...Promotional and Advertising Strategies Author’s name Institution’s name Promotional and Advertising Strategies Abstract The automotive industry is a multi-billion industry. The dawn of the twentieth century witnessed the beginning of the automobile industry.entrpernuers in the United States and Europe made the first prototypes of vehicles by the end of the nineteenth century. Since then entrepreneurial activities has been booming in the industry that has been motivated by competition among car manufacturers. Competition in the automotive industry inspired the introduction of innovative promotional strategies, marketing strategies, pricing and consumer-oriented promotional strategies. This paper researches on the automotive industry, taking note of leading companies in their respective product category, their marketing strategy, consumer-oriented promotional strategies, their pricing and the leading companies within the product group. This paper also recommends ways in which companies I the automotive industry could use marketing information to gain competitive advantage and to differentiate itself in the marketplace. Effective advertising strategies for automotive companies will also be mentioned. Introduction Automotive industry started in the 1890’s as a result of the domestic market and the introduction of mass production in the automotive industry that rapidly revolutionized the industry into the largest in the world (McAlinden, Sean & Bernard 2005). The industry...
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...PROMOTIONAL AND ADVERTISING STRATEGIES Martha Simpson Professor Gary Shelton BUS 508: Contemporary Business Strayer University August 31, 2014 The history of the automobile began during the late 1700s when European engineers began producing powered vehicles that consisted of combustion, steam, and electrical motors. The 1900s also proved to be a time when the uncertainty of determining which type of motor could actually power the automobile was in question as well. The production of the first U.S. automobile in 1901 by the Ford Motor Company has revolutionized, and changed the course of the auto industry as we know today. In the beginning of its production, automobiles were considered a luxury that only the rich could afford, but today, it is viewed as a necessity that can provide consumers with the freedom to take them anywhere they choose. Henry Ford (Ford Motor Company) helped to shape the auto industry by pricing cars to be affordable, and paying his employees’ wages that would allow them an opportunity to afford to purchase the automobiles they produced. General Motors has been in the auto industry for more than one-hundred years, and has produced about 450 million automobiles worldwide. Although there has been a decline in the production of domestic and foreign automobiles by more than thirty percent in the past fifty years, General Motors way of doing business...
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...A term paper On Competitive Dynamics Submitted to: Kashfia Ahmed Assistant Professor Department of Business Administration East West University Submitted by: The Radiant Group Group members Name: | ID: | Anam Hossain | 2013-3-10-143 | Sourav Saha | 2013-3-10-155 | Md Faqrul Hoque | 2013-3-10-173 | Mousumi Akter Mila | 2013-3-10-024 | Letter of Transmittal 9th April, 2015 To, Kashfia Ahmed Assistant Professor Department of Business Administration, East West University Dhaka-1212 Bangladesh. Subject: Submission of term paper on “Competitive dynamics regarding Toyota Motor Corporation& General Motors.” Dear Madam, We have successfully prepared the term paper titled “Competitive Dynamics regarding Toyota Motor Corporation & General Motors” which we the members of the Radiant group, are submitting along with this letter. The report has been prepared by visiting the website of the company and by taking information from their website. Through our best sincerity, we have tried to uptake all the issues in the report with several limitations. We all had a very good time while collecting the information and preparing the term paper. We really hope that the experience that we have got from working on this paper will help us in future. We sincerely hope that the contents of our paper will meet the requirements of this course and fulfill your expectations. Therefore, we would like to place this paper for your kind judgment and valuable suggestions...
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... Integrated Marketing Strategy Joey Willoughby OMM615 Integrated Marketing Communications/Advertising/Public Relations and More Instructor: Dr. Janis McFaul September 29, 2014 Integrated Market Strategy Introduction: This research document will encompass an integrated market strategy for the Toyota Tundra. It will embody such descriptives as an overview/executive summary of the marketing strategy, the product and desired brand image, the target market, including buyer motivations, demographics, and psychographics, the over-all marketing strategy, including positioning strategy versus competitors, a promotion and advertising campaign that includes a description of one advertisement, a suggestion and descriptive of one advertisement, a suggestion and descriptive of a public relations campaign, the utilization of an Internet marketing campaign, including website and utilization of email, and a direct marketing campaign, including customer relationship management. Is an integrated market strategy for the Toyota Tundra the most logical way for Toyota to advertise and sell their product? Overview/Executive Summary of the Marketing Strategy: According to Toyota Global, 2014 Toyota Motor Company is one of the world’s most...
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...Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of motor vehicles. The company is facing an increasingly difficult market place with a well knowledgeable and choosy customer base. In this paper, the company targets sale of motor vehicle to college students and recent graduates. This target market has been chosen as it does not have campaigns directed at its specific needs by any other car manufacturer. The paper will detail both above-the-line and below-the-line communication networks in order to best capitalize this market. Background and target audiences Ford Motors is the second largest motor vehicle manufacturer in the US which is a very strong position considering that the US currently is currently the second largest vehicle market in the world (Dassbach, 1988). The major advantage is that the company is already established with worldwide acceptability among numerous customer segments (Ford Investor Relations 2013). Furthermore, the company has embraced some green concepts especially with the ECOnetic that focuses on the production of highly fuel efficient motor vehicle...
