...ASSIGNMENT 1: E BUSINESS NAME: AKINOLA OGUNDIMU NAME OF INSTITUTION: STRAYER UNIVERSITY NAME OF INSTRUCTOR: DR LISA WITZIG COURSE TITLE: BUSINESS ENTERPRISE DATE: APRIL 30, 2011 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. As a company strives for growth in any industry, at some point they will face the challenge to diversify or not. Diversification is a risk management technique that allows companies to mix a wide variety of investments in a portfolio, if one investment fails then the other’s success make up the difference. Amazon is widely known to use the internet as the sole method for selling extensive selection of goods to its consumers. Amazon has grown from a book seller to a virtual Wall Mart of the Web selling diverse products. Amazon’s growth and diversification of business offers the following advantages: 1. Cost Leadership is pursued by Amazon.com by differentiating itself primarily on the basis of price. Due to this strategy, Amazon.com always makes sure that it offers the same quality products as other companies for a considerably less price. 2. Cost Savings: Amazon’s business strategy has helped it reduce costs associated with operations and staffing. A reduced cost gives increased revenue. 3. Provides current and prospective customers with different design, quality or convenience. Amazon.com always selects...
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...in the Amazon rainforest will help create more jobs and opportunities in Brazil, and also help make more profit for the Nation. I disagree, I believe that in this scenario the negatives will heavily outweigh the positives. The more people these logging companies employ the more land they will deforest, using their highly destructive clear cutting. Many sources say,(including NPR, The Guardian,and Reuters) that diseases ravage the poverty stricken citizens of Brazil. About 72% of deaths are due to non communicable diseases. When you destroy the forest, you may kill plants or animals that could be used to help treat the illnesses. Therefore, I believe that curing and treating diseases should come before easy money....
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...The Success of Amazon Fully discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and recommendations about what Amazon could have done differently Amazon.com was founded in 1994 as online book retailer. Now, the largest retailer of books has also become the largest online retailer with a customer base of over 30 million people. Amazon completes in a vast array of markets including: books, movies, digital readers, computers, electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand. Amazon has grown and evolved with the growth of the internet. They market their website to an audience that is typically tech. savvy and educated which typically means that their clientele have the money to spend on their products. One of the biggest pros to Amazon’s diversifications strategy is that they have created a one stop shop that offers almost anything that a person is looking for and have been widely successful. Amazon has made it supper easy for anyone to get started with making money online. The products are easy to find, and the ads are easy to incorporate into any blog or website. And the best part is that they even provide you with step-by step instructions on how to do it. Amazon allows you to open up to 100 Amazon stores which you can link to from your...
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...revenue and creation and provision of markets. FUNCTIONALITY Amazon provides the web services that helps developers to make different applications.The rightscale is used to provide good solutions making effective to use.It is of less cost and less administrative effort .The e-bussiness contains several concepts including capabilities,resources,sources of revenue and value preposition, so the use right scale providers will consequently widen the market and expand on investments as opposed to Barnes and noble which is hard to online transact and has a limited time offers, on the other hand borders uses the Barnes and noble when opening. DESIGN Amazon is a large electronic site and it is not flashy.It best usability.It has the royal blue bars acrtoss the top and light blue menu box running down,more airy,white bartop and search box.This qualities make it to be liked by many people, Barnnes and noble has atop blue and green bar that shows the number of products under it has a long bar showing the commodities that the site offers,on the left it has a customer favorite followed by the subject and recommendation at the centre it has the products while borders has the two bars under it has a welcoming note of barnes and noble and on the left it has a customer favorite,special values,special formatsand special collection, at the centre it has the categorical products. CONTENTS Amazon Cloud font is a one of the ser vice delivery website, it helps connect with...
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...Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon.com serves consumers through its retail websites. The company provides merchandise and content purchased for resale from vendors and those provided by third party sellers, and also manufactures and sells the Kindle e-reader. In addition, the company provides services such as Amazon Web Services, fulfillment, miscellaneous marketing and promotional agreements, such as, online advertising and co-branded credit cards. Amazon has two principal segments. North America, which consists of retail sales of consumer products and subscriptions through North America focused websites; and International, which consists of retail sales of consumer products and subscriptions through internationally focused locations (Mergent Online, 2010). Diversification is a form of growth strategy. Growth strategies involve a significant increase in performance objectives beyond past levels of performance (Mason, 2008). Many organizations pursue one or more types of growth strategies; however, there are many pros and cons pertaining to diversification. In the case of Amazon’s growth, two of the pros are innovation and infrastructure (Taulli, 2011). Innovation involves introducing new products. As companies get larger, it can be extremely tough to introduce the products. This hasn’t been a problem for Amazon because the...
