This definition is also consistent throughout the research reviewed. ED is said to be more common as men get older. But male sexual dysfunction is not a natural part of aging. This finding was not mentioned in any of the other literature reviewed....

Words: 659 - Pages: 3

Premium Essay

Marketing Project Managemnet

...Contents 1. Project background 2 2. Project purpose 2 3. Project overview 2 4. Project objectives: 2 5. Project scope 3 6. Project deliverables: 3 7. Project stakeholders 3 8. Project constraints 4 9. Project assumptions 4 10. Project team organisation 4 11. Work breakdown structure 5 12. Project schedule 7 13. Resource leveling (develop observation matrices and report findings) 7 13.1. Original schedule - matrix 7 13.2. Resource levelling within available slack - matrix 7 13.3. Resource levelling outside of available slack – matrix 7 14. Resource utilization 7 14.1. Original schedule with resource hours pre levelling - matrix 7 14.2. Resource reporting 7 15. Impact of quick sell-out 7 16. Measures of success 7 17. Conclusion 7 18. Abbreviations and definitions 7 19. References 7 20. Appendices 7 21. Attachments 7 1. Project background A famous band named billboard which has a great history of playing their band for over 20 years is about to celebrate their farewell concert at newly constructed Gig Park. At an estimated attendance of 20000 people on February 28th 2015 2. Project purpose The purpose of the project is to plan a farewell concert to the billboard as a tribute to their 20 years of music excellence. The fare well concert will take place at a newly constructed gig park with an estimated attendance of 20000 people which consists of groups from baby boomers to gen z 3. Project overview The project overall......

Words: 1219 - Pages: 5

Premium Essay


...Business and Management Project Proposal Hemis No.: 511381 Date: January 31, 2013 Table OF Contents 1. Title of the research----------------------------------------------------------2 2. Summary of the project------------------------------------------------------2 3. Structure of the final report--------------------------------------------------3 4. References---------------------------------------------------------------------4 5. Methodology------------------------------------------------------------------7 6. A consideration of any ethical issues involved in carrying out the research-------------------------------------------------------------------------8 7. A critical discussion of project----------------------------------------------8 8. A work schedule---------------------------------------------------------------9 1. Title of the research: The impacts of promotion in the company 2. Summary of the project This essay will focus on why promotion in the company is so important, what are the problems about promotion insides of company and how to solve those problems. Then I will use questionnaire to prove which way is the ways to solve those problems that staff can accept easily. This project can help company to improve their promotion system. Give the reader some ideas about job promotion. Job promotion is an important incentive measures in the enterprise human resources management. The fair of promotion......

Words: 1923 - Pages: 8

Premium Essay

Project Management

...Level 6 Project Management Contents Introduction 3 Changes to legislation are reflective of broader social, economic and political trends. Mental health as a general public concern – and its role in the workplace – has garnered increasing attention over the past several years. One in five Canadians will experience a mental disorder in their lifetime. Whatever the reason for this new awareness, mental illness and poor mental health is now being recognized as a major business concern. 3 In order for workplace health promotion to be adopted, it must make a difference to the financial bottom line and be presented as a strategic priority to organizations. Taking a proactive approach to protecting employees’ mental health is the right move for organizations looking to keep a healthy staff team and a healthy budget. There this company, XYZ want to help improve the mental health of employees as it is beneficial in helping both the individual and the whole organization to achieve long-term excellence. As a result, a detailed project plan is described in the report that tells how the overall project will be carried out. 3 1 The Definition of Project 3 1.1 Project Objectives: 4 2. Business Projects: 4 Key Personnel Involved is: 5 2.1Assessment of costs relating to stress and psychosocial risks 5 2.2 Methodology for Carrying out the Project: 6 Creating a Healthy Workplace Committee 6 2.3 Conducting a Situational Assessment – Getting to the Root of the......