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...1|Page Company History Toyota is world's second-biggest auto maker after General Motors Corporation. Toyota primarily conducts business in the automotive industry but in the finance and other industries as well. The Toyota automobile company as it began, specialized in making cars, but now also forms a leading pioneer in bus, trucks, robot manufacturer, truck, auto and financial service providers. In 1933, Kiichiro Toyoda established an automobile division within an already successful Japanese company, Toyoda Automatic Loom Works, Ltd., a manufacturer of textile looms. In 1935, Toyota had established its first dealership and produced their first vehicle. In 1937, the division became an independent company within the group and became known as Toyota Motor Corporation (TMC). In 1957, they had imported their first passenger car from Japan into the United States. In1960’s, Toyota was clearly in the path to becoming a multinational corporation by opening a vehicle plant in Brazil and their first Asian vehicle plant in Thailand. In 1989, TOYOTA branched out by established a luxury line of vehicles with debut of LEXUS LS 400 and the ES250. In 1999, Total vehicle production reached 100 million in Japan. In 2003, they became the world’s number 2 in terms of annual sales, as they overtook Ford Motor Company and coming behind General Motor. In 2008-2010 sales of vehicles is the first in the world for 3 consecutive years. 2|Page Business Overview Toyota sells its vehicles in more...
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...EXECUTIVE SUMMARY This projects report containing the marketing research on “Brand Awareness of General Motors at Bellad Enterprises PVT LTD. Hubli. I have chosen this topic concerned to their requirement as the Bellad Enterprises PVT LTD. GM having over 12 brands in different countries, but mainly 2 brands on which I have concentrated more as per requirement of Bellad Enterprises PVT LTD. Because as the GM is one of the biggest companies in the world not only producing and selling cars and now they concentrating to target the domestic market and they trying to know how much the domestic market or local people are aware of their different brands and how they have opinion regarding these brands. So in simple the need is to know, the awareness level and the customers response about brands of GM. My basic intention is to make the customers or people make aware of different brands of GM and also to know the opinion in the market and their perception and satisfaction in the market of GM brands. Data collection approach: By using primary and secondary sources collected the required information. 1.Primary source: Questionnaire, Personal interview. 2. Secondary source: Company website, related information from Internet, journals, Textbook, Newspapers, etc. Sample Selection Method: Regarding to my project sample size is 100 and the sample target customers are those people who visit the company’s showroom and by random sampling...
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...STUDY OBJECTIVE: * To study the marketing strategies of TATA and how they implemented it for NANO. * To know about the 4p’s of marketing and to study the segmentation, targeting and positioning. * To know about the recent trends that TATA has been using to promote NANO in market. COMPANY PROFILE Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies each of them operates independently out of them 32 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. The combined market capitalization of all the 32 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. Founded : 1945 Founder(s) : J. R. D. Tata Headquarters : Mumbai, Maharashtra, India. Employees : 59759+ Vehicles: HMV, LMV, Buses, mini trucks and cars. Production: India, Argentina, Thailand, UK and south Africa. Subsidiaries: Jaguar and Land Rover, Tata Daewoo, Tata Hispano. ...
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...Executive summary This project is about the strategic Analysis of Pak Suzuki Motor Company. During the project, we have done the detailed study of Pak Suzuki Motor Company Limited like their company profile, mission, vision and corporate values. Then we observe the some of the major products manufactured and assembled by the Pak Suzuki Motor Company limited which includes SWIFT, LIANA, CULTUS, MEHRAN, APV etc… With the help of Internal and External analysis, we have sorted out some of their strengths, weaknesses and the opportunities and threats prevailing in the market. Also the PEST analysis was conducted to observe the external factors that may influence the performance of the company. Further we have developed a marketing mix (product, price, place and promotion) which enable us to form tactics which to be used to make up the strategy that will be aimed at the target market and will help them to achieve their marketing objectives. With the study of Pak Suzuki Motor Company Limited, we have learned that they are doing well in the Pakistani market and are leading market shareholder. They are producing Cars at affordable prices for the low income to middle income people. But they are unable to compete with Corolla and Honda in Luxury and semi-luxury cars. They need product development strategy to follow so they tried to get into the Honda and Corolla market by introducing Suzuki LIANA but that couldn’t make its space. Now they have again tried that by launching Suzuki...
