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Promotional Activites

In: Business and Management

Submitted By Jasminetuckerx
Words 373
Pages 2
Task 4
Jasmine Tucker
Promotional activities

Suitability of the promotional methods-
Although I have came up with four different methods of promotion I will have to analyse the suitability of each of the methods. I will have to see if the budget that TOPSHOP currently have will be enough in order to be able to afford to use these methods, I will need to ensure that these methods would work within the town and I will also need to ensure that each of them would work within the business.

Method 1- Newspaper article.
As you can see below I have created a newspaper article that I would like to show in The Bucks Herald, one of the most popular local pages. The reason In

Adv- primary research shows that majority of pregnant people read newapaper

Adv- The bucks herald is a local newspaper with … readers and whole range will be shown

Disad- Even though pregnant people read newspaper it would not be for sure they would see article

Disadv- article is quite small and therefore customers would not be able to

Cost-

Metod 2- Merchandising
Explination

Adv- whole range will be shown

Adv- by having in shop window pregnant people will become aware

Disadv- hiring a merchandiser is quite expensive

Disadv- if maternity id on mannequins for 6 weeks the other ranges wont be shown and may stop selling as well

Cost

Method 3-Competition
Explination

Adv- interactive way of getting customers involved

Adv- Would find feedback through this as well as recognition

Disadv- May not get a lot of people entering because purchases will have to be made

Disadv- awareness will only be made if people were walking past TOPSHOP as only posters will advertise this

Cost

Method 4- Leaflets
Explination

Adv- Will show full range and more images can

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