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Pros And Cons Of New Belgium Brewing

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The term SWOT stands for analyzing strengths, weaknesses, opportunities, and threats (Ferrell & Hartline, 2014). The strengths of New Belgium Brewing are the quality of its products, its distribution network, and its social/environmental responsibilities. The weaknesses include its inability to penetrate the northeastern U.S. markets significantly, and its current infrastructure. The opportunities include growing its market share and penetrating the northeast markets. The threats include small and large competitors. The threats also include start-up breweries. The Chief Operating Officer has asked me for a list of pros and cons of opening a third brewery. The pros of opening a third brewery would be an improved distribution infrastructure,

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