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...508) 07/23/2011 Discuss the pro and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon.com was founded in 1994; it is one of the largest book retailers online. Amazon.com also started offering different products online as well. Amazon.com had a variety of electronics like video, furniture, toys, and selling music (Amazon.com). Besides, Amazon has a lot of websites across the nation ranging from Canada to China. Amazon also does shipping to certain countries for some of their products. The growth and diversification of Amazon.com is to have a plan for their customer’s that makes it very convenience and making sure the prices of the products is a significant price for the customer’s to order online. The pros of Amazon.com are to influence the customer’s on saving money when ordering products online. Quality of the products making sure it is in good shape before shipment goes out to the customer’s. Another pro of Amazon.com would be seeing a huge market profit: In May 2006, Amazon.com made its grocery website and nearly 1,000 non-perishable items was placed on the grocery shelves (Amazon.com) Another pro would be individuals everyday goes on the website to shop for products. It is very convenience for customers. Amazon.com privacy act is on their website for the customer’s to read either before or after their orders are purchased. Amazon has reasonable online prices for the...
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...largest customer base over 30 million people. Besides selling books, Amazon diversifies itself by selling movies, electronics, toys, and groceries. Amazon also generates some of revenue from other marketing such as online advertising and credit card agreement. Amazon has organized systems in two segments, which are North America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds in its online business, and gains more net incomes than some competitor on ground such as Barnes and Noble, and Borders. Amazon’s e-business strategy is a combination of products. The company started with online books then other products to gain customers in a wide range. However, offering a large product variety, Amazon has still maintained its strong brand. 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon plays strategy planning on the growth and diversification which objects to provide a “One Stop Shopping” for its customers. Amazon serves customers through the website focusing on selection, price, and convenience. There are million of unique products across 12 categories to be sold by Amazon and third parties. Amazon also manufactures and sells the Kindle E-book, which so far is the...
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...Enterprise – BUS 508 04/30/2011 Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon is a largest online book retailer made by largest customer base. Jeff Bezos, the founder of Amazon, had great confidence in the World Wide Web even before the dot.com boom. He used the internet as the core of Amazon's business model. Amazon customers are able to search inside the book before buying it, read customer ratings on products of interest, and purchase products at low prices. Amazon initial target market is an online book consumers, proved to be very lucrative. In addition, the expansion into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home improvement and auctions only served to increase the company’s product list. Branching into other areas such as automotive, apparel, jewelry, office equipment, and recreational merchandise, to name a few, is necessary to achieve Amazon’s goal of providing every type of product. Amazon has identified an aggressive marketing strategy to broaden the companies target market, expand the product positioning to all consumer goods, focus distribution outlets through the top ten web sites and price items at a low but profitable margin. Determine the impact if Amazon.com had split up and become a family of brands (for example, “Amazon” for books, “Supertoys” for toys, etc.), each...
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...separate them for the rest. This paper will also compare and contrast competitors in the book sale market, competitors such as Barnes and Noble ad Borders and what has separated Amazon.com from them. Has the diversification of Amazon.com helped them gained global recognition? Or has a solid understanding of the market and customer needs propelled them to where they are today? The Pros and Cons Amazon.com jumped into the market in 1995 with an effective business tactic of online book sales. Not only did the company launch an English version of the website, but they also launched a Chinese, French, German and Japanese version to gain a global audience quickly. Amazon also receives about 615 million visitors annually according to a survey by complete.com (History of Amazon). Some dare to believe that Amazon.com has the “ideal” business plan for success but what baggage comes along with this success? Does Amazon.com break the mold with no downfall to an online-based company? Below are some Pros and Cons that Amazon has had to endure as the leader in the new E-business approach. Pros Cons Innovation Keeping up with new Markets Infrastructure Managing Growth...
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...content & entertainment seeker--- serve as handy content & entertainment portal. Easy to access to the rich & accurate & valuable contents. Better experience than cellphone /tablet/PC. Best for browsing & exploring & video-watching from anywhere & anytime. Focus on: handiness, efficient access to accurate, rich and valuable resource, reading & browsing & streaming experience Slogan: Never stop exploring Pros Cons EC2 for content accuracy (recommendation) Battery & screen need to be updated S3 for cloud storage and cross-platform experience Gaming Apps market is not emphasized Silk for browsing & explore & learn experience Rely on the contents. Copyrights Amazon’s E-book, music, video for richness (media> video>book>music) More handy, easy & cheap than IPad are necessary More resourceful & accurate than Nook Recommendation system Better experience than Android Tablet. should be updated (news/blog Meet demand (bed and couch) recommendation) Recourse integration & cross-selling Require service integration Target customers are the heavy users of amazon Need to cooperate with web services carrier Emotional attach—exploring the world. Gross contribution per customer 1(2 years): Hardware+ Content+ Commerce +Ads +App = 50+168.6+ 267.2+56.6+22.4= 564.8$ 2. Strengthen the current position --- less expensive and multipurpose...