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...EXECUTIVE SUMMARY: From the very beginning of automobile industry, product and branding strategies are considered as one of the major functions performed by the manufacturers. What is interesting that, with the passage of time, its importance is increasing significantly. Even though the voyage of automobile commenced in 1335 by Guido da Vigevano, in true sense there was not any considerable development until 1885, when Karl Benz invented the first practical automobile. Since then the automobile industry has gone a long way consisting of a number of renowned companies. In this industry, the core product is transportation and communication facility backed by actual and augmented product. Product line decision involves Line stretching and Line filling. In this industry, Mercedes-Benz lengthens its product line by using both line stretching and line filling. Since the early branding era, the branding strategies have changed throughout the time. Branding is, now-a-days, influencing the consumer buying behavior to a greater extent. As such manufacturers are now concentrating more on brand placement rather than product placement. They are developing brand loyalty in the minds of their customers in order to achieve high retention rate. Automobile companies can build up both product and corporate brand, but the recent trend is towards emphasizing on corporate branding. Previously it was thought that Branding is necessary from the sellers point of view to differentiate own products,...
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...I am very Grateful to Almighty ALLAH Who Gave me a Power to research and write on this report. After that I am very Grateful to My respected elder Khawaja Saleem Warsi who made me able to enter in MBA Program, than my guardian, my kind Instructor of Final Project (MKT-619) Whose Guidance and instruction Helped and encouraged me at every Stage of this Project. I will ever memorize this Great personality. I am also Grateful to my honest and sincere friends who provided me suggestions when ever I needed iii EXECUTIVE SUMMERY The background of the project is to analyze Brand loyalty of Toyota Corolla and Honda City Cars that success in the Car Market. I will find out the reasons and factors those make them strengthen and Strong position in the market for that I decided to work on it. For that we must need to very closely and detailed overview of the company. Common perception about Toyota Corolla and Honda City is that both companies have been fulfilling the perceive value of the customer, the price paid is much reliable against the value, in my research work; I will identify how much strong these arguments? What the reason are behind to successfully fulfill the perceived...
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...OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT www.ibscdc.org 1 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company This is a real life case taken from a service industry; it discusses the real life problem faced by a BPO Company. It focusess on the problems faced by the calling agents and the management as a whole, many a times it so happens that the management perceives a problem in a different angle and the solution eludes them; this causes a lot of frustration on the part of employees and management resulting in mass attrition. The real concern today for any call centre company is its high attrition rate; the basic reason being the discord between the management and the employee. The employees look out for a congenial and empathetic management and shift to the other competing companies when offered a good work environment. This case study throws light on one such aspect where a mass attrition was avoided by the top management by strategic and lateral thinking. Pedagogical Objectives • How a manager dealt with such a challenging project with support of his team of 14 fresh trainees • How he managed to save the project and bring about some wonderful changes to glide through the difficult times • How innovation and teamwork can change things for an organisation. Industry Reference No. Year of...
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...Lit Motors: C-1 Group #1 Executive Summary Today’s consumers seek quicker ways of travel at more affordable prices allowing them to reduce up to 50% off their commute time and giving them more time to spend with their families. The C1 motorcycle was designed for efficient high-speed travel, enabling you to slip through traffic easily. Once you arrive at your destination, you can park in the smallest spaces–even motorcycle-specific parking.Team 1 was selected to research, analyze, and re-position through a unique media plan and creative campaign. This campaign make every effort to not only promote the brand image of the C1 motorcycle, but it also aims to make new potential consumers aware of the brand and what is offered. Campaign Objectives Daniel Kim, an engineer, had the idea to design and manufacture an efficient electric 2-wheeled vehicle, and founded Lit Motors in 2003. By 2012, Lit Motors had designed and engineered prototypes, and also conducted initial customer tests on less than the original investment of $750,000. Lit Motors had polished the plans and had the development worked out along with anoperational prototype, and a list of components essential to build the ‘C-1’. The company had completed their customer tests and consumers reaction to pricing levels to get a better idea about the market place for the idea of this project. Management fixed their goals on raising additional cash of $15M to be closer to the costs of manufacturing the prototypes...
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...A. INTRODUCTION Ford Motor Company started out with Henry Ford’s passion of engineering and mechanics. Ford’s first leap into the world of automotive mechanics was in 1899 when he founded the Detroit Automobile Company, in Dearborn Michigan. It was not long after the Detroit Automobile Company failed that Ford founded the Ford Motor Company on June 16, 1903. What made Ford’s vision different from the other 87 car companies in the United States at the time was Fords understanding of the cultural impact automobiles will have on the society. Ford envisioned cars being an affordable item rather than a luxury in the near future by transforming the manufacturing process. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. Ford’s personal motto, “Help the Other Fellow”, affected his goals, work environment and the corporate strategy of the Ford Motor Company. Today’s Ford embraces all of Henry Ford’s beliefs into its current corporate strategy. Ford is known for building the everyday man’s car focusing on reliability and quality. Ford is now a leader in innovation in the automobile industry right next to BMW. Energy efficient efforts, future safety features and technology advancements are all what makes Ford, Ford; however, the cars are not all that have made Ford into the global enterprise it is today...
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..................................................................................................................6 Strengths .............................................................................................................................7 Brand Recognition.......................................................................................................7 Brand Loyalty..............................................................................................................8 Number one rankings...................................................................................................8 Customer relationships.................................................................................................9 Large advertising budget..............................................................................................9 At forefront of hybrid...
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