Words: 4745 - Pages: 19

Premium Essay

Cosmetics & Promotion

...International Institute of Professional Studies Management Research Project Project Proposal Proposed Project (Synopsis) A comparative study of Push & Pull Promotional Strategy with special reference to selling practices among various cosmetics brands in Indore market. Submitted To: Dr. Yamini Karmarkar Reader IIPS-DAVV Indore. Submitted By: Bhumika Singh MBA (APR) 4th Sem IIPS-DAVV Indore INDEX 1. Introduction 2. Project proposed 3. Objective Of The Project 4. Conceptual Framework 5. Literature Review 6. Proposed Methodology 7. Limitations of study 8. References Introduction Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audience is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol a drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them. Cosmetics industry is one of the largest industry in the world. Cosmetics includes a wide range of products ranging from skin-care creams, lotions, perfumes, facial makeup to coloured contact lensed......

Words: 1385 - Pages: 6

Premium Essay

Health Promotion

...Health Promotion Jennifer Canole-Jackson Grand Canyon University Family Centered Health Promotion NRS-429V Patricia King April 23, 2013 Health Promotion There are several definitions one can find for health promotion. According to the World Health Organization (WHO), health promotion is the process of enabling people to increase control over and improve their health. The WHO goes on to state in order for health promotion to be reached, “one must be able to identify and realize aspirations, satisfy needs, and to change or cope with environment”. The basic necessities and conditions required for health consist of peace, shelter, education, food, income, a stable eco-system, sustainable resources, social justice and equality (WHO, 2013). The purpose of health promotion in nursing is to support and educate patients to better understand what they can do to maintain optimal health and/or achieve better health. There are three levels of health promotion and include primary, secondary and tertiary. Primary health promotion is the education to prevent disease. The goal is to reduce the patient’s risk for disease. This can be done through several different ways of education. One example is preventing childhood obesity. In an article in the American Journal of Public Health, (AJPH), August 2012, it discussed a project called Be Our Voice. The project was created by several organizations including the American Academy of Pediatrics (AAP), the California Medical Association......

Words: 916 - Pages: 4

Free Essay

Develop a Markteing Communication Plan

...suitability for each of the four promotions and types of media. At the end there are some recommendations of evaluate a Communication plan. Table of Contents Introduction 3 Methodology 3 Results & Findings 3 COMMUNICATIONS PLAN 3 Document History 4 Purpose 4 Project Description 5 Communication Objectives 5 Interested Party 5 Project Management and Admin 6 Advisory Board 6 Technical 6 Business 7 Information Required 7 Information Required Continued 8 Workflow process 8 Product 10 Target Market 12 Promotion 12 Objective of the Communication Plan 13 Assessment of the characteristics of the product or service and their suitability for each of the four types of media. 13 Advertising 14 Sales Promotion 14 Criteria by which the results of the Communication Plan can be measured 17 Limitations of the research 19 Conclusion 19 Recommendations 19 Appendices 20 Bibliography 21 Introduction Madam Tussauds is a Wax figure exhibition with very famous wax figures, from singers, world leaders, person you always want to meet. Experience the glitter world of fame at Madam Tussauds Wax cabaret. They are currently eight Madame Tussauds attractions across the globe and the ninth will be open in spring 2009 in Hollywood. Methodology Primary data from my own experience (face to face) Secondary data collected from the internet, books, library and hand outs. Results & Findings COMMUNICATIONS PLAN Project name Madam Tussauds ......

Words: 3477 - Pages: 14

Premium Essay

Ee Business Plan

...Entertainments will capitalize on the growing entertainment market across the Africa and the world through the production and promotion of high quality entertainment, Located in Akwa Ibom State, Nigeria. The company will become highly profitable through the sale of pre-recorded music product, and ancillary profit centers. EE will own and control the masters (master copies), copyrights and licenses of its product, which will enable EE to create immediate revenue streams while growing its music catalog into a multi-million dollar asset. 1.2 PRODUCTS & SERVICES The company has established three record labels to handle a variety of music genres including AfroPop, Rhythm & Blues, Afro Jazz, Gospel and rap. EE has compiled an exciting and diverse roster of recording artists. Selected over the past year, these highly talented veteran and debuting artists will enable EE to quickly penetrate the music marketplace. 1.3 MARKET ANALYSIS EE will distinguish itself from other independent record companies through its marketing and promotional plan. Intense, calculated and relentless promotional campaigns will enable EE to earn massive revenues through the growing popularity of "singles", as well as traditional full-length albums. EE will utilize the success of its pre-recorded music to develop profit centers in independent distribution, merchandise and concert promotion. 1.4 STRATEGY & IMPLEMENTATION EE maintains strong affiliations in the music industry. EE has been......