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...solutions. Cloud computing technology has come leaps and bounds from its inception. Cloud computing is basically the use of remote servers over a network, typically, the internet for data storage and retrieval. The servers are located in a data center managed by IT professionals and monitored all day, every day. Customers lease the infrastructure on a usage basis and are typically supported by a service level agreement . An intriguing new, cloud based, data warehouse service has just been released by Amazon which is fast, fully managed and offers petabyte-scale storage. The product named Amazon Redshift is also fully supportive of all our existing business intelligence tools including Jaspersoft, Microstrategy, Pentaho, Tableau, Business Objects and Cognos. There are no new languages to learn. You just load your cluster, connect your favorite query tool and you are up and running. There are two major advantages for a company of our size and requirements in using Amazon Redshift versus a traditional data-warehouse. The first is scalability. Given the current business climate it is difficult to predict the rate of growth our company will experience over the next five years. Traditional data warehouse do not scale up or...
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...largest customer base over 30 million people. Besides selling books, Amazon diversifies itself by selling movies, electronics, toys, and groceries. Amazon also generates some of revenue from other marketing such as online advertising and credit card agreement. Amazon has organized systems in two segments, which are North America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds in its online business, and gains more net incomes than some competitor on ground such as Barnes and Noble, and Borders. Amazon’s e-business strategy is a combination of products. The company started with online books then other products to gain customers in a wide range. However, offering a large product variety, Amazon has still maintained its strong brand. 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon plays strategy planning on the growth and diversification which objects to provide a “One Stop Shopping” for its customers. Amazon serves customers through the website focusing on selection, price, and convenience. There are million of unique products across 12 categories to be sold by Amazon and third parties. Amazon also manufactures and sells the Kindle E-book, which so far is the biggest...
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...Juul Moller: The Internet Impact Consumer Behaviour Friday, February 5, 2016 Table of Contents Introduction 4 Situation Analysis 4 SWOT Analysis 4 Strengths 4 Weaknesses 5 Opportunities 5 Threats 6 Assumptions & Missing Information 6 Problem Statement 7 Development & Evaluation of Alternatives 7 Alternatives 7 Alternative One: Build an e-Commerce platform 7 Pros 8 Cons 8 Alternative Two: Strategic Partnership with NSM 9 Pros 10 Cons 10 Alternative Three: e-Textbook Options 11 Pros 12 Cons 12 Alternative Four: Client Focused Strategy 12 Pros 13 Cons 13 Alternatives Matrix 14 Index 14 Conclusion 15 Solution Objectives 15 Recommendation 15 Build an e-Commerce platform 15 Strategic Partnership with NSM 16 Client-focused strategy 16 References 18 Introduction Dag Juul Moller is the owner and president of Juul Moller Bokhandel, a bookstore located in Norway. Dag speaks to Dagfinn Nettland, a master of management student at the Norwegian School of Management. Dagfinn was enrolled in a course that required students to take an existing company and analyze how it could use the internet as a sales channel and source of information. Dag was interested in the fact that the required textbooks weren’t available until several weeks into the course. Some students purchased their books using Amazon.com, others resorted to using other bookstore websites. Some students had purchased other products through the internet with...
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...Brown-Corbin Business 508: The Business Enterprise April 28, 2011 Pros and Cons of Amazon's Diversification Amazon’s growth and diversification is unusual if only because it happened gradually and no one was expecting that it took off like it did. There have been both pros and cons to this growth. Since it was done gradually, there was little chance for it to backfire on Amazon. The design of the marketplace can help to influence success by improving the flow of information, thereby reducing stress and enabling buyers and sellers to function more effectively (McMillan, 2002). By setting the main page to show favorites based on prior purchases, Amazon was building a loyal customer base from which they could try different marketing and selling strategies with. The company used this customer base to expand and diversify, based on their needs and wants. They have also allowed small businesses and individuals to partner up with them to expand business even more. They helped to pioneer the Business to Consumer e-business during a time when many dot coms were going by the wayside. In doing this, Amazon provides better risk control in an ever changing economic climate by not being reliant on a single market. The cons of diversification include a lack of basic knowledge of a new industry, having double the sales team, and may be incompatible businesses (Diversification in Business, 2011). All Amazon had known since its conception was selling books. When they expanded to such...
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...Amazon’s Business Model Regina Wood Dr. Linda Hargis Strayer University Bus 508 July 19, 2011 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon’s empire was found in 1994 by Jeff Bezos. Its main core as an e-retailer was book sales, which later lead them to diversify into selling more goods online including DVDs, CDs, mp3 downloads, computer software, video games, electronics, food, apparels, toys, and furniture. The diversification strategy that Amazon decided to use actually benefited them in a good way. Even with the success in diversification, they have to challenges as well. Pros Innovation- As companies get larger; it can be extremely tough to introduce new products. This hasn’t been a problem for Amazon. The company has developed a thriving Internet hosting business the Kindle reading device (there are more eBooks sold than soft covers now); an Apple iPhone app for comparison shopping; video streaming for Prime users; and a Google Android app store. The Infrastructure- When Wal-Mart was growing quickly from the 1970s to the 1990s; a key competitive advantage was its sophisticated supply-chain system. Amazon also has a world-class back-end, in terms of its facilities and Internet platform. It means quicker shipments and higher inventory turnover, which boosts cash flows. It’s an advantage that is extremely expensive to replicate...
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