Words: 3740 - Pages: 15

Premium Essay

Marketing Info

...A PROJECT REPORT ON MARKETING | PROMOTION | | | | Avishek Dhital | 2/19/2014 | | ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the college administration, Kathmandu Institute of Science And Technology for allowing me to proceed with this project report. I am obliged to thank Mr. Keshav sir, Department of Marketing for his supervision, guidance, hints and help. Without his constant supervision and help our project would not have been in this stage. I am also so much happy to express my greatful thanks to Mr. Keshav sir for providing us with technical guidance and encouragement which has helped in the completion of my project. I would also like to express my special thanks to my friends Sabin Khatri, Santosh Phuyal and Anuj KC for their valuable suggestion and technical help. It is also my pleasure to convey sincere thanks to all our colleagues and my family member for their moral support and encouragement. Last but not the list, I would like to thank all of them who have directly or indirectly contributed for the completion of my project. Any comments and suggestion will be gratefully received and acknowledged. TABLE OF CONTENTS 1) Acknowledgement……………………………….Page No 1 2) Meaning & Concept of Promotion………………Page No 3 3) Importance of Promotion………………………...Page No 6 4) Components of Promotion……………………….Page No 8 5) Objectives and Limitation of Promotion………...Page No 9 6)......

Words: 2966 - Pages: 12

Premium Essay

Web Design Proposal

...know if you have any questions. We look forward to working with you! ------------------------------------------------- TABLE OF CONTENTS Overview 4 Solutions, Scope of Work, and Deliverables 5-6 1. Preliminary Research 2. Strategic Planning 3. Interface Design - Graphic Design Work 4. Web application Front End Programming 5. Web application Back-end Development 6. Quality Assurance and Launch 7. SEO, Web Promotion, Statistics and Reporting Maintenance and Hosting 7 Fees – special recession rates 8 Payment plan and turn-around time 9 Noam Design Qualifications, responsibilities and commitment 10-11 1. Cutting Edge Technologies & Open Source Philosophy 2. Our experience 3. Our Clients 4. No outsourcing. Period. 5. The team allocated to this project 6. Our Website Your responsibilities 12 Next Steps 12 ------------------------------------------------- OVERVIEW General: The purpose of the project is to execute a complete design & development of a professional Ecommerce website for Client Name. The cutting edge website will feature all the elements, functions, and specifications as mentioned in the attached document “Client Name-website-specifications.pdf”. Despite the evident complexity and depth of the Ecommerce website, the user experience must remain particularly smooth and simple. The design must be high-end, pleasant and clean,......

Words: 2413 - Pages: 10

Premium Essay

Community Health Problema

...Approved Topic List: Choosing Your Field Project Topic with a Primary Prevention Focus Note: You may not log any work on your field project until you are enrolled in Community Health and Population-Focused Nursing Field Experience/Community Health and Population-Focused Nursing Clinical and have selected your topic. What is a Primary Prevention? The Community Health Nursing practicum requires a field project. The project focuses on primary prevention. Primary prevention is the prevention of disease, injury, disability or premature death before they occur. First Steps in Choosing a Field Project Topic First, consider what might be an issue of public health concern in your own community. The pertinent questions to consider are: * What is the biggest contributor to disease (morbidity) and premature death (mortality) in your community? * What are the controversial community health concerns discussed in your local newspaper? * What do you believe people in your community are most concerned about related to health? * What is generating the most visits to the emergency room or hospital admission in your community? * What do you believe is reducing the quality of life in your community? Possible Topic Areas to Choose for Field Project Access to Healthcare * access to mental health services * access to dental health services * access to health services Alcohol and Drug Use * responsible alcohol consumption * prevention of drug......

Words: 464 - Pages: 2